Objectives

Ê To study the various behavioral factors of

consumers in two wheeler's.
Ê To study the impact of behavioral factors of
consumers on choosing particular brand.
Ê To analyze about which particular two
wheeler of Bajaj have more image in the
market in Vellore.
Ê To study the consumers view on features of
two wheeler's like appearance, mileage,
price.
Ê To suggest the factors to improve the sales.
—actors influencing buying behavior
of consumer

Ê Social —actors
Ê Cultural —actors
Ê Personal —actors
Ê Psychological —actors
Social —actors
ÊConsumers behavior is influenced by
social factors such as,
× Social Role
× Social Class (Social Status)
× —amily, —riends, Colleagues & society as a
whole.
Cultural —actors
ÊThe Cultural —actors which influence the
consumers behavior are,
× Values
× Beliefs
× Ethics
× Customs
Personal —actors
ÊBuyer·s decisions are also influenced by,
× Buyer·s age
× Occupation
× Economic condition
× Life style
× Personality
Psychological —actors
× Individual
consumer needs
× Motivations
× Perceptions
× Attitude
½ypotheses

Ê Bajaj Pulsar has more preference among

young consumers in Vellore.
Ê Most of the consumers prefer Bajaj brand
for mileage.
Main Dealer of Bajaj in Vellore
Ê Name  VDS Sayar Bajaj
Ê 
ess : 0atpadi Road
Near New Bus Stand ,
Vellore-632006.
Ê O
e N
s : (0416)2210412 , 2210413
Ê j
ail : d11153@baldealer.com
Bajaj Bikes in Production
Ê Avenger 200 DTS-i
Ê Pulsar 135 LS (New)
Ê Pulsar 220 DTS-i
Ê Pulsar 180 DTS-i
Ê Pulsar 150 DTS-i
Ê Discover 150
Ê Discover 135 DTS-i
Ê Discover DTS-Si
Ê Platina 125
Ê Platina 100 CC
Ê Ninja 250R (Probiking)