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by the Bajaj Auto company.[2] The Chetak is named after Chetak, the
legendary horse of Indian warrior Rana Pratap Singh.
We have sold the last of our Chetak scooters and Bajaj Auto will not be
building any more
of these classics. Bajaj Auto has"retired" the Chetak tooling and closed
the plant.
They have consolidated their production into two of their other Indian
factories and have
moved on to production of small engine motorcycles.
There is no truth to the rumor that Bajaj Auto will be making more
Chetaks.
There are still a few Chetaks available at some Bajaj dealers but sales
move
too quickly for us to monitor accurately.
I'm keeping a Legend and Chetak for my personal use, and no, they are
not for sale.
The sad passing of a legendary motor scooter ...and life goes on.
Regards,
Al Kolvites
Bajaj Chetak, an Indian-made scooter, is counted among the most selling
two-wheelers in semi-urban and rural markets. Chetak was holds and
influential place in the two-wheeler market of India. It was an affordable
way of transport for decades to millions of Indian families. The name of
Bajaj Chetak Scooter has been derived from the legendary horse Chetak
of the Indian warrior Rana Pratap Singh.
A tough body, low maintenance and initial cost and good resale value
are the key attributes that are related the Chetak bearing trust seal from
the house of Bajaj.
Note: Chetak 150 MT is the old-time model of Bajaj. It was the clone of
Vespa.
Striking Features
The features of Bajaj Chetak is one of the best among all the scooters. It
had always gone under upgradation according to the latest technological
demand for two wheelers. Few of the features of the Bajaj Scooter are
given below.
Color Variants
Bajaj Chetak Scooters are not very rich in color variants but whatever
color it has is soothing to the eyes. The scooter is available in the market
in the three following colors.
• Silver
• Metallic Jade
• Metallic Black
Technical Specifications
In this table one can find detail information about the dimension of the
scooter, the engine, electrical system, chasis, suspension, brakes, tyres,
and fuel tank.
Engine
Overall
1080 mm
height
Overall
1770 mm
length
Overall
670 mm
Width
Wheelbase 1230 mm
Ground 135 mm
Clearance
Saddle Height 830 mm
Minimum
Turning 1.56 m
Radius
Kerb Weight 103 kg
Engine
Type 2 stroke
Cooling Type Forced Air Cooled
Displacement 145.45 cc
Max Power 7.5 bhp( 5.93 kW) @ 5500 rpm
Max Torque 10.8 Nm @ 3500 rpm
Ignition Type CDI Electronic
Transmission
4-speed, Constant Mesh
Type
Clutch Type Wet Multidisc
Electrical System
System 12V AC
Head Light 35/35W
Horn 12 V AC
Chassis
Chassis Type Monocoque
Maximum
140 kg
Payload
Suspension
Front Variable rate coil spring & double acting Shock Absorber
Rear Variable rate coil spring & double acting Shock Absorber
Brakes
Front Brakes Drum
Rear Brakes Drum
Tyres
Front Tyre
3.50 x 10in - 4PR
Size
Rear Tyre
3.50 x 10in - 4PR
Size
Fuel Tank
Fuel Tank
6 litres
Capacity
Reserve
1.4 litres
Capacity
by Mukesh Kumar
(India)
I had bought this Bajaj Chetak 150cc scooter five years back and till
now I've had an awesome experience with it. I love this scooter very
much. It has stylish looks and indeed good mileage too! So, one can
have both style and mileage both at the same time.
It is great for going to the market or the movies and having fun with
friends over there. It has a 150cc engine, which makes it powerful
enough for carrying heavy loads as well.
Average Rating
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May 31, Submitted by: Brian Fulton @ verizon.net
2010
Title
Rating
Comment
I
love my 05 Chetak 150,But I w ish it w ould accelerat
Any tips out there to help it get out of its ow n w ay?
man of many motorcycles and a back injury limits me
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Jul 28, 2009 Scooter buit for off-road riding?
Rating by: Rand
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Jul 28, Submitted by: Rand
2009
Title
Rating
Comment
I
ow n a Chinese made scooter and have not have mu
have had to purchase a few inexpensive parts from
scooterstock.com but it alw ays ran w ell. How ever,
they make any small scooters that are street legal bu
for light off-road trail riding (i.e. more aggressive tire
suspension etc.)? I w ould like to find one like that to
back of my camp trailer bumper. Was this Baja such
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Jun 13, 2009 Suitable Replacement
Rating by: Jim Zeiser
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Jun 13, Submitted by: Jim Zeiser
2009
Title
Rating
Comment
About
the closest thing to a Bajaj right now is the Genuine
tw o stroke motor and is not available in California. Th
four stroke motor soon and as a scooter w ith hand
from India, the Stella w ill be as close to a Bajaj as yo
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Sep 25, 2008 No longer available
Rating by: Kathi
Unfortunately, Bajaj Auto is no longer
making the Chetak, a true classic. In fact,
I'm not sure they're making scooters at all.
COMPANY PROFILE
The Bajaj group was founded in 1926 by Jamnalal Bajaj.
In the mid-1940s, Bajaj Auto Limited(BAL) started as an importer
of two- and
three-wheelers.
In 1959, the company secured a license from the Government of
India (GoI) to
manufacture two- and three-wheelers.
In 1960, BTCL was renamed Bajaj Auto Ltd and in the same year it
entered into
a technical collaboration with Piaggio for the manufacture of scooters.
With its collaboration with Piaggio coming to an end in the early
1970s, BAL
started manufacturing scooters under the Bajaj brand.
BAJAJ CHETAK: A BRIEF INTRODUCTION
BAJAJ CHETAK was a popular
Indian made motor scooter produced
by the Bajaj auto company.
The Chetak, BAL's first scooter model under the Bajaj brand, was
introduced in 1972. The Chetak, a geared scooter, had reigned over the
Indian two-wheeler market in the late 1970s to early 1990s
STAGE I - INTRODUCTION
Starting Price Quoted in the start was roughly between Rs. 8000 -
9000/-
The company·s first scooter model, Chetak(intentionally it was
given
the name of Maratha ruler Chatrapathi Shivaji·s horse·s name), was
launched in 1972.
Chetak remained Bajaj·s flagship brand for over 10 years.
There was a time when people had to wait hell lot of a time after pre
booking their Chetak.
The Launch of Bajaj Chetak was mainly targeted at economical
Class
and people could afford it considering its parallel competition in the
same segment market.
Late 70s had been the Golden period for the Bajaj scooters,
especially the Chetak.
In 1977 Bajaj Auto claimed to have sold a lakh of Chetaks in just
one
FY.
STAGE II - GROWTH
Some of the Significant changes brought about in this scooter was
change in many tech specs, mainly compared to its competiton
from Motorbikes, Mopeds which were gaining grounds in term of
market share.
Over 2 and a half decades until the halt of 1995 the company did
not face any stiff competition from any 2 wheeler market segment,
apart from the introduction of minor changes in its performance
parameters meaning more augmented changes in the scooter itself
like colour some peripheral outer changes in parts
The Price wars was not the criteria for the competition as the demand
itself
surpassed the supply and in India owning scooter at that time was a
status
symbol.
Bajaj Chetak had targeted the soft spot of what most Indian people in
that
your bank balance as compared to bikes, long lasting and durable, does
not
need much repairs and when it does the spares are easily available and
inexpensive.
The main marketing strategy used by Bajaj Chetak was mainly
targetting
the emerging middle class in India and adding the feeling of 'we' or the
feeling
of belongingness by strong sentimental slogans like "Hamara Bajaj".
The
Approach of this Marketing Strategy adopted by Chetak was Non-
Pragmatic
While these changes were taking place in the market, the features
of
scooters, especially those of the Bajaj Chetak, remained essentially
unchanged.
STAGE IV ± DECLINE
The primary reason is that the Brand forgot the customers.
During the mid nineties the company realised lately that the
R&D spent for a long time was a miniscule 1%. The average
cycle time for the new product development was 4-5 years
compared to 2-3 years of Japanese competitors.
Bajaj " and " No one can beat a Bajaj " were famous base
lines. There was nothing wrong with distribution and the
pricing was very reasonable. The major problem was in the
first P : Product.
Price in our view was never a issue associated with this product, it
perfectly suited the profile of the product in the market whether
taken earlier in mid seventies or late nineties as it was according to
its offerings.
PRODUCT:
The company should look upon its R&D and improve the
overall looks of Bajaj Chetak.
It should make efforts to change the quality & style of the
scooter to suit the tastes & preferences of its customers.
The product had serious problems like starting trouble &
riding comfort, which need to be eliminated. Auto start feature
which was prominent should have been introduced.
Though counted as efficient in many terms Fuel efficiency
PROMOTION& A DVERTISING:
The main marketing strategy used by Bajaj Chetak was
mainly targeting the emerging middle class in India and adding the
feeling of 'we' or the feeling of belongingness by strong sentimental
slogans like "Hamara Bajaj".
tatistics:
Public Company
Incorporated: 1945 as M/s Bachraj Trading Ltd.
Employees: 17,200
Sales: Rs 42.16 billion ($903.36 million)(2000)
Stock Exchanges: Pune Mumbai Delhi London Berlin Frankfurt
Munich
Ticker Symbols: BAJAJAUTO 490 BJATq.L 893361.BE 893361.F
893361.MU
NAIC: 336991 Motorcycle, Bicycle, and Parts Manufacturing
Company Perspectives:
Key Dates:
Company History:
Origins
The Bajaj Group was formed in the first days of India's independence
from Britain. Its founder, Jamnalal Bajaj, had been a follower of
Mahatma Gandhi, who reportedly referred to him as a fifth son.
'Whenever I spoke of wealthy men becoming the trustees of their wealth
for the common good I always had this merchant prince principally in
mind,' said the Mahatma after Jamnalal's death.
The precursor to Bajaj Auto had been formed on November 29, 1945 as
M/s Bachraj Trading Ltd. It began selling imported two- and three-
wheeled vehicles in 1948 and obtained a manufacturing license from the
government 11 years later. The next year, 1960, Bajaj Auto became a
public limited company.
Rahul Bajaj became the group's chief executive officer in 1968 after first
picking up an MBA at Harvard. He lived next to the factory in Pune, an
industrial city three hours' drive from Bombay. The company had an
annual turnover of Rs 72 million at the time. By 1970, the company had
produced 100,000 vehicles. The oil crisis soon drove cars off the roads
in favor of two-wheelers, much cheaper to buy and many times more
fuel-efficient.
Japanese and Italian scooter companies began entering the Indian market
in the early 1980s. Although some boasted superior technology and
flashier brands, Bajaj Auto had built up several advantages in the
previous decades. Its customers liked the durability of the product and
the ready availability of maintenance; the company's distributors
permeated the country.
The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the
Kawasaki Bajaj KB100 motorcycles. The company was making 500,000
vehicles a year at this point.
Although Rahul Bajaj credited much of his company's success with its
focus on one type of product, he did attempt to diversify into tractor-
trailers. In 1987 his attempt to buy control of Ahsok Leyland failed.
A possible joint venture with Piaggio was discussed in 1993 but aborted.
Rahul Bajaj told the Financial Times that his company was too large to
be considered a potential collaborator by Japanese firms. It was hoping
to increase its exports, which then amounted to just five percent of sales.
The company began by shipping a few thousand vehicles a year to
neighboring Sri Lanka and Bangladesh, but soon was reaching markets
in Europe, Latin America, Africa, and West Asia. Its domestic market
share, barely less than 50 percent, was slowly slipping.
Bajaj Auto produced one million vehicles in the 1994-95 fiscal year. The
company was the world's fourth largest manufacturer of two-wheelers,
behind Japan's Honda, Suzuki, and Kawasaki. New models included the
Bajaj Classic and the Bajaj Super Excel. Bajaj also signed development
agreements with two Japanese engineering firms, Kubota and Tokyo R
& D. Bajaj's most popular models cost about Rs 20,000. 'You just can't
beat a Bajaj,' stated the company's marketing slogan.
Bajaj Auto had quadrupled its product design staff to 500. It also
acquired technology from its foreign partners, such as Kawasaki
(motorcycles), Kubota (diesel engines), and Cagiva (scooters). 'Honda's
annual spend on R & D is more than my turnover,' noted Ruhal Bajaj.
His son, Sangiv Bajaj, was working to improve the company's supply
chain management. A marketing executive was lured from TVS Suzuki
to help push the new cycles.
Several new designs and a dozen upgrades of existing scooters came out
in 1998 and 1999. These, and a surge in consumer confidence, propelled
Bajaj to sales records, and it began to regain market share in the fast-
growing motorcycle segment. Sales of three-wheelers fell as some states,
citing traffic and pollution concerns, limited the number of permits
issued for them.
In late 1999, Rahul Bajaj made a bid to acquire ten percent of Piaggio
for $65 million. The Italian firm had exited a relationship with
entrepreneur Deepak Singhania and was looking to reenter the Indian
market, possibly through acquisition. Piaggio itself had been mostly
bought out by a German investment bank, Deutsche Morgan Grenfell
(DMG), which was looking to sell some shares after turning the
company around. Bajaj attached several conditions to his purchase of a
minority share, including a seat on the board and an exclusive Piaggio
distributorship in India.
In late 2000, Maruti Udyog emerged as another possible acquisition
target. The Indian government was planning to sell its 50 percent stake
in the automaker, a joint venture with Suzuki of Japan. Bajaj had been
approached by several foreign car manufacturers in the past, including
Chrysler (subsequently DaimlerChrysler) in the mid-1990s.
Employment fell from about 23,000 in 1995-96 (the year Bajaj suffered
a two-month strike at its Waluj factory) to 17,000 in 1999-2000. The
company planned to lay off another 2,000 workers in the short term and
another 3,000 in the following three to four years.
BAJAJ GROUP
KINETIC ZOOM
1. 2 stroke- scooter.
2. maximum speed of 73 km/ hr.
3. fuel capacity of 7 litres.
4. works on electric start mechanism.
HONDA ACTIVA
1. 4 stroke- scooter.
2. maximum speed of 80 km/ hr.
3. fuel capacity of 6 litres.
4. works on electric start mechanism.
BAJAJ CHETAK:
1. 2 stroke- scooter.
2. maximum speed of 50 km/ hr.
3. fuel capacity of 6.5 litres.
4. works on kick start mechanism.
PRODUCT
1. The company should look upon its R&D and
improve the overall looks of Bajaj Chetak.
PROMOTION
Bajaj Chetak should come out with various schemes
& incentives.