Design & launch a new e-mailing website in competition

with Gmail
To capture 80 % of the market share of Gmail in a period of 6 months (from
October 09 to March 10)

To achieve this, apart from the marketing and promotion activity the base product
must have an unique proposition to offer to the user.

The proposition should include:

Advance and Usable Features
Speed of operations
Improved Accessibility
Ease in usage
Data/ Information Security
 Communication: Enhanced ways of communication!!
Send SMS
Set reminders to be received via SMS or to an official email id.
Record chatting conversations and create a file
Convert the chat history into blog
Group chat

Net Umbrella: Be omnipresent & be updated!!

Import/Export contacts
Configurable News Flash
Access links to all popular community websites
Access to all relevant emergency phone numbers/email ids
Access links to online shopping portals

House Keeping: Be ready with documents!!

Document briefcase
Share files while chatting
Maintain the date & time of the each email conversation
Configurable layout, drag & drop feature
User defined themes (Import Themes)
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Accessibility: Always be connected!!

Access from mobile, PDA
Hope, I made it clear!!!