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  • Session 5 FMCG

    Transféré par

    nareshsbc
    15 vues3 pages
    FMCG companies are expected to communicate with customers and consumers Reduce their margins to absorb costs create demand through marketing Specify oil formulation, differentiate SPO Bring more FMCG companies on board Challenges How to create and grow the market for SPO so benefits can be shared along the supply chain? How to include India and China? How to absorb cost / price pressure? How to manage the transition of the SC? How to maintain credibility and avoid false claims? who can support?

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    session 5 fmcg

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    FMCG companies are expected to communicate with customers and consumers Reduce their margins to absorb costs create demand through marketing Specify oil formulation, differentiate SPO Bring more FMCG companies on board Challenges How to create and grow the market for SPO so benefits can be shared along the supply chain? How to include India and China? How to absorb cost / price pressure? How to manage the transition of the SC? How to maintain credibility and avoid false claims? who can support?

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    15 vues3 pages

    Session 5 FMCG

    Transféré par

    nareshsbc
    FMCG companies are expected to communicate with customers and consumers Reduce their margins to absorb costs create demand through marketing Specify oil formulation, differentiate SPO Bring more FMCG companies on board Challenges How to create and grow the market for SPO so benefits can be shared along the supply chain? How to include India and China? How to absorb cost / price pressure? How to manage the transition of the SC? How to maintain credibility and avoid false claims? who can support?

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    What is expected of FMCG

    companies?

    What is expected?
    • Communicate with customers and
    consumers
    • Convince Gov’t to make SPO mandatory
    (compare biodiesel)
    • Reduce their margins to absorb costs
    • Create demand through marketing
    • Specify oil formulation, differentiate SPO
    • Bring more FMCG companies on board

    1
    Challenges
    • How to create and grow the market for SPO so benefits
    can be shared along the supply chain?
    • How to provide leadership in the sector?
    • How to include India and China?
    • How to absorb cost/price pressure?
    • How to manage the transition of the SC?
    • How to address lack of education and awareness?
    • How to do sustainable business at no cost?
    • How to maintain credibility and avoid false claims?

    Who can support?


    • Retailer: pay premium, communicate to
    consumer, acknowledge opportunity
    • NGO’s: create positive awareness
    • Producing country gov’ts: absorb part of
    costs
    • RSPO/media: create awareness

    2
    Supply Chain (27 people)
    • Field test bulk commodity option: 11 yes
    • Field test controlled mixing: 5 yes
    • Should IP be allowed: all yes
    • Should B&C be investigated further: 15 yes

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