MARKETING PLANNING PROCESS

Market Planning Process PARAMJIT SHARMA

 MARKETING PROCESS

•ANALYSING Mktg. Opportunities

•RESEARCHING & Selecting Target Market

•DESIGNING Marketing Strategies

•PLANNING Marketing Programmes

•ORGANINISING, Implementing &

Controlling Market Effort

Market Planning Process PARAMJIT SHARMA

 1 Analyzing Market Opportunities

Marketing Research & Information System (4)

Marketing Environment (5)

Consumer Needs(6)

Business Markets

Competition

Segmentation(9)
Market Planning Process PARAMJIT SHARMA
 2 Developing Marketing Strategies

•POSITIONING STRATEGIES

•NEW PRODUCT DEVELOPMENT

•PRODUCT LIFE CYCLE

•MARKET LEADER OR NICHER

•GLOBAL OPPORTUNITIES & CHALLEGES

Market Planning Process PARAMJIT SHARMA

 3 PLANNING Marketing Programmes

•PRODUCT

•SERVICES

•PRICING

•PLACE

•PROMOTION

Market Planning Process PARAMJIT SHARMA

 4 Managing Market Effort

•Marketing Organization
•Latest Trends
•Organizing Marketing And Sales
•Building Customer-Focused Culture
•Improving Marketing Skills
•Monitoring Marketing

Market Planning Process PARAMJIT SHARMA

 5 Marketing Control

•Annual plan Control

•Profitability Control

•Strategic Control

Market Planning Process PARAMJIT SHARMA

 6 Marketing Plan-contents

•Executive Summary
•Table of Contents
•Current Marketing Situation
•Opportunity & Issue Analysis
•Objectives
•Marketing Strategy
•Action Programs
•Financial Projections
•Implantation Controls

Market Planning Process PARAMJIT SHARMA