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THSWANE UNIVERSITY OF TECHNOLOGY

BUSINESS SCHOOL

NAME: Lubabalo Lokwe-208261258

SUBJECT: Business Strategy

COURSE : Master of Business Administration

LECTURER: Prof. Ian Strydom

DATE: 3 October 2009

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1.2 Porter͛s Five forces Analysis͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙5

1.3 What environmental factors are affecting big pharmaceutical companies?..............................................7

1.4 Which of these is the most important at the present time?.............................................................................8

1.5 Which of the influences you identified are likely to be the main 'drivers for change' in the future of
Pharmaceuticals? Why?........................................................................................................................................9

2.1 Which would you regard as the three most important threats to a big pharmaceutical company and explain
why?..........................................................................................................................................................................................9

2.2 How could you respond to each of those to lessen their impact?...............................................................................9

3. With reference to Exhibits 4.5 and 4.6 answer the following questions:͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.10

3.1 Who do pharmaceutical companies serve?..................................................................................................10

3.2 Describe the internal and external aspects of what they are responsible for͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.........11
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3.3 What would be the practical implications if most Pharmaceuticals ran their business according to each of the
different ethical stances as shown in Exhibit 4.5 ?.......................................................................................................12

3.4 What would be the implications for government, regulators and the medical establishment if most pharmaceutical
companies followed each of these stances͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..12

3.5 How would these actions by Pharmaceuticals, the medical establishment and governments affect citizens, patients
and consumers?..................................................................................................................................................13

4.1 What are the likely implications of the changing business environment on pharmaceutical firms?...............14
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