VS

The History of Coca-cola

1886 It was produced by
Dr.John.S.Penbarton.
1887 It was launched in
America
by E.G.Candler
1961 It land in Japan
The history of PEPSI
 The originator of PEPSI is
Caleb D. Bradham 　 in
1898

 Land in Japan in 1947

 PEPSI challenge in 1975

Coca-cola vs. PEPSI
 OBJECTIVES

Why Pepsi lead

Coca-Cola
32%

68%
 7.5
%

25% Most of the

consumers
tasted both Pepsi
and Coke
68.5
%
32.5
%

67.5%

Pepsi is preferred drink

by most of the people
45
%
55%
• Pepsi is the
preferred one
coz of its taste
and availability
in the market
 17.5%
25%

12.5%

45%
 15%

10%
55%

20%
15% 22.5%

62.5%
 20%

15%

12.5%

52.5%
47.5%

52.5%
25%

75%
Conclusion
 Pepsi seem stronger in all the contributed parts than Coke.
 Pepsi has more brands than Coke and covers higher media than
Coke.
 Pepsi cola advertise almost all brands while Coca cola mainly
advertise only one brand i.e. Coca cola.
 Pepsi market share is evidenced 70% which is the strongest
point of Pepsi.