AGRIBUSINESS TOUR REPORT OUTLINES/GUIDELINES

CASE ANALYSIS

I. Company Background
(History, Structure, Vision, Mission, Goals, Products, Markets, Production, Finance, etc.)
II. Macro & Micro Environmental Analysis
(Economic, Technological, Competitors, Customers, Suppliers, LGUs, Industry Associations, etc. )
III. Case Analysis
a. Discussion of the Case Issue
b. Problem Statement
c. SWOT Analysis & Matrix
d. Formulation & Evaluation of Alternative Solutions to the Problem
e. Decision/ Recommendation
f. Implementation Plan
g. Contingency Plan
IV. Observations and Insights Gained

On Companies Engaged in Farming

I. Background Information (Industry Environment, Company History, etc..)

II. Farm Description (location, size, topography, etc..)
III. Plants/ Flowers Planted/Livestock/Aquaculture
IV. Organization (forms of business organization, management, number of employees,
employee compensation & incentives, etc..)
V. Production Scheduling (planting, harvesting, etc..)
VI. Practices/Operation (through interview & observation)
VII. New Technologies Acquired/Used in Production
VIII. Post-harvest Handling Techniques
IX. Marketing
A. Major markets
B. Distribution outlets
C. Pricing Schemes
D. Promotion Strategies
X. Company Problems and Issues
XI. Future Plans
XII. Observations and Insights Learned

On Processing Operations
I. Background Information
II. Organization
III. Processing Factors
A. Processing Technology
B. Plant Location
C. Inventory Management
D. Supply Sourcing
E. Production Programming
F. Control Methods
 G. By-products produced and Uses
IV. Marketing
A. Products Produced
B. Major Markets
C. Distribution Outlets
D. Market Share
E. Pricing Policies
F. Promotion Strategies
G. Competitive Strategies
V. Company Problems and Issues
VI. Future Plans
VII. Observations and Insights Gained

On Marketing/Trading Entities
I. Background Information
II. Specific Sources of Products Traded
III. Nature of Traders Operating in the Area (farmer-wholesalers/wholesalers/retailers
IV. Number of Traders Operating in the Area
V. Marketing Dues (amount paid by traders in operating in the area)
VI. Distribution Points
VII. Packaging Materials Used
VIII. Prices Charged
IX. Payment Terms
X. Problems/Issues
XI. Trading Post/Area Lay-out
XII. Observations and Insights Gained

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