MR – EXERCISES

TICK THE APPROPRIATE OPTIONS

Quanti Quali
Awareness of an advertisement that is
1
aired on TV
Estimating demand for a new four-
2
wheeler launched in the market

Likelihood of trial / purchase of a soap

3
available in the market

Feedback on services offered by vendor

4
to FORD

Understanding why consumers do not

5 prefer a particular brand [understanding
negative feedback]
Employee satisfaction among
employees of an Indian-subsidiary of
6
MNC (500 employees spread across 10
locations)
Assessing performance of new retail
7
chain [fresh frozen chicken]

Understanding what the takeout is from

8
an advertisement on TV

Holidaying habits of 25-35 year old

9
working women

Designing the ideal apartment - facilities

10
required

FM radio listenership – who is listening

11
to which station and when?

12 Concept test

Aircel Pocket Internet - what sort of

13
research would they have done?

Understanding how all 25-30 year-olds

14
use mobiles

Retailer satisfaction with a paint brush

15
stocked at their outlets

Satisfaction between departments in an

16
organisation

17 Choosing between logos for a company

Generate a list of parameters evaluated

18
for purchasing soap