WOMEN ENTREPRENEURS

 The Schumpeterian Concept of

innovative enterpreneurs defines
women who innovate,imitate or
adopt a business activity as
women enterpreneur.
Defining women entrepreneurs
 Women Entrepreneurs are also
those who own & control or run
an enterprise having a minimum
financial interest of 51% stakein
capital & atleast 51% of women
in employment generated
therein.
 FUNCTIONS
 FUNCTIONS OF WOMEN ENTREPRENEURS
ACC. TO OF FREDRICK HARBISON:
1.Exploration of prospects of starting new
business
2.Risk taking & handling economic
uncertainities
3.Innovation & Imitation
4.Administration,Co-ordination & control
5.Supervision & Leadership.
 GROWTH OF WOMEN
ENTREPRENEURS
 A Fairly new phenomenon.
 Dismally low level of entrepreneurship
 Total self employed is also low
 Used to be considered as extension of
kitchen activity:3Ps-Pickles,Pappad & Powder
but now 3E’s: modern Es-Engineering,
Electronics & Energy
 Pull & Push factors : Encouragement &Urge
on
one side & Compulsion, economic difficulties &
responsibilities on the other.
Problems of women entrepreneurs
 Problem of finance:Shortage, funds lacking,no
collateral,considered less credit worthy & not
reliable
 Scarcity of raw material & other inputs
 Stiff competition for marketing products
 Limited Mobility
 Family Ties
 Male dominated society
 Low risk –bearing ability
 Low literacy levels
 Other socio-economic constraints.
Successful women entrepreneurs.
 Given an opportunity ,women prove
themselves beyond doubt & excel in
their areas & fields
 Examples:Kiran Mazumdar
Shaw,Firodia Saluja Motwani,Ekta
Kapoor,Shanaz Hussein,Yamutai
Kirloskar,Sumati Morarji……….the list
goes on.
 Slow but sure the mindset towards
women Entrepreneurs is changing.
 Developing women entrepreneurs
 Govt. Role :
To treat women as specific target group for
development programs.
To provide vocational training facilities
To provide assistance for marketing products
To promote apt technologies to improve
efficiency & productivity
To protect & develop women through
institutional arrangements both at centre &
state levels.
 Thank you
 Thanks for your attention.
 Have a nice day……….