Business

Idea

Submitted
By –
Anjan
Brahma (22)
 Leena
Sharma(43)
Priyanki
ta Hazarika (28)

Company Name : Automobile Paint

Competitors : Garage, Service center
Overview : The future is bright for a mobile automotive paint touch-up
service, especially when we consider that there are more than 1 lakh
vehicles registered in Guwahati. Bumper scuffs, key scratches, stone
chips and just about every other type of minor automobile paint damage
can be quickly and easily fixed at the customer's site using special
equipment and color-matching paint. In addition to car, truck, van and
motorcycle owners, other potential customers include new and used car
dealers, fleet owners and insurance companies.
As customers have to bring their motor vehicles to the
garages, or service center, our firm would also provide home delivery
services (paint touch up)

Market and Demand Analysis :

In late 90’s there were only about 50,000 of cars, but in
present situation more than 1 lakh cars have been registered in the city.
As demand for cars in Guwahati seems to be ever increasing, so is the
demand for car painting also rising.
 After doing our study, we found that there are minimum ten
cases per garage per day in the city.
In every garages and sevice center, customers have to wait in
a long queue and they donot provide home delivery services also.
Therefore we can say that there is always a need of this type of firm.
Local garages and regional service centers are the main
competitors of our firm. As our business will be only sold purpose of the
vehicles, so we are going to have a mass customization for that our price
will be low.

Trend Projection :
Trend projecton of car painting- Bimal auto agency, AT road
Year(t) Demand/yr(y) t* y t*t
(apprx)
2005(-2) 3,000 -6,000 4
2006(-1) 5,000 -5,000 1
2007(0) 11,000 0 0
2008(1) 15,000 15,000 1
2009(2) 20,000 40,000 4
Sum=0 Sum=54,000 Sum=44,000 Sum=10

b={covariance(t*yt)}/(sigma2 * t)
=4400
Therefore their present consumption is more than 4400 paint customer.
So there are valid numbers of customer for us.