Académique Documents
Professionnel Documents
Culture Documents
OBJECTIVE
The objective of the course is to provide participants with an understanding of the decision
processes in marketing communication and promotion with an emphasis on advertising
from a marketer’s point of view.
BOOKS
Case study, examinations, quizzes, assignments and class participation will be the major
elements used for evaluating the participant’s performance in ASPM, besides mid term
and end term exams.
ELEMENTS WEIGHT