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(Training & Placement Cell)

Village Jakhya, Sanwer Road, Indore (MP) Website: www.vitenggcollege.com
E-mail Placement@vitenggcollege.com,
(M): 092298 49956, 094250 66087.
Madhya Pradesh State Cooperative Dairy Federation Ltd.
Industrial visit started with a 15 minutes initial round of presentation which briefed the
students about the company profile, achievement, etc. There was a Question Session in which
students asked various questions about the group, the strategic moves of company, different
ventures, etc. Our questions were answered with proper reasoning. The second stage was an
industry look around in which we visited various locations of plant.
Mission: To carry out activities for promoting production, procurement, processing,
manufacturing and marketing of milk and milk products for socio-economic development of
the farming community.
Development and expansion of such other allied activities as may be conducive for the
promotion of the dairy industry, improvement and protection of milk animals and economic
betterment of those engaged in milk production.
Introduction: Sanchi stores have their monopoly all over Madhya Pradesh. They sell milk,
toned and with cream, along with other dairy products like cottage cheese, curd, shreekhand,
Milk, and sachets of cold water The store is very small and there's no place for you to sit and
eat, but that won't be a regret. Everything is take-away.
Location: Indore Sahakari Dugdha Sangh Chanda Talawali, Manglia, Indore. No problems
of electricity, water and man power. From the nearby city company can get technicians
and engineers Easily.This Company has got perfect situation exactly nearer to highway
so ease of transportation.
Organization: Three Tier Structure of Dairy Cooperatives

• Smart
• Taza
• Shakti
• Gold
• Diamond

Others products
• Ghee
• Milk powder
• Butter
• Flavored milk
• Ice cream
Field operation: The Field Operation activities begin with organization of Dairy Co-
operative Societies in the rural areas and end with milk transportation to the dairy dock. The
basic Field Operations include:-
Organization of Dairy Co-operative Societies on 'Anand' pattern. Organizing milk producer
farmers' training programs for formation of co-operatives, awareness to co-operative
principles & milk production enhancement techniques etc. Procurement and transportation
arrangement of milk.Providing Technical Input services to the milk producer farmers for milk
production enhancement such as Animal Health Care (First Aid & Emergency), Artificial
Insemination, Balanced Cattle feed and improved fodder seed etc. Preference to economically
weaker sections, small & marginal farmers, scheduled caste / tribe categories in various
Plant operation: The plant operation activities begin with receipt of milk at the Chilling
Centre / Dairy Dock and end with dispatch of milk & milk products for distribution. The
basic activities of Plant Operations include:-
Reception of milk at Chilling Centre / Dairy Dock.Testing of milk, Pasteurization, Chilling,
Packing, Manufacturing & packing of Main products like Ghee, SMP, White Butter & Table
Butter.Manufacturing & packing of indigenous products like Shrikhand, Lassi, Peda, Salted
& Plain Butter Milk, Flavored Milk etc.Storage of products.
Marketing: The Marketing Activities at the Milk Unions/MPCDF can be summarized here
Marketing of different types of milk in different pack sizes (Full Cream Milk, Standard Milk,
Toned Milk, Double Toned Milk, Skimmed Milk etc.) under the brand name "Sanchi".
Marketing of Indigenous fresh milk products (Ghee, Flavored Milk, Butter Milk, Shreekhand,
Sweet Curd, Mattha, Dahi, Lassi, Peda, Chakka, Mawa, Paneer etc.) under the brand name
"Sanchi" within the state.
Sales Promotion and advertisingSale of surplus milk to the other cooperative Milk Unions
under the State Milk Grid (SMG) and to other Cooperative Organizations / Milk Unions
outside the state under the National Milk Grid (NMG).
Marketing of Ghee, Skimmed Milk Powder (SMP) and Table Butter under the brand name
"Sneha" by MPCDF (products manufactured by the Milk Unions) outside the state. Consumer
Awareness about Pasteurization of milk, "Quality" and "Hygiene" aspects of "Sanchi" milk
and milk products. Distribution System for liquid milk and milk products in the towns.
Tapping new areas and townships for sales coverage.Organizing campaigns against
adulterated milk.

Industrial visit started with a 20 minutes initial round of presentation which briefed the
students about the company profile, achievement, etc. There was a Question
Session in which students asked various questions about the group, the strategic moves of
company, different ventures, etc. Our questions were answered with proper reasoning. The
second stage was an industry look around in which we visited various locations of plant.
INTRODUCTION: Eicher Motors, was founded in 1982 to manufacture a range of reliable,
fuel-efficient commercial vehicles of contemporary technology. The unit manufactures and
markets commercial vehicles with Gross Vehicle Weight (GVW) ranging from 5-25 tons.
Today, Eicher Motors is one of the leading manufactures of commercial vehicles in India
with a 33% market share in the 7T-11T segment. The success and growth of this unit is a
result of various customer-driven strategies. The manufacturing facility is situated in Central
India – Pithampur, Madhya Pradesh. Eicher Motors has stepped into the Heavy Commercial
Vehicle segment with its state-of-the-art HCV, the "Eicher 20.16", the first commercial
vehicle designed and developed indigenously. Eicher Motors functions through a strong
three-tier service network consisting of authorized distributors, service centers and company
trained private mechanics. The vehicles are sold and serviced through a network of over 576
Authorized Contact Points all over India, supported by service centers and over 4500
company trained private mechanics, who are close at hand on all major highways throughout
India to provide initial "first aid" to the vehicles if required.

Cargo Body
Payload Operating Size Product
User Applications Product
(tons) Route (Length x Category

Fruits & vegetable, Fish, 3760 x Eicher

3.0 Intra city LCV
milk, soft drinks, gas 2005 mm 10.50 E
cylinder, white goods & 12.3" x 6.5"
tempo stand loads

Fruits & vegetable, Fish,

3760 x
Intra city, milk, soft drinks, gas Eicher
3.7 2005 mm LCV
Inter city cylinder, white goods & 10.59 E
12.3" x 6.5"
tempo stand loads

High density load like 3665 x

cement, sand, hardware 2005 mm LCV
10.75 C
and other market loads 12.0" x 6.5"

Fruits & vegetable, Fish,

4300 x
Intra city, soft drinks, gas cylinder, Eicher
2005 mm LCV
Inter city, white goods & tempo 10.75 E
4.8 14.1" x 6.5"
Inter state, stand loads
Hills Low density volumetric
loads suitable for courier, 4935 x
furniture, white goods, 2005 mm MCV
10.75 F
PVC pipes & general 16.2" x 6.5"

Market load, Sugar, Food

4300 x
grains, poultry feed, eggs, Eicher
2005 mm MCV
steel, cement, hardware, 10.90 E
14.1" x 6.5"
gas cylinders, tankers

Courier / parcel loads, low 4935 x

Inter city, Eicher
6.0 density volumetric loads, 2005 mm MCV
Inter state 10.90 F
PVC pipes 16.2" x 6.5"

Courier / parcel loads, low

5350 x
density volumetric loads Eicher
2005 mm MCV
2/3 wheeler carrier, PVC 10.90 H
17.5" x 6.5"
Market load, low end
users of HCV, Sugar, 5245 x
Food grains, poultry feed, 2124 mm MCV
11.10 G
steel, cement, hardware, 17.2" x 7.0"
gas cylinders

Market load, low end

users of HCV, Sugar, 5798 x
Inter city, Eicher
7.0 Food grains, poultry feed, 2124 mm MCV
Inter state 11.10 H
steel, cement, hardware, 19.0" x 7.0"
gas cylinders

Low density volumetric

loads suitable for PVC 6100 x
pipes, courier, furniture, 2124 mm MCV
11.10 H
white goods, 2-3 wheeler 20.0" x 7.0"

Market load, Steel, Jumbo
6100 x
Inter city, Cement, Chemicals, food 20.16 HCV 4 x
10.0 2370 mm
Inter state grains, poultry feed, gas 4800 2
20.0" x 7.8"
cylinders wheel

24" x 8" Eicher

body may Jumbo
Vehicle carrier (2-3
be 20.16 HCV 4 x
wheeler and cars etc),
fabricated 5340 2
white goods
on Eicher wheel
chassis base
28" x 8" Eicher
body may Jumbo
Vehicle carrier (2-3
be 20.16 HCV 4 x
wheeler and cars etc),
fabricated 5840 2
white goods
on Eicher wheel
chassis base

Market load, Steel,

7315 x Eicher
Inter city, Cement, Chemicals, food MAV 6 x
17.0 2370 mm Galaxy
Inter state grains, poultry feed, gas 2
24.0" x 7.8" 30.25

LCV = Light commercial Vehicle

MCV = Medium commercial vehicle

HCV = Heavy commercial vehicles

MAV = Multi axle heavy commercial vehicle

INVESTORS: Eicher Motors Limited comprises of the automotive businesses of the Eicher
Group. The business activities of the company are carried out by its constituent Business
Units, each covering a product category as described below.
Manufactures a range of commercial vehicles with GVW of 5 to 11 tons. It has been
outperforming the industry for the past six years. The sales growth in its LCV segment has
been higher than that of the industry. In technical and financial collaboration with Mitsubishi
Motors Corporation of Japan, EML started manufacturing the CANTER range of vehicles in
1986 at its plant at Pithampur in Central India. The plant is a "state-of-the-art" facility with an
integrated capacity of around 20000 vehicles per annum.

Royal Enfield, manufacturers of the renowned range of Bullet motorcycles, has pioneered
manufacture of motorcycles in India. It has a wide range of high powered bikes in its stable to
deliver a ‘unique motorcycling experience’ to its rider. Presently Royal Enfield is producing
six different models ranging from 300cc to 600cc.All the products are manufactured
indigenously in its manufacturing plant in Chennai, which has an annual installed capacity of
manufacturing 39,000 motorcycles.

Eicher Engineering Components

This unit manufactures a complete range of automotive gears in its manufacturing plant at
Thane near Mumbai in Maharashtra. The range of gears includes Spiral bevels (Crown wheel
and pinions), Straight bevels and Transmission gears. Separate capacities have been created
for Spiral bevels (Crown wheel and pinions) - 3, 24,000 Nos, Straight bevels - 4,32,000 Nos
and Transmission gears – 3,36,000 Nos.

Name Designation
Mr. S. Sandilya Chairman & Director
Mr. P. N. Vijay Director
Mr. Priya Brat Director
Mr. M. J. Subbaiah Director

Manufacturing Facilities: The manufacturing facility of Eicher Motors is located in

Pithampur (Madhya Pradesh). This state-of-the-art plant has a total area of 72 acres with
18000 sq. mtrs as the covered area. The plant houses some top-of-the-line equipments, a
robust infrastructure and has an annual production capacity of 30,000 vehicles.
Parle industries
Introduction: Parle Products has been India's largest manufacturer of biscuits and
confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and
a host of other very popular brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even the remotest villages of India, the company has definitely
come a very long way since its inception. Many of the Parle products - biscuits or
confectioneries, are market leaders in their category and have won acclaim at the Monde
Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the
total confectionary market in India, Parle has grown to become a multi-million dollar
company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as
an example of marketing brilliance.

History: In 1929 a small company by the name of Parle products emerged in British
dominated India. The intent was to spread joy and cheer to children and adults alike, all over
the country with its sweets and candies. The company knew that it wouldn’t be an easy task,
but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai,
to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as
well. Since then, the Parle name has grown in all directions won international fame and has
been sweetening people's lives all over India and abroad. Apart from the factories in Mumbai
and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in
Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally,
Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.
Values: An in-depth understanding of the Indian consumer psyche has helped Parle evolve a
marketing philosophy that reflects the needs of the Indian masses. With products designed
keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun
loving kids. The great tradition of taste and nutrition is consistent in every pack on the store
shelves, even today. The value-for-money positioning allows people from all classes and age
groups to enjoy Parle products to the fullest.
Product line:
Get your biscuit goodies: Grab your sweets:

Parle - G Melody

Krackjack Mango Bite

Krackjack Crispy Creams Kaccha Mango Bite

Monaco Poppins

Kreams Kismi Toffee

Hide and Seek Kismi Gold

Hide & Seek Milano Orange Candy

Digestive Marie XHale

Parle Marie Munch on snacks!

Milk Shakti Musst Bites

Parle 20-20 Cookies Monaco Bites Cheeslings

Nimkin Sixer

Musst Stix & Musst Chips

M b bakers pvt ltd
No 27 & 33, sector-a, indl area
Indore, mp-452015
Phone: 0731-2724855,2724856
Awards: Parle products have been shining with the golds and silvers consistently at the
Monde Selection ever since they were first entered in 1971. Monde Selection is an
international institute for assessing the quality of foods and is currently the oldest and most
representative organization in the field of selecting quality foods worldwide.
Quality: Hygiene is the precursor to every process at Parle. From husking the wheat and
melting the sugar to delivering the final products to the supermarkets and store shelves
nationwide, care is taken at every step to ensure the best product of long-lasting freshness.
Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the
most modern equipment hence ensuring the same perfect quality across the nation and
Concentrating on consumer tastes and preferences, the Parle brand has grown from strength
to strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in
Rajasthan are the largest biscuit and confectionery plants in the country. The factory in
Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle
Products also has 14 manufacturing units for biscuits and 5 manufacturing units for
confectioneries, on contract.
Import export:
The immense popularity of Parle products in India was always a challenge to our production
capacity. Now, using more modern techniques for capacity expansion, we have begun
spreading our wings and are going global.
Parle biscuits and confectionaries are fast gaining acceptance in international markets, such
as, Middle East, Africa, South East Asia and the more sophisticated economies like U.S.A.,
UK, Canada, Australia and New Zealand now relish Parle products. As part of the efforts
towards a larger share of the global market, Parle has initiated the process of getting ISO
9000 certification. The Parle name symbolizes quality, health and great taste. And yet, we
know that constantly innovating and catering to new tastes have built this reputation. This can
be seen from the success of its new brands such as Hide & Seek, Mangobite etc.
Today, the Parle brands have found their way into the hearts and homes of people all over
India & abroad.
The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide & Seek
and confectionery brands, such as, Melody, Poppins, Rolacola, Mangobite enjoy a strong
imagery and appeal amongst consumers across the world.
Which has resulted into Parle-G being the “worlds largest selling biscuit".

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