SUMMER INTERNSHIP PROJECT

CARRIED OUT AT

“NATIONAL ENGINEERING INDUSTRIES LTD.

JAIPUR [RAJ]”

Submitted towards the partial fulfillment of

MASTER OF BISINESS ADMINISTRATION

[2009-2011]

From:

JECRC BUSINESS SCHOOL

JAIPUR.

SUBMITTED TO: - SUBMITTED BY:-

Mr. R. RUNGTA VIVEK SHARMA

 A Project Report
On

(“A STUDY ON SCOPE OF BEARINGS IN MODERN FOUR WHEELERS”)

SUBMITTED TO

JECRC

JECRC BUSINESS SCHOOL

BY

(VIVEK SHARMA)

Roll No: -09MJBXX603

IN PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

2009 – 2011

JECRC BUSINESS SCHOOL

FOR

MANAGEMENT STUDIES

JAIPUR (RAJ.)
 TABLE OF CONTENTS

Sr. No. TOPIC Pg. No.

1 DECLARATION 5

2 ACKNOWLEDGEMENT 6

3 PREFACE 7

4 EXECUTIVE SUMMARY 8

5 RESEARCH OBJECTIVES 9

6 Introduction of bearing industry 10

7 COMPANY PROFILE 11-36

a) BRIEF PROFILE 11-15

b) PRODUCTS 16-21

c) ACHIEVEMENTS 22-36

8 PROJECT DETAILS 37-95

9 BRIEF DESCRIPTION OF WORK 61

10 RESEARCH METHODOLOGY 61

11 DATA ANALYSIS 62

12 SUMMARY OF FINDINGS 62

13 CONCLUSION 63

14 SUGGESTIONS 63

15 BIBLIOGRAPHY 64

16 APPENDICES (Questionnaire) 65
DECLARATION

I, Mr. / Ms. --------------------------------------------------------------------------------

Hereby declare that this project report is the record of authentic work

carried out by me during the period from ------------- to ---------- and has not

been submitted earlier to any University or Institute for the award of any

degree / diploma etc.

VIVEK SHARMA

Name of the student

ACKNOWLEDGEMENT

NATIONAL ENGINEERING INDUSTRY Ltd. Is considered one of the best and

largest bearings manufacturing company in India. The technology used here is
considered most advanced. So training at N.E.I. has been great experience of my
life. I was exposed to new and advanced technology and right kind of industrial
training and industrial atmosphere.

I would like to express my sincere thanks to Technical Training Centre N.E.I

for carrying out my 45 days industrial training at such a prestigious
organization.

I would like to pay my gratitude to Mr. ROHIT SABOO (PRESIDENT & C.E.O.) and
Mr. S. PATANI [AGM, Marketing] for his guidance and support. I am extremely
grateful and convey my deep sense of gratitude to Mr. RAJESH RUNGTA my
project guide for their support and professional assistance and special thanks to
Ms. MONIKA JOSHI (ASTT.MANAGER HR) because of which I have opportunity to
understand the technical aspects and appreciate the rich professional culture
more carefully.

VIVEK SHARMA
 PREFACE

Bearing industries plays an important role for automobile and many

other industries.

Technologies progress in this field strengthens the competitive

position in the domestic market as well as in Global market, and
fulfilling the demand of the customer through supply management
has been a major component of competitive strategy to enhance
organization productivity and profitability.

In this project I have found how FOUR WHEELERS Segment is

important for the bearing industry, what are the Bearing demands of
FOUR WHEELERS segments of different companies and how
much NBC supply to them and what are the application of bearings of
various types in different parts of the vehicle of different companies
in FOUR WHEELERS segment.

Working under this project I have gained the knowledge about whole
bearing industries.

Here I have learnt about the use of bearing in different sectors and I
have also gained knowledge about the application of No. of bearings
in a single vehicle and how a supply chain management plays a vital
Role in the success of the economy and various other industries.
EXECUTIVE SUMMARY
OBJECTIVE
This project is done to Identify the demand, supply and application of
bearing in multiutility vehicles and commercial vehicles segments of
different companies in different parts and to find what are the
Bearing demands of FOUR WHEELERS segments of different
companies and how much NBC supply to them and what are the
application of bearings of various types in different parts of the
vehicle of different companies in FOUR WHEELERS segment.

WORK DONE
For this market surveys and fieldwork was done by me, visit to
different automobile companies, analysis of data, tabulation of data
and finalization of data was done by me.

FINDINGS
Demand and supply data, data related to application of bearing in
different parts of different vehicles of various companies in FOUR
WHEELERS and also different marketing aspects of the company.

“Critical success factor that comes out of the study are as follows”

• Importance of information: timely & accurately

• Reduction in cost.

• Responsiveness of the company.

• Accurate & collaborative forecasting

• Relation ship with channel partners.

 OBJECTIVE
“To identify the scope of bearing in modern FOUR
WHEELERS segments of different companies in different
parts”
 NBC BEARINGS

INTRODUCTION OF BEARING INDUSTRY

Although the development of India's ball and roller bearing industry is not
quite enviable, it can be said without contradiction that India has relatively
strong base for the manufacture of bearings. There are about 12 large and
medium units which together turn out over 100 million bearings every year.

Almost all the units have foreign collaboration. The Indian Bearing industry
makes around 500 types of bearings as against over 30,000 types of
bearings being used by the Indian industry. Bulks of these are only of
standard types and are used mostly in low-technology areas like fans,
electric motors, water pumps, and by the automotive sector.

The current Indian bearings industry is worth Rs.3500 crore. In this,

automotive segment accounts for 45 percent of the revenues, which amount
to Rs 1,350 crores and the remaining 55 percent of revenues, are being
contributed by industrial demand. In the automotive bearings market, the
organized segment manufactures cater to 50 percent of the demand. About
15 percent of the production is by the unorganised segment in India, and the
remaining 35 percent of demand is fulfilled through imports. Out of the total
revenues in the automotive segment, 60 percent of the revenues are
contributed by the OEMs and the remaining 40 percent is by the demand
from the aftermarket. There has been a growth of 15 percent in the
aftermarket segment and OE demand has increased by more than 25 percent
from the financial year 2005-06.

Though the demand from the aftermarket segment is increasing, the growth
rate is declining compared to the year 2005 - 06. In the aftermarket, 6 percent
demand is from the engineering applications segment, 5 percent from LCV
segment, 4 percent from MUV segment, 8 percent from car segment, 11
percent from tractor segment, and the remaining 15 percent from automotive
ancillary segment. Rest of the 50 percent demand is from the Railway sector.
 INTRODUCTION

Company Profile

NATIONAL ENGINEERING INDUSTRIES LTD., the renowned industrialist, late Shri

B.M. Birla, under the name of “National Bearing Company Limited”, founded JAIPUR in
the year 1946 as a pioneer industry in the field of bearing manufacture. The first bearing
was manufactured in 1950 with a modest start of 30,000 bearings in 19 sizes. The
company is now manufacturing nearly 3.8 million bearings per month in over 500
different sizes ranging from 6 mm bore to 1300 mm outer diameter and has the capacity
to manufacture bearings up to 2000 mm outer diameter. At NEI, the development of
bearings is a never-ending job. With ever increasing activities and grant of industrial
licenses for other vital industries and manufacturing of Roller Bearing Axle Boxes for
Railway Rolling Stock, Steel Balls, Tapered Roller Bearings, Spindle Inserts etc., the
name of the company was changed in 1958 to "National Engineering Industries Ltd."
retaining its original trade mark NBC.

The industry is spread over 118 acres of land in Jaipur and 56 acres in Gunsi (Newai).
This is the only unit in the country manufacturing wide variety and range of bearings
such as Ball Bearings, Steel Balls, Tapered Roller Bearings, and Cylindrical Roller
Bearings & Axle Boxes for Railway Rolling Stock including Spherical Roller Bearings,
Cartridge Tapered Roller Bearings and Large Diaz special Bearings in separate fully
equipped factories. The development of National Engineering Industries Ltd. was
pioneered with a theme "Indigenisation and Self-reliance".

NBC Bearings are widely used by 2 and 3 Wheelers, Cars, Trucks, Tractors, Electric
Motors, Railway wagon, Coach & Locomotive manufacturers as Original Equipment
and Steel Mills, Heavy Engineering Plants, Bulldozers, Shovels, Tillers and Thermal
Power Plants all across the country. The development of NEI ltd. was pioneered with a
theme “Indigenisation and self – reliance “
PLANTS OF NBC

(I) PLANT AT JAIPUR:

(i). Ball Bearing:

Precision Ball Bearings from 6 mm bore to 75 mm bore diameter are
manufactured on state of the art manufacturing facilities with in-process and
post-process gauging in grinding and centrally air conditioned assembly lines
with auto gauging and testing equipments. The latest advanced techniques for
manufacturing and Quality Assurance are implemented to meet the rapid
increase in demand for Quality, diversity of specifications and new types of
bearings.
This Division is spread over a covered area of 14,694 Sq. Meters.

(ii). Steel Ball:

Precision Steel Balls up to 25 mm diameters for NBC Bearings are manufactured
on precision grinding and lapping machines to achieve super finished surface,
accuracy and roundness as per ISO standards.
This Division is spread over a covered area of 4,700 Sq. Meters.

(iii). Tapered Roller Bearing:

Precision Tapered Roller Bearings are manufactured in Inch and Metric series
from 15.875mm bore to 95.25mm bore with technology obtained from our earlier
collaborator, Federal Mogul Corporation, USA and now with NTN Corporation,
Japan. All major Automobile manufacturers in the country as Original Equipment
use these bearings.
This Division is spread over a covered area of 11,652 Sq. Meters.

(II) PLANT AT GUNSI (NEWAI):

Established in the year 1980-81 as an expansion project of NEI Ltd. The factory
is equipped with fully automated grinding lines with
electronic in process & post- process gauging and
centrally air-conditioned assembly lines with auto
gauging and test equipments for quality and reliability of
the products.
The plant is spread over a covered area of 7,200 Sq.
Meters.
(III) PLANT AT MANESAR:

NEI has set up its third Ball Bearing manufacturing plant in the fastest growing
industrial town of Manesar in Haryana. The plant is having a covered area of 5200 sq.
meters. With the most advanced and sophisticated machines imported from reputed
manufacturers from Europe and Japan.

This plant is equipped with state of the art fully automated grinding lines,
assembly lines and inspection equipments.

RESEARCH & DEVELOPMENT AT JAIPUR:

(Design & Development:

aComplete in-house facility for design development of all types of bearings and tooling
)is available. The design of all types of bearings is done on ProEngineer 3D Modeling
& Analysis Software.

Complete engineering and research facility is available to solve intricate problems

with expert advice on design, development, manufacturing, installation and
maintenance of bearings. With the signing of the technical collaboration agreement
with NTN Corporation, Japan & BRENCO Inc of USA, the capability to offer finest
engineering services in the bearing industry has enhanced. Services of team of
experienced engineers are available for selection of bearing as per application.

(Machine Building:
bNEI has the capability of machine building to design,
)develop and manufacture special purpose CNC
Grinding Lines, HT Lines, Material Handling
Equipments and other special purpose machines which
have been made for its captive use to keep pace with
latest technology.

A well-equipped electronic design, development

laboratory with all testing facilities supports the Machine Building Division.

Machine Building has the capability and supports the Manufacturing Divisions by
overhauling and retrofitting of the existing equipments, resulting in upgraded quality
and improved productivity.

R&D Division is spread over a covered area of 2,007 Sq. Meters.

 SAP - ERP:
In order to reengineer and integrate the Business processes for sales, production,
materials and finance, NEI has successfully implemented SAP- ERP. By use of this
Package, our processes now conform to international standard.

(iv). Railway Bearing:

(a) Roller Bearing in Axle Box:

With the production of Roller Bearings and Axle Boxes since 1952, the company has
fully met the requirements of the Indian Railways (one of the largest systems of the
world) by designing and developing Axle Boxes and bearings for fitment to
Locomotives manufactured by Diesel Locomotive Works, Chittaranjan Locomotive
Works, various wagon builders, the ICF broad and meter gauge coaches. Over a
million NBC bearings and boxes are in service with the Indian Railways. The
development of completely indigenised Axle Boxes and bearings for the high speed
Rajdhani Locomotive, the Yugoslavian and Egyptian Railway wagons are the
highlights of the design capabilities at NEI.
On date more than 100 types of Axle Boxes & Bearings have been manufactured.

(b) Spherical Roller Bearing:

The manufacturing of Spherical Roller Bearings was started in the year 1975-76 for
fitment to broad gauge and meter gauge passenger coaches with designs,
technology, machines and equipment procured from the collaborators.

(c) Cartridge Tapered Roller Bearing:

For fitment to the new BOX-IN Uprated Wagons designed by the RDSO, NEI is the
only manufacturer in the country to indigenise these bearings to a high percentage
under collaboration with the largest manufacturer of these bearings in the world.
Production of these bearings commenced in the year 1984. These bearings are
grease packed and require no field lubrication for a period of 7 years.

This Division is spread over a covered area of 4,855 Sq. Meters.

(v). Large Diameter Bearing:

Self-sufficiency in steel is the call of the day, so is the importance of bearings in Steel
Mills Equipment. NEI has the distinction of being one of the ten manufacturers of these
bearings in the world, who can manufacture large diameter bearings up to 2000 mm
diameter.

Mr. G.P. Birla released the largest bearing manufactured by NEI for fitment to the Plate
Mill of Rourkela Steel Plant in September 1985. This 4-Row Tapered Roller
Bearing measures 1300 mm dia and weigh 4.39 tons.

The large diameter bearings are mainly manufactured out of case

carburising steel, heat treated on special equipment and furnaces
developed by NEI. Precision grinding is done to close tolerances on CNC
Twin Spindle Programmable Berthiez Machine for bearings ranging from
500 to 2000 mm diameter with electronic sizing and numerical display.

Production of these bearings started in 1975 and to date over 100 different
types of special large diameter bearings have been manufactured and
successfully used, saving considerable foreign exchange for the country.

The Large Diameter Bearings Division is spread over a covered area of

2,508 Sq. Meters.

Quality

At NEI, They have embarked upon system improvement and implemented

modern concepts of Total Quality Management. The company has been
accredited with a number of certifications like ISO/TS 16949:2002 and ISO
9001:2000 by BVQI for the design, development, manufacture & supply of
Ball Bearing, Tapered Roller Bearing and Cylindrical Roller Bearings,
Spherical Roller Bearings, Cartridge Tapered Roller Bearings, Railway
Rolling Stock and Spares in addition to the ISO 14001:1996 certification
for ensuring a clean and pollution free environment.

Association of American Rail Roads has approved NEI and granted AAR
Approval for design, manufacture and supply Cartridge Tapered Roller
Bearings for Freight Wagons. We are the leading suppliers of Cartridge
Tapered Roller Bearings to Indian Railways since last twenty years
PRODUCTS RANGE OF BEARINGS MANUFACTURED AND
EXPORTED UNDER THE TRADE MARK OF NBC INCLUDES:

• Ball Bearings
• Tapered Roller Bearings
• Cylindrical Roller Bearings
• Axle Boxes Spherical
• Roller Bearings
• Cartridge Tapered Roller Bearings
• Large Dia Special Bearings

NBC Bearings are widely used by two and three Wheelers, Cars, Trucks, Tractors,
Electric Motors, Railway Wagons, Coaches & Locomotives and also in Steel Mills,
Heavy Engineering Plants, Bulldozers, Shovels, Tillers and Thermal Power Plants all
across the country and overseas.

BALL BEARING

TYPE OF BALL BEARINGS: -

Radial Ball Bearing

Angular Contact Bearing

Self-Aligning Two-Row Ball Bearing

Belt Tensioned

NO. OF SIZES: - 257 including derivatives

The initial technology was from Hoffman Manufacturing Company Ltd., U.K. a
collaboration, which continued for 20 years. They offer a wide range of both metric and
inch series deep groove ball bearings, angular contact ball bearings, self-aligning ball
bearings etc. With their tie up with the world's leading bearing manufacturing company
NTN Corporation, JAPAN, They have gained access to the most advanced ball bearing
technology i.e. thermo mechanical bearings (TMB) and tensioner bearings available
today and our wide range of ball bearings is increasing under this collaboration.

Precision ball bearing from 6mm bore to 160mm OD is manufactured with latest
advance techniques. The unit has advanced assembly line with auto gauging and
testing equipment. NEI has 22 automatic Grinding lines from M/s. NTN & Izumi, Japan.
All machines with in process & post process gauges to ensure grinding accuracy. Use
of High Quality coolants for consistent grinding quality and surface finish. Complete
automation by flex-link conveyor system. NEI has automatic plant for Track Grinding,
Bore Grinding and Honing, New Automatic Grinding and Assembly Line has been
purchased for Manufacturing of DRAC bearings.

TAPERED ROLLER BEARINGS

TYPE OF TAPERED ROLLER BEARINGS: -

Single Row Tapered Roller Bearing

Double Row Tapered Roller Bearing

NO. OF SIZES: 76
Manufactured at an ultra modern plant, with technology obtained from our earlier
collaborators, Federal Mogul Corporation, USA and now with NTN Corporation, JAPAN,
these bearings are used by all major automobiles, truck and tractor manufacturers in the
country as original equipment.

The above bearings are manufacture in inch & metric series form 15.857mm bore to
95.25mm bore. For TRB NEI has Automatic Grinding Lines with in-process & post
process gauges. Complete automation by Flex link conveyor. Crowning provision on
Inner (Cone) & Outer (Cup). Complete Automatic Line for Roll Grinding, Super finishing,
Inspection and Sorting imported from NTN, Japan automatic checking & prevention of
inverted roller & roller missing. Automatic checking of stand height, noise and run outs.
For TRB, NEI has technical collaboration with NTN Corporation JAPAN, all major
automobile manufacturers as OEM original equipment uses the above bearings.

NEI has purchased new state of the art Automatic Grinding line consisting of 4 nos.
Grinding machines from M/s Linkoping, Sweden and 2 Nos. Super finishing machines
from M/s Supfina.

SPHERICAL ROLLER BEARING-

The above bearing is fitment to broad & meter gauge passenger coaches, for
manufacturing SPHERICAL ROLLER BEARING design, technology, and equipments is
procured from NEI collaborator (NTN JAPAN).

Originally developed in collaboration with Swiss leaders FAG-SRO. Vital for broad
gauge and meter gauge coaches manufactured by ICF, Chennai and RCF, Kapoorthala
for the Indian Railways. Now new sizes are being developed with the help of NTN
Corporation, JAPAN

SPHERICAL ROLLER BEARINGS: -

(Railway Bearing)

NO. OF SIZES: 5
CYLINDRICAL ROLLER BEARINGS &

AXLE BOX ASSEMBLY: -

NO. OF SIZES: 58

Developed by NBC for the Indian Railways for use in rolling stocks. Excellent
performance even in the high speed Rajdhani locomotives, the Yugoslavian and
Egyptian Railway wagons.

A total of 34 different types of the axle boxes are turned out at the NEI plant in Jaipur.
Designs for high-speed railway application are being developed together with NTN.
More than one million NBC axle boxes and roller bearings are in operation with Indian
Railways. We have the privilege of being the single largest source of bearings to Indian
Railways, which is one of the largest networks of its kind in the world.

• The most of the production of this type of bearing for Indian Railways, Production
of the bearing started in 1952, on date plant is producing 100 different types of
Axle Box bearing, over a million NEI bearings and boxes are in service with the
Indian railways.
New Automatic Grinding and Assembly Line has been purchased for
manufacturing of Axle Unit Bearings (DRAC bearings) from M/s Izumi Kinzoku
• CARTRIDGE TAPER ROLLER BEARING-

Successful Track record in the Railways for the past 30 years, these require no field
lubrication. Developed in collaboration with BRENCO Inc. USA, these bearings are
being used in all broad gauge wagons of Indian Railways.

This is new box in for upgraded wagons design by RDSO, NEI only manufacturer
with the collaboration with largest manufacturer of the world. Production of this
bearing started from 1989. These bearing are grease packed and require no filed
lubrication for period 7years exporting Cartridge Tapered Roller Bearings for wagon
application to M/s Brenco USA since 2004.

CARTRIDGE TAPERED ROLLER BEARINGS: -

(Railway Bearing) NO. OF SIZES: 1

NEI has Automatic Grinding Lines with in process gauges to ensure high accuracy
and surface finish. Complete automation by Flex link conveyor. Facility for crowning
on inner race and outer race

LARGE DIA METER BEARING

LARGE DIA SPECIAL BEARINGS: -

Single Row & Double Row Ball, Cylindrical and Four Row Tapered Roller Bearing
NO. OF SIZES: 132

NEI is one of the top 10 manufacturers of LDA bearing & its plant can produced
up to 2000mm Dia meter bearing also, The largest bearing produced by the plant was
4 row tapered roller bearing with 1300mm Dia and weight 4.39 tons.

NEI has Single &Double Spindle Internal and External Grinding. To Capable of Grinding
1000 mm Dia. to 2000 mm Dia.

LONG TERM OBJECTIVE 2008-2014

TO ACHIEVE BY THE YEAR 2013-14

1. A TURN OVER OF RS. 10000 Million

2. EXPORT SALES AS 20% OF TURNOVER & DEVELOP OE CUSTOMERS
FOR EXPORT SALES
3. CONTRIBUTION FROM NEW PRODUCT DEVELOPED IN LASTFIVE YEARS
AT 15% OF SALES TURNOVER
4. INCOME FROM SERVICES TO RS 300 Million
5. INCOME FROM ALLIED ENGINEERING PRODUCTS TO RS 50 Million
6. ROI Pre Tax 24.4% Post tax 17.1% AND BECOME A DEBT FREE
COMPANYCUSTOMER SATISFACTION INDEX OF 95%

ANNUAL OPERATING PLAN 2008-09

TO ACHIEVE

1. TURN OVER OF Rs. 6005.50 Million.

2. EXPORT SALES AS 6.40% OF TURNOVER
3. CONTRIBUTION FROM NEW PRODUCT DEVELOPED IN LAST FIVE YEARS
AT 10% OF SALES TURNOVER
4. INCOME FROM SERVICES TO Rs. 155 Million
ROI - PRE TAX > 20.9%
Milestones

1946 - Company Established as National Bearing Company (NBC) Under

Technical Collaboration with Hoffman, UK

1950 - Ball Bearing Production Started.

1951 - Railway Bearing Production Started

1957 - Company name changed to National Engineering Industries ltd.

- (Retained NBC as Trade Mark)

1967 - Tapered Roller Bearings Production Started Under Technical

Collaboration with Federal Mogul Corporation, USA

1971 - Established Research and Development Division

1971 - Established Machine Building Division

1975 - Large Diameter Special Bearings Production Started

1976 - Spherical Roller Bearings Production started with Technical Know -

- How from FAG-SRO

1981 - Separate Factory for Ball Bearing at Gunsi (Newai)

1982 - Cartridge Tapered Roller Bearings Production Started in Technical

Collaborations with BRENCO Incorporated, USA

1985 - Largest Bearing with outer diameter 1.3 meter and weight 4.39 tons

(4390 Kgs) Produced

1985 - Technical Collaboration with NTN Corporation of Japan for Ball,

Cylindrical and Spherical Roller Bearings

1990-95 - Modernization in Three Phases

1995 - ISO – 9001 Certificate

1996 - Technical Collaboration with m/s Izumi Kinzoku Kogyo Co. ltd
- Japan for Machine Retrofitting/Remanufacturing and Overhauling o
- Grinding and --Super finishing Machines for Bearing Race.

1997 - Technical Collaboration with NTN Corporation of Japan for Tapered

Roller Bearing and Hub Bearings

1998 - IV Phase – Modernization Started

1999 - Implemented 1st Phase of SAP – ERP Solutions

2000 - QS – 9000 and ISO -14001Certification

2003 - TS – 16949Certification

2005 - AAR Certification M – 1003 for Cartridge Tapered Roller Bearing

2006 - New Manufacturing Facility at IMT Manesar (Haryana)

 Departments at NEI Ltd, Jaipur

 Personnel Division
 Taper Division
 Research & Development Division
 Machine Building
 Large Diameter Bearing Division
 Railway Division
 Bearing Division
 Ball Department
 Ring Rolling Division
 Quality Assurance
 Metallurgy Division
 Sales Department
 Budget Department
 Accounts Department
 ERP/EDP
 SISTER CONCERN

 Hindustan Motors ltd.

• Car plant (lancer), Chennai

• Power Product Division, Hosur

• Power Unit Plant (ISUZU engines) India

• Automobile Division, Uttarpare

 GMMCO ltd, Chennai

 Hukumchand Jute and Industries ltd, Amlai

 Orient Fans, Kolkata

 Orient Paper Mills, Amlai

 Orient Paper and Industries ltd, Kolkata

 Orient Cement, Devapur (A.P.)

 Hyderabad Industries Limited, Hyderabad

 Birlasoft, Noida
 Overseas Companies

 Panafrican Paper Mills (EA) Nairobi

 Nigeria Engg. Works (NEW) Nigeria

 Rivers Vegetable Oil Company ltd, Nigeria

Plants Area
 Collaborations

 BRENCO Incorporated, USA

Since 1982, for Cartridge Tapered Roller Bearings for Railway wagons and
locomotives

 NTN Corporation, Japan

Since 1985, for Ball Bearings, Cylindrical and Spherical Roller Bearings, Clutch
Release Gen- 1, Gen- 2 Wheel Bearings

Since 1997, for Tapered Roller Bearings

 Izumi Kinzoku Co. ltd, Japan

Since 1996, for re- manufacturing, retrofitting and overhauling of grinding and
super- finishing machines for bearing races.

• NBC Bearings are used by all major auto OE Customers in

India Like:-

BAJAJ AUTO

YAMAHA MOTORS LIMITED

KINETIC ENGINEERING

HERO HONDA MOTORS

ROYAL ENFIELD INDIA

TVS MOTOR INDIA (P) LTD

HMSIL

MAJESTIC AUTO LIMITED

BAJAJ AUTO

FORCE MOTORS

SCOOTERS INDIA LIMITED

MAHINDRA & MAHINDRA LTD.

ATUL AUTO LIMITED

MARUTI UDYOG LIMITED

HINDUSTAN MOTORS

FORCE MOTORS

MAHINDRA & MAHINDRA LTD.

ASHOK LEYLAND

FORCE MOTORS

EICHER MOTORS

HINDUSTAN MOTORS

MAHINDRA & MAHINDRA LTD.

TATA MOTORS LTD

ESCORTS

FORCE MOTORS

MAHINDRA & MAHINDRA LTD.

PUNJAB TRACTORS

TAFE

NEW HOLLAND

VST TILLERS

HMT TRACTORS

SONALIKA
OTHER MAIN CUSTOMER

INDIAN RAILWAY

CROMPTON GREAVES

KIRLOSKAR

GE ELECTRICALS

MICO

TEXMACO
NBC Bearings Exports in following Countries
  USA

 Japan

 Italy

 Sri lanka

 Indonesia

 Bangladesh

 Singapore

 Nepal

 Peru

 Pakistan

 Brazil

Awards
NEI has bagged some of the most prestigious awards in its field in
various categories:-

 Challenge India Support (Engine GP) Award for 2003-04 by Honda

Motorcycles and Scooters India ltd.

 Direct On Line (DOL) Award, 2005 by M/s Hero Honda Motors ltd.

 Customer’s Delight Award, 2006 by Eicher Motors ltd.

 National safety Award from The Government of India

AWARDS
CERTIFICATIONS OF NBC:-
 NEI NETWORK IN INDIA

BRANCH OFFICE HEAD OFFICE

• DELHI JAIPUR

• MUMBAI

• PUNE

• CHENNAI

WORKS REGISTERED OFFICE

• JAIPUR KOLKATA

• MANESAR

• NEWAI
Name : Mr. Rohit Saboo
Designation : President & CEO

Email ID : rsaboo@neibearing.com

Name : Mr. R. K. Saboo

Designation : Sr. Vice President
Division : Finance
Email ID : rksaboo@neibearing.com

Name : Mr. Sanjeev Taparia

Designation : Vice President
Division : Marketing - BB & TRB
Email ID : staparia@neibearing.com

Name : Mr. D. K. Sharma

Designation : Vice President
Division : Personnel
Email ID : dksharma@neibearing.com

Name : Mr. M. L. Sarda

Designation : General Manager
Division : Marketing RB & LDB
Email ID : mlsarda@neibearing.com

Name : Mr. V. K. Duggal

Designation : General Manager
Division : Mfg.- BB Jaipur & Newai
Email ID : vkduggal@neibearing.com

Name : Mr. A. K. Mittal

Designation : Asst. General Manager
Division : R&D & Machine Building
Email ID : akmittal@neibearing.com

Name : Mr. S. K. Jaju

Designation : Divisional Manager
Division : Quality Assurance
Email ID : skjaju@neibearing.com
 Market Dynamics

Original Equipment Manufacturers (OEM) Market

The OEM market for bearing represents the demand arising out of the original vehicle
and industrial manufacturers. The demand for the OEM market directly depends upon
the growth in user industry. OEM market accounts for 60% of total demand of bearing
industry. This market is characterized by requirements of high quality, stringent delivery
norms and ower margins.

OEM’s have been facing price competition in their own markets; continue to exert price
pressure on the local bearing suppliers. The bearing capacity available in the country is
in excess of demand, resulting in price reduction. The OEM bearing market is likely to
witness better days ahead on account of upswing in automobile industry and
manufacturing sector
Replacement Market

The replacement market represents the demand arising on account of replacing the
used and worn-out bearings. The size of replacement market is dependent on
equipment population and frequency of maintenance. Replacement market accounts for
40% of total demand for bearing industry. The margins in this market are relatively
higher placed as compared to OEM market.

The replacement market is highly price sensitive and has higher share of unorganized
players and cheaper imported bearings.

Common Area of Bearings Applications

Largest Application (by volume) - Bearing Type Used

Engineering - Deep Groove

Trains, Machine Tools - Cylindrical

Cars, Various - Spherical

Industrial Vehicles (Trucks,

Construction Vehicles) - Tapered

Engines (Diesel& Petrol), Gearboxes - Needle

 NEI’S MARKET SHARE

HM
T4 NEI
AB 29
%
TIMKE C6 %
N 8 %
%
NR
B9
%

TAT
A9
% FA SKF
15
G 20
% %
EXPORT MARKET SHARE OF INDIAN BEARING INDUSTRIES
2009-10 (VALUE)
 ABC NEI
T IM K E N 0% 14%
12% NRB
2%

FAG
34%
SKF
38%
 NEI SHARE IN DIFFERENT SEGMENTS
IN YEAR 2009-10

• Ball Bearing

Ball Bearing

60
50
40
30 Ball Bearing Percentage
20
10
0
2&3 Cars C.V. MUV Tractor
Wheeler

• Tapper Bearing

Tapper Bearing

45
40
35
30
25 Tapper Bearing
20 Percentage
15
10
5
0
Cars C.V. MUV Tractor
OEMs Relocating Facilities Overseas Affects Domestic Bearings Demand

Most of the original equipment manufacturers in the US are relocating their production
plants to countries where product demand is strong. Further, the new facilities overseas
are sourcing their bearings demand from local companies. As a result, bearing arriving
from these original equipment manufacturers dropped significantly, spurring bearings
producers to aim at new customers.

Single- Source Supply Trend

One of the most significant trends in the bearings industry is the end- user’s move
towards single- source supply. An increasing section of original equipment
manufacturers are shifting towards exclusive suppliers for all their bearings needs. End-
users, especially larger companies, are at an advantage, when placing orders to a
single supplier, as more efficient supply chain management can be achieved.

However, this move involves much more for the bearings supplier. One of the most
significant among these includes the initiation of a general consolidation in the industry.
Suppliers also realized a wide variety of products needed to be offered to satisfy all
customers’ needs, with maximum options to choose from. This led to higher number of
sales/distribution arrangements and alliances. In these arrangements, manufacturers
provide competitor products along with their own to bridge gaps in their own product
portfolio. A significant trend observed in the automotive end-user segment, is the shift
away from manufacturing in house and moving towards outsourcing of sub- assembly to
third parties.

Bearing Aftermarket

Bearings have turned into a vital component for all types of machinery, which makes
their maintenance extremely important. Bearings are products, therefore, their removal
and reinstallation needs extreme care. Incorrect installations are one of the leading
causes of bearing failures.
Automobile Industries

Vehicle Industry

Brazil has a well established and mature automotive industry. All the vehicle
manufacturers are 100% Foreign owned.

Most Brazilian Companies of its components industry went for tie- ups with MNCs.
About 30 large multinational Companies produce 70 % of all components produced in
Brazil for the OEMs.

Total sales of auto parts in Brazil are about US $ 3 billion. There is a tremendous
potential for spare parts business in Brazil for Indian Companies. Preliminary estimates
point out that it will be a market of at least US $ 100 million. Cost production in Brazil is
very high and these are need for cost cutting for survival. The theme of Brazil
companies is to increase production and reduce costs. Many companies are thus
looking to diversify their sourcing from countries like India to reduce their cost.

Total Vehicle Production (2009) is 2,166,238 units (4.5%)

Vehicles Sales

Total domestic sales in 2010 - 143,976 units

Total domestic sales in 2009 - 103,227 units

Automotive Parts – Brazil is one of the top ten automotive manufacturers in the world
by volume, producing over 2.2 million units in 2004. Given the scale of the automotive
production market, most auto part suppliers maintain operations directly in Brazil. The
market reached approximately US $ 17.2 billion in 2005 a 12% growth from the previous
year. Imports in 2005 were expected to reach US $ 5.9 billion.
Bearings Market
Current & Future Analysis

The market for bearings in Germany is estimated at US $ 2.7 billion for 2008 and is
projected to be US $ 2.9 billion in 2009. The market is further projected to reach US $
3.1 billion by 2010, growing at a compounded annual rate of 3.8%, during the period
2001-2010.

Ball Bearing is the largest and the fastest growing segment in the German bearing
market and is estimated at US $ 1.3 billion for 2007. The segment is projected to reach
US $ 1.5 billion by 2010, expanding at a CAGR of 4.1%, during the analysis period
2001-2010.

Market Overview
Germany is a leading producer and exporter of machinery and automobiles and is
characterized by a highly competitive market. The market for rolling bearings includes
three major End-users- automobile industry, mechanical engineering, and electric
industry. Automobile and electric sectors in the region consume bearings heavily.
Manufacture of rolling bearings for these sectors is through series production. This kind
of sales offers low profitability and pricing needs to be reasonable low. The machinery
business reflects a different and better picture, as these manufacturers buy standard
bearings in relatively smaller qualities. This kind of production and sales involves higher
profitability and also offers more stable income.
 Positioning/Pricing

 BRANDED-SKF, NTN,FAG, TIMKEN,

 NEI
 CHINESE MANUFACTURER

OEM Market

1 2 3 4 5 6 7 8 9 10
PRICE

SCALE

CHINESE NEI BRANDED

QUALITY 1 2 3 4 5 6 7 8 9 10

SCALE

CHINESE NEI BRANDED

 REPLACEMENT MARKET

1 2 3 4 5 6 7 8 9 10
PRICE

SCALE

CHINESE NEI BRANDED OE SPARE

1 2 3 4 5 6 7 8 9 10

QUALITY

SCALE

CHINESE NEI BRANDED/OE

SPARE
MARKET SHARE OF DIFFERENT COMPANIES OF FOUR
WHEELERS (CARS).

FOUR WHEELERS (CARS)

Domestic Sales Market Share

Manufacturers ( In Numbers ) (In Percentage)

April April
2010 2009 2010 2009
Ford India Pvt. Ltd 7,509 2,034 4.0617 1.4648

General Motors India Ltd 10,601 4,823 5.7341 3.4734

Hindustan Motors Ltd 3,117 2,055 1.686 1.4799

Honda Cars India Ltd 3,578 3,656 1.9354 2.6329

Hyundai Motor India Ltd 28,501 22,247 15.416 16.022

Fiat India Ltd. 1,800 1,205 0.9736 0.8678

Mahindra & Mahindra Ltd 18,301 18997 9.8991 13.681

Toyota 6,001 3386 3.246 2.4385

Maruti Suzuki India Ltd 80,034 64,857 43.291 46.708

Tata Motors 23,102 13,410 12.496 9.6574

Mercedes-Benz India Pvt. Ltd 321 178 0.1736 0.1282

Total 184,875 138,857 100 100

MARKET SHARE IN 2010

 F ord Ind ia P vt Ltd
M e rce de s-Be nz Ind ia G e ne ra l M o to rs In dia
P vt Ltd 4% Ltd
0% 6%

T a ta M oto rs Hind usta n M oto rs Ltd

13% 2%

Ho nd a Ca rs In dia L td
2%

Hyund a i M otor In dia

L td
16%

Fia t India L td .
1%

M a hin dra & M a h ind ra

L td
M a ru ti S uz uki In dia 10%
L td
T oyo ta
43%
3%
 COMPANIES TO WHOM NBC SUPPLIES BEARING IN FOUR
WHEELERS (CARS)

• HINDUSTAN MOTORS PVT LTD

• MAHINDRA & MAHINDRA LTD

• TATA MOTORS LIMITED

• MARUTI SUZUKI MOTORS

Application of different types of Bearings in Different Types of Models of

Different Types Companies in FOUR WHEELERS (CARS).
MARUTI

WAGON 'R' NEW MODEL

APPLICATION PART NO. BEARING NO. NO. PER VEH.

INPUT SHAFT 12623 M 68K00 1

INPUT SHAFT R.H. 24155 M 68K20 1

INPUT SHAFT L.H. 24165 M 68K20 1

1st GEAR NEEDLE 24381 M 68K00 1

2nd GEAR NEEDLE 24382 M 68K00 1

3rd GEAR NEEDLE 34283 M 68K00 1

4th GEAR NEEDLE 24284 M 755J00 1

5th GEAR NEEDLE 24285 M 68K00 2

COUNTER SHAFT R.H. 24175 M 68K00 1

COUNTER SHAFT L.H. 24185 M 68K00 1

FRONT WHEEL 43440 M 68K00 2

REAR WHEEL 46860 M 68K00 2

DIIFFERNTIAL SIDE 27524 M 75J00 2

FRONT STRUT 41741 M 82K00 2

SX4

APPLICATION PART NO. BEARING NO. NO. PER VEH

INPUT FLY WHEEL 12623-71C01 1

LOWER CAM SHAFT 12738-691GE1 1

CLUTCH MASTER OPERATION 23820 M 79700 1

3RD GEAR NEEDLE 24283 M 86700 1

5TH GEAR NEEDLE 24285 M 86700 2

(25*72*19) 09262 M 25106 1

(30*35*24.8) 09263 M 30030 1

3RD GEAR 24283 M 86700 1

08133 M 63057 1

(37*42*23.8) 09263 M 37005 1

(25*52*19.25) 09265 M 25041 1

(28*52*16) 09265 M 30021 1

ASSY. DIFF. SIDE R H 27521 M 79JA0 1

ASSY. DIFF. SIDE R H 27481-79510 1

ASSY. DIFF. SIDE L H 27524 M 79JA0 1

ASSY. DIFF. SIDE L H 24786 - 68510 1

FRONT WHEEL2 VX I 43440 M 55K10 2

FRONT WHEEL ZX I 4440 M 55K00 2

ZEN ESTILO

APPLICATION PART NO. BEARING NO. NO. PER VEH

INPUT 12623 M 70B00 1

(20*62*16) 09262 M 20100 1

(22*55*15) 09262 M 22031 1

(20*42*15) 09265 M 20005 1

(25*47*17) 09265 M 25022 1

(30*35*24.8) 24381 M 68K00 1

1st GEAR NEEDLE 24381 M 68K00 1

2nd GEAR NEEDLE 24382 M 68K00 2

3rd GEAR NEEDLE 24283 M 68K00 1

4th GEAR NEEDLE 24284 M 68B20 1

5th GEAR NEEDLE0 24285 M 68K00 2

(20*62*16) 09262 M 20101

(22*52*15) 06262 M 22031 1

CONTER SHAFT L.H. 24185 M 68K00 1

DIFFRENTIAL TYPE 1 08113 M 60070 1

DIFFRENTIAL TYPE 2 08113 M 62070 1

DIFFERENTIAL EURO 4 TYPE 2 08113 M 62070 2

(10*14*10) 09263 M 10014 1

FRONT WHEEL 43440 M 79F10 AU1103-2LLX2 2

REAR WHEEL 46860 M 79F10 AU1109-2LL 2

A-STAR

APPLICATION PART NO. BEARING NO. NO. PER VEH

INPUTR SHAFT 12623 M 68K00 1

CLUTCH RELEASE 09269-28004 2

INPUT SHAFT L H 24126-83E00 1

1st GEAR NEEDLE 24381 M 68K00 1

2nd GEAR NEEDLE 24382 M 68K00 1

3rd GEAR NEEDLE 24383 M 68K00 1

4th GEAR NEEDLE 24284 M 60B20 2

5th GEAR NEEDLE 24285 M 68K00 1

(22*52*15) 09262-22031 1

(25*47*17) 09265 M 25022 1

(35*72*17) 08113 M 62070 1

COUNTER SHAFT L H 09265 M 20015 1

FRONT STRUT 41741-72J00 2

FRONT WHEEL 43440 M 68K00 2

REAR WHEEL 46860 M 68K00 2

RITZ

APPLICATION PART NO. BEARING NO. NO. PER VEH

INPUT SHAFT 12623 M 70B00 1

(20*62*16) 09262 M 20101 1

(20*42*15) 09265 M 20015 1

(25*47*17) 09265 M 25022 1

CLUTH (28*58*22) 09269 M 28004

1st GEAR NEEDLE 24381 M 68K00 1

2nd GEAR NEEDLE 24382 M 68K00 1

3rd GEAR NEEDLE 24283 M 68K00 1

4th GEAR NEEDLE 24284 M 68B20 1

5th GEAR NEEDLE 24285 M 68K00 2

(22*52*15) 06262 M 22031 1

3rd GEAR NEEDLE 24283 M 86J00 1

4th GEAR NEEDLE 24284 M 86J00 1

5th GEAR NEEDLE 24285 M 86J00 2

(25*72*19) 096262 M 25106 1

(35*50*28) 09623 M 35039 1

(25*52*190.25) 09263 M 25041 1

(30*55*17) 09265 M 30021 1

(28*52*17) 09262 M 28030 1

DIFFRENTIAL R.H. 27521 M 79JA0 1

DIFFRENTIAL L.H. 27527 M 795A0 1

FRONT STRUT 41742 M 57K00 2

FRONT WHEEL N/ABS 43440 M 83K00 2

FRONT WHEEL W/ABS 43440 M 83K10 2

REAR WHEEL 46860 M 83K00 2

EECO

APPLICATION PART NO. BEARING NO. NO. PER VEH.

SET CONTROL ROD 12180 M 82000 4

INPUT SGHSAFT 12623 M 60A00 1

CLUCH RELEASE 23265 - 81A20 1

INPUT SHAFT NEEDLE 24152 - 85F00 1

(28*66*18) 09260 M 28049 1

(25*62*14) 09262 M 25120 1

(32*65*17) 09262 M 32021 1

(28*33*21.8) 09263 M 27007 1

(30*35*26.8) 09263 M 30031 1

(35*40*21.8) 09263 M 35033 1

(40*45*26.8) 09263 M 4001 1

(28*58*16) 09262 M 28050 1

(28*58*16) 09262 M 28051 1

BEARING 08113 M 63040 1

DIFF. GEAR 09263 M 32013 1

BEVEL PINION FRONT 27270 M 79A10 1

BEVEL PINION GEAR SET 27300 M 78L00 1

(30*72*20.75) 09265 M 30018 1

(41*68*17.5) 09265 M 41001 2

GENERATOR FRONT 31582 M 79F10 1

GENERATOR 31612 M 86520 1

GENERATOR STRUT 41741 M 60B00 2

REAR AXLE 09262 - 35044 1

FORD ENDEAVOUR

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

FRONT WHEEL HUB BEARING UM5133047 2

DIFFRENTIAL SA13271220 1

SA1327350 2

SA0127210 1

AM4M3J4873AA 2

AM4M3J4K127BA 1

AM4M3J4N134BA 1

UH7126175 2

CLUTCH BEARING G56116510C 1

WLA116510 1

FLY WHEEL BEARING F80111303 1

WL5111303 1

GEAR R50617204A 1

88417274 4

R50217204 1

R50117295A 1

R50217283 1

R50117612 1

R50117299 1

R50717306A 1

R50117290A 1

R50617204 1

R50217295 1

OUTPUT SHAFT N05527143 1

9960662093 2
 S5A117202 1

S50317283 2

EHGINE AUTO TRANMISSION U501196G7 1

FORD FIGO

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

FRONT WHEEL 1315620 2

1224299 2

REAR WHEEL 1201568 BTH-1206 2

1137830 2

DRIVE SHAFT 1459756 1

OUTPUT SHAFT 1070482 1

1051859 1

1070470 1

1063385 1

HUB BEARING 1547820 1

MAHINDRA SCORPIO

APPLICATION PART NO. BEARINGNO. NO PER VEH.

FRONT AXLE 0503CA0220N LM501349/LM501310 2

REAR AXLE 0502CA0050N 25590/25520 2

DIFFRENTIAL 0502CA0060N 25590/25523 2

GEAR PLATES

DRIVE SHAFT 703DD4120N 30207 1

COUNTER SHAFT 703DD4130N 30205 2

TATA MANZA, TATA VISTA

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

KNUCKLES 71737613 4

TATA SAFARI

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

REAR WHEEL G265433403108 2

G265433403107 2

G269533403104 2

FRONT WHEEL G270233103106 2

G273135603102 2

FIAT PUNTO, FIAT LINEA

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

KNUCKLES 71737613 4

HYUNDAI

i10

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

HUB BEARING 5172002000 2

CLUTCH 4142102000 1

GEAR OUTPUT SHAFT 4322502500 1

GEAR NEEDLE 4325502500 1

OUTPUT SHAFT REAR 4322002500 1

INPUT SHAFT REAR 4322302500 1

4322202527 1

INPUT SHAFT FRONT 4322202501 1

 4322202507 1

ALTERNATOR FRONT 3733402800 1

3733402560 1

ALTERNATOR REAR 3734202800 1

3734202507 1

i20

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

HUB BEARING 5172002000 2

CLUTCH 4142102000 1

GEAR OUTPUT SHAFT 4322502500 1

GEAR NEEDLE 4325502500 1

OUTPUT SHAFT REAR 4322002500 1

INPUT SHAFT REAR 4322302500 1

4322202527 1

INPUT SHAFT FRONT 4322202501 1

4322202507 1

REGULATOR FRONT 373342B100 1

REGULATOR GEAR 3734202550 1

GETZ

APPLICATION PART NO. BEARINGNO. NO. PER VEH.

HUB BEARING 5172002000 2

CLUTCH (PETROL) 4142122810 1

4142122731 1

CLUTCH (DIESEL) 4142123020 2

NEEDLE ROLLER 4326534060 2

INPUT SHAFT 4325534060 1

NEEDLE ROLLER 4325322640 2

GEAR SHAFT 4322028050 1

4322022630 1

DIFFRENTIAL 3582936050 2

4736339010 2

POWER STEERING 571433A000 1

BRIEF DESCRIPTION OF WORK

• The primary objective of the study is to study the FOUR WHEELERS

segment and their needs.

• To learn about the procedure of meeting demands.

• To study and analyze how supply meets demand, how company know
about their needs and application of bearing in different vehicles.

To identify the scope of bearing in modern Four Wheelers (cars) segments of

different companies in different parts, following work was done by me:-

1. FIELD WORK
2. VISITS TO DIFFERENT COMPANIES
3. COLLECTION OF DATA FROM VARIOUS RESOURCES
4. PREPARATION OF CATALOG OR MANNUAL

RESEARCH METHODOLOGY
During the course of conducting the study, the information was gathered through
the primary and secondary sources. So, EXPLORATORY RESEARCH is the type
of research used to conduct the study.

DATA SOURCE

The research was done as per primary and secondary data.

Data was collected from:-

PRIMARY DATA SECONDARY DATA

• FIELD - WEBSITES

• DIFFERENT COMPANY VISITS - REPORTS

• DEALERS - REFERENCE BOOKS

• AGENTS - STAFF

SUMMARY OF FINDINGS

• Importance of information: timely & accurately

• Responsiveness of the company.

• Accurate & collaborative forecasting

• Shortage of supply against demand

• Data related to scope of bearing in different parts of different vehicles of

various companies in FOUR WHEELERS and also different marketing
aspects of the company.

• Importance of FOUR WHEELERS segment for the company.

CONCLUSION

Production data of other automobile is very important for bearing industry.

Demand data is also very important for bearing industry.

NBC supply 29% of bearing in Indian market, rest other company supply.

India’s first bearing company having maximum sizes.

India’s largest bearing company.

FOUR WHEELERS segment is very important for the company.

SUGGESTIONS

• To collect demand data of automobiles company on time.

• NBC should send their product catalogue to all automobile companies.

• Try to increase their supply in Indian market.

• Try to build new foreign automobile customers.

• Try to make brand awareness in customer’s eyes.

• Try to increase product visibility among general public.

 BIBLIOGRAPHY

• www.oica.net

• www.bearingindustry.com

• www.commerce.nic

• www.cbi.edu

• NEI Literature

• Global Bearing Market

• www.neibearing.com
 Appendices
Questionnaire:-

1. What are the different types of Bearings that the NEI

Manufacture?

2. What types of Bearings does the NEI Exports. Suggest

3. Where NEI Exports Bearings?

4. What are the different types of sizes that NEI have?

5. Who are main customers of NEI in Automobiles sector?

6. How Modes of Entry helps NEI to extend its Business?

7. How Important Is Car’s Segment For A Company?

8. What steps should be taken while entering into the Country?

9. What are the Marketing Strategies of NEI?

10. NEI should focus on which Market?

11. Do you think that Automobile sector is the Major Market of

Bearings for NEI?