Possible objectives of stakeholders

Stakeholder Objectives
Customers Good prices; Good quality;
good company image

Employees Good working conditions;

good pay; job security;
good company image

Local Community Good employer; non-

polluting; good company
image

Management Power; prospects; pay;

perks; good company image

Shareholders Return on investment; good

dividends; good company
image; long-term growth

Government Pays taxes; meets legal

requirements; provided
employment

Suppliers Good prices; stable

demand; prompt payers;
long-term growth

Creditors Prompt payment; ambitions

for growth; good
relationship with
management