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PepsiCo, Inc.

Company Profile
The PepsiCo challenge (to keep up with archrival The Coca-Cola Company)
never ends for the world's #2 carbonated soft-drink maker. Its soft
drinks include Pepsi, Mountain Dew, and Mug. Cola is not the
company's only beverage: Pepsi sells Tropicana orange juice brands,
Gatorade sports drink, SoBe tea, and Aquafina water. The company
also owns Frito-Lay, the world's #1 snack maker with offerings such
(Lay's, Ruffles Doritos, Fritos). Its Quaker Foods unit offers breakfast
cereals (Life, Quaker Oats), rice (Rice-A-Roni), and side dishes (Near
East). Pepsi's products are available in some 200 countries. In 2010
the company acquired its two largest bottlers, Pepsi Bottling Group and
Pepsi Americas

A Brief Pepsi History

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is
the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New
Bern, North Carolina.

The information published here is provided by PepsiCo, Inc. and may be accessed
at their site: www.pepsi.com.

The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So
a young pharmacist named Caleb Bradham began experimenting with
combinations of spices, juices, and syrups trying to create a refreshing new drink to
serve his customers. He succeeded beyond all expectations because he invented the
beverage known around the world as Pepsi-Cola.

Caleb Bradham knew that to keep people returning to his pharmacy, he would have
to turn it into a gathering place. He did so by concocting his own special beverage, a
soft drink. His creation, a unique mixture of kola nut extract, vanilla and rareoils,
became so popular his customers named it "Brad's Drink." Caleb decided to
rename it "Pepsi-Cola," and advertised his new soft drink. People responded, and
sales of Pepsi-Cola started to grow, convincing him that he should form a company
to market the new beverage.

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy,
and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup
himself and sold it exclusively through soda fountains. But soon Caleb recognized
that a greater opportunity existed to bottle Pepsi so that people could drink it

The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially
registered with the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup,
using the theme line "Exhilarating, Invigorating, Aids Digestion." He also began
awarding franchises to bottle Pepsi to independent investors, whose number grew
from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15
the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola
franchises in 24 states.

Pepsi-Cola's first bottling line resulted from some less-than-sophisticated

engineering in the back room of Caleb's pharmacy. Building a strong franchise
system was one of Caleb's greatest achievements. Local
Pepsi-Cola bottlers, entrepreneurial in spirit and
dedicated to the product's success, provided a sturdy
foundation. They were the cornerstone of the Pepsi-
Cola enterprise. By 1907, the new company was selling
more than 100,000 gallons of syrup per year.

Growth was phenomenal, and in 1909 Caleb erected a

headquarters so spectacular that the town of New Bern
pictured it on a postcard. Famous racing car driver
Barney Oldfield endorsed Pepsi in newspaper ads as "A bully drink...refreshing,
invigorating, a fine bracer before a race."

The previous year, Pepsi had been one of the first companies in the United States to
switch from horse-drawn transport to motor vehicles, and Caleb's business
expertise captured widespread attention. He was even mentioned as a possible
candidate for Governor. A 1913 editorial in the Greensboro Patriot praised him for
his "keen and energetic business sense."

Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales
with the slogan, "Drink Pepsi-Cola. It will satisfy you." Then cameWorld War I,
and the cost of doing business increased drastically. Sugar prices see sawed between
record highs and disastrous lows, and so did the price of producing Pepsi-Cola.
Caleb was forced into a series of business gambles just to survive, until finally, after
three exhausting years, his luck ran out and he was bankrupted. By 1921, only two
plants remained open. It wasn't until a successful candy manufacturer, Charles G.
Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was
president of Loft Incorporated, a large chain of candy stores and soda fountains
along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an
unsatisfactory business relationship with the Coca-Cola Company, and at the same
time to add an attractive drawing card to Loft's soda fountains. He was right. After
five owners and 15 unprofitable years, Pepsi-Cola was once again a thriving
national brand.
One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually
administered from a Baltimore building apparently owned by Coca-Cola, and
named for its president. Within two years, Pepsi would earn $1 million for its new
owner. With the resurgence came new confidence, a rarity in those days because the
nation was in the early stages of a severe economic decline that came to be known as
the Great Depression.

1898 Caleb Bradham, a New Bern,

North Carolina, pharmacist, renames
"Brad's Drink," a carbonated soft
drink he created to serve his
drugstore's fountain customers. The
new name, Pepsi-Cola, is derived from
two of the principal ingredients, pepsin
and kola nuts. It is first used on August

1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola

1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising

praises his drink as "Exhilarating, invigorating, aids digestion."

1905 A new logo appears, the first change from the original created in 1898.

1906 The logo is redesigned and a new slogan added: "The original pure food
drink." The trademark is registered in Canada.

1907 The Pepsi trademark is registered in Mexico.

1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity
endorser when he appears in newspaper ads describing Pepsi-Cola as "A bully
drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious
and Healthful" appears, and will be used intermittently over the next two decades.

1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you."

1932 The trademark is registered in Argentina.

1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by
its competitors for six ounces.

1938 The trademark is registered in the Soviet Union.

1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as
Much for a Nickel" to increase consumer awareness of Pepsi's value advantage.
1940 Pepsi makes advertising history with the first advertising jingle ever broadcast
nationwide. "Nickel, Nickel" will eventually become a hit record and will be
translated into 55 languages. A new, more modern logo is adopted.

1941 In support of America's war effort, Pepsi changes the color of its bottle crowns
to red, white and blue. A Pepsi canteen in Times Square, New York, operates
throughout the war, enabling more than a million families to record messages for
armed services personnel overseas.

1943 The "Twice as Much" advertising strategy expands to include the theme,
"Bigger Drink, Better Taste."

1949 "Why take less when Pepsi's best?" is added to "Twice as Much" advertising.

1950 "More Bounce to the Ounce" becomes Pepsi's new theme as changing soft
drink economics force Pepsi to raise prices to competitive levels. The logo is again

1953 Americans become more weight conscious, and a new strategy based on
Pepsi's lower caloric content is implemented with "The Light Refreshment"

1954 "The Light Refreshment" evolves to incorporate "Refreshing Without


1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the
kitchen cola," as a consequence of its long-time positioning as a bargain brand,
Pepsi now identifies itself with young, fashionable consumers with the "Be Sociable,
Have a Pepsi" theme. A distinctive "swirl" bottle replaces Pepsi's earlier straight-
sided bottle.

1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon
meet in the soon-to-be-famous "kitchen debate" at an international trade fair. The
meeting, over Pepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable."

1961 Pepsi further refines its target audience, recognizing the increasing
importance of the younger, post-war generation. "Now it's Pepsi, for Those who
think Young" defines youth as a state of mind as much as a chronological age,
maintaining the brand's appeal to all market segments.

1963 In one of the most significant demographic events in commercial history, the
post-war baby boom emerges as a social and marketplace phenomenon. Pepsi
recognizes the change, and positions Pepsi as the brand belonging to the new
generation-The Pepsi Generation. "Come alive! You're in the Pepsi Generation"
makes advertising history. It is the first time a product is identified, not so much by
its attributes, as by its consumers' lifestyles and attitudes.

1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.

1966 Diet Pepsi's first independent campaign, "Girlwatchers," focuses on the
cosmetic benefits of the low-calorie cola. The "Girlwatchers" musical theme
becomes a Top 40 hit. Advertising for another new product, Mountain Dew, a
regional brand acquired in 1964, airs for the first time, built around the instantly
recognizable tag line, "Ya-Hoo, Mountain Dew!"

1967 When research indicates that consumers place a premium on Pepsi's superior
taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes
Pepsi's product superiority. The campaign, while product-oriented, adheres closely
to the energetic, youthful, lifestyle imagery established in the initial Pepsi
Generation campaign.

1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi
Generation advertising strategy. Youth and lifestyle are still the campaign's driving
forces, but with "Live/Give," a new awareness and a reflection of contemporary
events and mood become integral parts of the advertising's texture.

1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People,
Feelin' Free" captures the mood of a nation involved in massive social and political
change. It pictures us the way we are-one people, but many personalities.

1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of

consumers that Pepsi's taste is superior.

1976 "Have a Pepsi Day" is the Pepsi Generation's upbeat reflection of an

improving national mood. "Puppies," a 30-second snapshot of an encounter
between a very small boy and some even smaller dogs, becomes an instant
commercial classic.

1979 With the end of the '70s comes the end of a national malaise. Patriotism has
been restored by an exuberant celebration of the U.S. bicentennial, and Americans
are looking to the future with renewed optimism. "Catch that Pepsi Spirit!" catches
the mood and the Pepsi Generation carries it forward into the '80s.

1982 With all the evidence showing that Pepsi's taste is superior, the only question
remaining is how to add that message to Pepsi Generation advertising. The answer?
"Pepsi's got your Taste for Life!," a triumphant celebration of great times and
great taste.

1983 The soft drink market grows more competitive, but for Pepsi drinkers, the
battle is won. The time is right and so is their soft drink. It's got to be "Pepsi Now!"

1984 A new generation has emerged-in the United States, around the world and in
Pepsi advertising, too. "Pepsi. The Choice of a New Generation" announces the
change, and the most popular entertainer of the time, Michael Jackson, stars in the
first two commercials of the new campaign. The two spots quickly become "the
most eagerly awaited advertising of all time."
1985 Lionel Richie leads a star-studded parade into "New Generation" advertising
followed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe
Montana and Dan Marino are part of it, as are film and television stars Teri Garr
and Billy Crystal. Geraldine Ferraro, the first woman nominated to be vice
president of the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J. Fox
brings a special talent, style and spirit to a series of Pepsi and Diet Pepsi
commercials, including a classic, "Apartment 10G."

1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with a
spectacular 850-square foot electronic display billboard declaring Pepsi to be
"America's Choice."

1988 Michael Jackson returns to "New Generation" advertising to star in a four-

part "episodic" commercial named "Chase." "Chase" airs during the Grammy
Awards program and is immediately hailed by the media as "the most-watched
commercial in advertising history."

1989 "The Choice of a New Generation" theme expands to categorize

Pepsi users as "A Generation Ahead!"

1990 Teen stars Fred Savage and Kirk Cameron join the "New
Generation" campaign, and football legend Joe Montana returns in a
spot challenging other celebrities to taste test their colas against
Pepsi. Music legend Ray Charles stars in a new Diet Pepsi campaign,
"You got the right one baby."

1991 "You got the Right one Baby" is modified to "You got the Right
one Baby, Uh-Huh!" The "Uh-Huh Girls" join Ray Charles as back-
up singers and a campaign soon to become the most popular
advertising in America is on its way. Supermodel Cindy Crawford
stars in an award-winning commercial made to introduce Pepsi's updated logo and
package graphics.

1992 Celebrities join consumers, declaring that they "Gotta Have It." The interim
campaign supplants "Choice of a New Generation" as work proceeds on new Pepsi
advertising for the '90s. Mountain Dew growth continues, supported by the antics of
an outrageous new Dew Crew whose claim to fame is that, except for the unique
great taste of Dew, they've "Been there, Done that, Tried that."

1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar
Shaquille O'Neal is rated as best in U.S.

1994 New advertising introducing Diet Pepsi's freshness dating initiative features
Pepsi CEO Craig Weatherup explaining the relationship between freshness and
superior taste to consumers.

1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes
top honors in the year's national advertising championship.
Our Mission and Vision
At PepsiCo, we believe being a responsible corporate citizen is not only the right
thing to do, but the right thing to do for our business.
Our Mission

Our mission is to be the world's premier consumer products company focused on convenient foods and
beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and integrity.

Our Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -
environment, social, economic - creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmental stewardship, activities to
benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable

Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on
society - delivering what we call Performance with Purpose.

Our approach to superior financial performance is straightforward - drive shareholder value. By addressing
social and environmental issues, we also deliver on our purpose agenda, which consists of human,
environmental, and talent sustainability.

PepsiCo Values & Philosophy

Our Values & Philosophy are a reflection of the socially and environmentally
responsible company we aspire to be. They are the foundation for every
business decision we make.
Our Commitment
We are committed to delivering sustained growth through empowered people acting responsibly and
building trust.

What It Means
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained
growth stimulates innovation, places a value on results, and helps us understand whether today's actions
will contribute to our future. It is about the growth of people and company performance. It prioritizes both
making a difference and getting things done.

Empowered People means we have the freedom to act and think in ways that we feel will get the job done,
while adhering to processes that ensure proper governance and being mindful of company needs beyond
our own.

Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and
corporately accountable for everything we do. We must earn the confidence others place in us as individuals
and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by
walking the talk and following through on our commitment to succeeding together.

Guiding Principles
We uphold our commitment with six guiding principles.

We must always strive to:

1. Care for our customers, our consumers and the world we live in.
We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward
solutions that benefit both our company and our constituents. Our success depends on a thorough
understanding of our customers, consumers and communities. To foster this spirit of generosity,
we go the extra mile to show we care.
2. Sell only products we can be proud of.
The true test of our standards is our own ability to consume and personally endorse the products
we sell. Without reservation. Our confidence helps ensure the quality of our products, from the
moment we purchase ingredients to the moment it reaches the consumer's hand.
3. Speak with truth and candor.
We tell the whole story, not just what's convenient to our individual goals. In addition to being clear,
honest and accurate, we are responsible for ensuring our
communications are understood.
4. Balance short term and long term.
In every decision, we weigh both short-term and long-term risks and
benefits. Maintaining this balance helps sustain our growth and
ensures our ideas and solutions are relevant both now and in the
5. Win with diversity and inclusion.
We embrace people with diverse backgrounds, traits and ways of
thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as
well as the ability to identify new market opportunities.
6. Respect others and succeed together.
Our mutual success depends on mutual respect, inside and outside the company. It requires
people who are capable of working together as part of a team or informal collaboration. While our
company is built on individual excellence, we also recognize the importance and value of teamwork
in turning our goals into accomplishments.

The PepsiCo Family

Meet the four major divisions of the PepsiCo family: PepsiCo Americas
Beverages, PepsiCo Americas Foods, PepsiCo Europe, PepsiCo Middle East
and Africa.
1. PepsiCo Americas Beverages
2. PepsiCo Americas Foods
3. PepsiCo Europe
4. PepsiCo Asia, Middle East & Africa
PepsiCo Americas Beverages
Pepsi was founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated

Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks, juices and
juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced
waters. PepsiCo Americas Beverages (PAB) has well known brands such as Mountain Dew, Diet Pepsi,
Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel,
SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best.

In 1992 PAB formed a partnership with Thomas J. Lipton Co. to sell ready-to-drink tea brands in the United
States. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks.

Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. In 1954 Rossi
pioneered a pasteurization process for orange juice. For the first time, consumers could enjoy the fresh
taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The juice,
Tropicana Pure Premium, became the company's flagship product. PepsiCo acquired Tropicana, including
the Dole juice business, in August 1998.

SoBe became a part of PAB in 2001. SoBe manufactures and markets an innovative line of beverages
including fruit blends, energy drinks, dairy-based drinks, exotic teas and other beverages with herbal
Gatorade thirst quencher sport drinks, was acquired by The Quaker Oats Company in 1983 and became a
part of PepsiCo with the merger in 2001. Gatorade is the world's first isotonic sports drink as is backed by
40 years of science. Created in 1965 by researchers at the University of Florida for the school's football
team, "The Gators," Gatorade is now the world's leading sport's drink.

Pepsi Beverages Company

On February 26th, 2010, PepsiCo completed its mergers with PAS and PBG to strengthen its North
American beverage business. The North American bottling operations of PAS and PBG are now an
operating unit of PepsiCo known as Pepsi Beverages Company. PBC operates in the United States,
Canada and Mexico and encompasses approximately 75 percent of PepsiCo's North American beverage
volume. PBC's diverse portfolio includes some of the world's most widely recognized beverage brands,
including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. PBC also
manufactures and distributes third-party brands in key local markets such as Dr Pepper, Crush, Rock Star
and Muscle Milk. The operating unit is headquartered in Westchester County, New York

Our Brands
PepsiCo is home to hundreds of brands around the globe. Listed here are some
of our most recognized.
1. Pepsi-Cola Brands
2. Frito-Lay Brands
3. Gatorade Brands
4. Tropicana Brands
5. Quaker Brands


• Pepsi
• Pepsi Max
• Pepsi Max Cease Fire
• Pepsi Natural
• Pepsi One
• Pepsi Throwback
• Pepsi Wild Cherry
• Caffeine Free Pepsi
• Diet Pepsi
• Diet Pepsi Wild Cherry
• Caffeine Free Diet Pepsi

Sierra Mist

• Sierra Mist
• Diet Sierra Mist
• Sierra Mist Cranberry Splash
• Diet Sierra Mist Cranberry Splash
• Diet Sierra Mist Ruby Splash


• Slice - Diet Orange

• Slice - Grape
• Slice - Orange
• Slice - Peach
• Slice - Strawberry


• Tropicana Fruit Punch

• Tropicana Lemonade
• Tropicana Light - Lemonade
• Tropicana Light - Orangeade
• Tropicana Orangeade
• Tropicana Pink Lemonade
• Tropicana Strawberry Melon
• Tropicana Twister Soda - Diet Orange
• Tropicana Twister Soda - Grape
• Tropicana Twister Soda - Orange
• Tropicana Twister Soda - Strawberry

Ocean Spray (License)

• Ocean Spray Apple Juice

• Ocean Spray Blueberry Juice Cocktail
• Ocean Spray Cranberry Juice Cocktail
• Ocean Spray Cran-Grape Drink
• Ocean Spray Cran-Pomegranate Juice Drink
• Ocean Spray Orange Juice
• Ocean Spray Pineapple Peach Mango Juice Blend
• Ocean Spray Ruby Red Grapefrui Juice Drink
• Ocean Spray Strawberry Kiwi Juice Drink


• Fiesta Mirinda Mango

• Fiesta Mirinda Pina

Mountain Dew
• Mountain Dew
• Mountain Dew Code Red
• Mountain Dew Distortion
• Mountain Dew Live Wire
• Mountain Dew Throwback
• Mountain Dew Typhoon
• Mountain Dew Voltage
• Mountain Dew White Out
• Caffeine Free Mountain Dew
• Caffeine Free Diet Mountain Dew
• Diet Mountain Dew
• Diet Mountain Dew Code Red

AMP Energy

• AMP Energy
• AMP Energy - Elevate
• AMP Energy - Lightning
• AMP Energy - Lightning Sugar Free
• AMP Energy - Overdrive
• AMP Energy - ReLaunch
• AMP Energy - Sugar Free
• AMP Energy - Traction
• AMP Energy Juice - Mixed Berry
• AMP Energy Juice - Orange
• AMP Energy with Black Tea
• AMP Energy with Green Tea

Mug Root Beer

• Mug Root Beer

• Diet Mug Root Beer
• Mug Cream Soda
• Diet Mug Cream Soda

No Fear

• No Fear
• No Fear Motherload
• Sugar Free No Fear

Seattle's Best Coffee

• Seattle's Best Coffee - Iced Latte
• Seattle's Best Coffee - Iced Mocha
• Seattle's Best Coffee - Iced Vanilla Latte


• Tazo Brambleberry
• Tazo Giant Peach
• Tazo Organic Iced Black
• Tazo Organic Iced Green


• SoBe Adrenaline Rush

• SoBe Sugar Free Adrenaline Rush
• SoBe Energize Citrus Energy
• SoBe Energize Green Tea
• SoBe Energize Mango Melon
• SoBe Energize Power Fruit Punch
• SoBe Lean Fuji Apple Cranberry
• SoBe Lean Honey Green Tea
• SoBe Lean Raspberry Lemonade
• SoBe Lifewater Acai Fruit Punch
• SoBe Lifewater Agave Lemonade
• SoBe Lifewater B-Energy Black Cherry Dragonfruit
• SoBe Lifewater B-Energy Strawberry Apricot
• SoBe Lifewater Black and Blue Berry
• SoBe Lifewater Blackberry Grape
• SoBe Lifewater Cherimoya Punch
• SoBe Lifewater Fuji Apple Pear
• SoBe Lifewater Goji Melon
• SoBe Lifewater Mango Melon
• SoBe Lifewater Orange Tangerine
• SoBe Lifewater Pomegranate Cherry
• SoBe Lifewater Strawberry Dragonfruit
• SoBe Lifewater Strawberry Kiwi
• SoBe Smooth Black and Blue Berry Brew
• SoBe Smooth Orange Cream
• SoBe Smooth Pina Colada
• SoBe Smooth Strawberry Banana
• SoBe Smooth Strawberry Daiquiri
• SoBe Vita-Boom Cranberry Grapefruit
• SoBe Vita-Boom Orange Carrot


• Aquafina
• Aquafina FlavorSplash - Grape
• Aquafina FlavorSplash - Peach Mango
• Aquafina FlavorSplash - Raspberry
• Aquafina FlavorSplash - Strawberry Kiwi
• Aquafina FlavorSplash - Wild Berry
• Aquafina Sparkling - Berry Burst
• Aquafina Sparkling - Citrus Twist

Starbucks (Partnership)

• Frappuccino - Caramel
• Frappuccino - Coffee
• Frappuccino - Dark Chocolate Mocha
• Frappuccino - Light Vanilla
• Frappuccino - Light Mocha
• Frappuccino - Mocha
• Frappuccino - Vanilla
• DoubleShot Coffee Drink
• DoubleShot Light Coffee Drink
• DoubleShot Energy - Cinnamon Dulce
• DoubleShot Energy - Coffee
• DoubleShot Energy - Mocha
• DoubleShot Energy - Vanilla
• DoubleShot Energy - Vanilla Light

Lipton (Partnership)

• Lipton Brisk Lemon Iced Tea

• Lipton Brisk No Calorie Lemon Iced Tea
• Lipton Brisk Raspberry Iced Tea
• Lipton Brisk Sweet Iced Tea
• Lipton Diet Green Tea with Citrus
• Lipton Diet Green Tea with Mixed Berry
• Lipton Diet Iced Tea with Lemon
• Lipton Diet White Tea with Raspberry
• Lipton Green Tea with Citrus
• Lipton Iced Tea Lemonade
• Lipton Iced Tea with Lemon
• Lipton PureLeaf - Diet Lemon
• Lipton PureLeaf - Extra Sweet
• Lipton PureLeaf - Green Tea with Honey
• Lipton PureLeaf - Lemon
• Lipton PureLeaf - Peach
• Lipton PureLeaf - Raspberry
• Lipton PureLeaf - Sweetened
• Lipton PureLeaf - Unsweetened
• Lipton PureLeaf - White Tea with Tangerine
• Lipton PureLeaf-0Cal Naturally Sweet Raspberry
• Lipton PureLeaf-0Cal Naturally Sweetened Lemon
• Lipton Sparkling - Berry
• Lipton Sparkling - Diet Strawberry Kiwi
• Lipton Sparkling - Strawberry Kiwi
• Lipton Sweet Iced Tea
• Lipton White Tea with Raspberry

Outside North America

• Fiesta Mirinda Mango

• Fiesta Mirinda Pina
• Manzanita Sol
• Kas Mas

Our Leadership
PepsiCo is a company full of strong, talented individuals starting with the
company leadership. Get to know the inspiring people helping lead PepsiCo on
its 'Performance with Purpose' journey.


Indra K. Nooyi

Chairman and CEO, PepsiCo


John Compton

CEO, PepsiCo Americas Foods


Massimo d'Amore

CEO, PepsiCo Beverages Americas


Eric Foss

CEO, Pepsi Beverages Company


Zein Abdalla

CEO, PepsiCo Europe

Saad Abdul-Latif

CEO, PepsiCo Asia, Middle East, Africa


A. Salman Amin

Executive Vice President Sales and Marketing, PepsiCo


Mitch Adamek

Senior Vice President and Chief Procurement Officer


Jill Beraud

Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages Americas


Rich Beck

President, North American Functional Beverages

Neil Campbell

President, Tropicana Beverages North America


Albert P. Carey

President and Chief Executive Officer, Frito-Lay North America


Robert Dixon

Senior Vice President and Chief Information Officer


Richard Goodman

Executive Vice President, PepsiCo Global Operations


Tom Greco

Executive Vice President and Chief Commercial Officer, Pepsi Beverages Company

Julie Hamp

Senior Vice President, Chief Communications Officer, PepsiCo


Hugh F. Johnston

Chief Financial Officer, PepsiCo


Mehmood Khan

Senior Vice President and Chief Scientific Officer, PepsiCo


Jaya Kumar

President, Quaker Foods and Snacks


Luis Montoya

President, Latin America Beverages

Tim Minges

Chairman, PepsiCo China


Pedro Padierna

President, Sabritas/CariCam


Ronald C. Parker

Senior Vice President, Chief Global Diversity and Inclusion Officer


Jose Luis Prado

President, Gamesa/Quaker


Vivek Sankaran

Senior Vice President for Corporate Strategy and Development, PepsiCo

Larry D. Thompson

Senior Vice President, Government Affairs, General Counsel and Secretary, PepsiCo


Cynthia M. Trudell

Senior Vice President, Human Resources and Chief Personnel Officer


Olivier Weber

President, South America Foods

Board of Directors and Committees

PepsiCo's business strategy and affairs are overseen by our Board of Directors,
which is comprised of one executive director and eleven independent outside
directors. Only independent outside directors make up our three standing Board
Committees, 1) Nominating and Corporate Governance, 2) Audit, and 3)


Shona L. Brown

Senior Vice President, Business Operations, Google Inc.


Ian M. Cook
President and Chief Executive Officer, Colgate-Palmolive Company


Dina Dublon

Consultant, Former Executive Vice President and Chief Financial Officer, JP Morgan Chase & Co.


Victor J. Dzau, M.D.

Chancellor for Health Affairs, Duke University and President & CEO, Duke University Health Systems


Ray L. Hunt

Chairman & Chief Executive Officer, Hunt Oil Company and Chairman, Chief Executive Officer & President,
Hunt Consolidated, Inc.


Alberto Ibargüen

President & Chief Executive Officer, John S. and James L. Knight Foundation

Arthur C. Martinez

Former Chairman of the Board, President & Chief Executive Officer, Sears, Roebuck and Co.


Indra K. Nooyi

Chairman and Chief Executive Officer, PepsiCo


Sharon Percy Rockefeller

President & Chief Executive Officer, WETA Public Stations


James J. Schiro

Former Chief Executive Officer, Zurich Financial Services


Lloyd Trotter

Managing Partner, GenNx360 Capital Partners


Daniel Vasella

Chairman of the Board, Novartis AG

1. Nominating and Corporate Governance Committee Members

Ray L. Hunt, Chair

Shona L. Brown
Victor J. Dzau, MD
Arthur C. Martinez
Sharon Percy Rockefeller
Daniel Vasella

2. Audit Committee

Dina Dublon, Chair

Ian M. Cook
Alberto Ibargüen
James J. Schiro
Lloyd G. Trotter

3. Compensation Committee

Arthur C. Martinez, Chair

Shona L. Brown
Victor J. Dzau, MD
Ray L. Hunt
Sharon Percy Rockefeller
Daniel Vasella
Political Contributions
PepsiCo's Political Contributions Policy

PepsiCo's Board of Directors has approved the following policy. Together with other policies and
procedures, including our Code of Conduct, it guides our approach to political contributions. By following the
policy and the accompanying procedures, by adhering to the letter and the spirit of all applicable laws and
regulations, and by exercising sound judgment regarding our involvement in the political process, we affirm
and strengthen our commitment to PepsiCo's values.


It is essential in a democratic society that citizens participate in their government. The health of our society
depends on all of us being well informed and responsibly engaged in the political process.

The PepsiCo Concerned Citizens Fund (CCF) receives voluntary employee contributions to make political
campaign contributions to U.S. federal and state political parties, committees and candidates. The CCF and
the company's corporate contributions provide an important opportunity for PepsiCo, and its employees, to
participate in the democratic process.

We believe that providing financial support to responsible pro-business candidates is an important means
by which we help improve the business climate, our quality of life and the society in which we live, enabling
us to succeed as a company committed to integrity, innovation and value.

The following criteria will be used in connection with all contributions:

• The candidate's or entity's commitment to improving the business climate;

• The candidate's or entity's position or voting record on issues of direct concern to PepsiCo;
• The location of PepsiCo facilities or employees within the candidate's district or state;
• The candidate's position on key committees where legislation of importance to PepsiCo is
considered or the candidate's demonstrated leadership - or potential for leadership - within the U.S.
Congress or a State Legislature;
• The candidate's need for campaign financial assistance.
The public policy issues we face as a company and our engagement in the public policy process, including
contributions as part of the political process, are discussed with and reviewed by the Nominating and
Corporate Governance Committee of the company's Board of Directors.

Details on PepsiCo's political contributions will be posted on its website on an annual basis. This will occur
in conjunction with the release of PepsiCo's Corporate Citizenship Report each year.

All contributions and support of U.S. or state political parties, committees or candidates from the CCF or
corporate funds must be made in accordance with applicable campaign finance and disclosure laws.

Coercion of any employee to contribute to the CCF or to make any political contribution of any kind is

Our employees have the right to be engaged in the political process in their individual capacity as they see
fit, and make political contributions of their own time and money to the candidates or parties of their choice.
Of course, those efforts must not in any way suggest PepsiCo's support.
Management and supervisory employees who are citizens of the United States may voluntarily contribute to
the CCF.

PepsiCo employees must obtain approval of the Corporate Vice President Public Policy & Government
Affairs before making political contributions of corporate funds.

All contributions must be reviewed by the corporate law department to ensure legal compliance.

All payments from the CCF to support U.S. or state political parties, committees or candidates must be
approved by the CCF Executive Committee.

Contact the Board of Directors/Audit Committee

Please choose one of the options listed below to report concerns about PepsiCo's accounting, internal
accounting controls or auditing matters (or other concerns regarding our integrity) to the Audit committee.

Shareholders and other interested parties can communicate with the Board of Directors, a committee of the
Board, the Presiding Director, the independent directors as a group or any individual member of the board
using the following methods:

Call the PepsiCo Board:

(866) 626-0633

Write the PepsiCo Board:

PepsiCo Board of Directors
PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577

Registered Agent
PepsiCo's registered agent is CT Corporation. CT Corporation can be reached via telephone at 800-624-
0909 or via email at info@ctadvantage.com.

Our Worldwide Code of Conduct

PepsiCo is committed to "Performance with Purpose". Simply put, this means doing business the right way:
operating responsibly with integrity and with high ethical standards.

Our Worldwide Code of Conduct embodies those principles. It is PepsiCo's statement of how we expect our
employees to do business. The Code of Conduct provides guidance for dealing with other employees,
customers, suppliers, our shareholders, the public and our competitors in an ethical and appropriate

The Code of Conduct, by its very nature, cannot describe every possible situation that our employees may
experience. What it does provide is the foundation for the Purpose behind our Performance.

Our Worldwide Code of Conduct is available is 34 languages.

Use the form below to download PepsiCo's Worldwide Code of Conduct:

Principal Business Units

PepsiCo Americas Foods
700 Anderson Hill Road
Purchase, NY, 10577
(914) 253-2000

• Frito-Lay North America

• Quaker Foods North America
• Latin America Food and Snacks
o Sabritas in Mexico
o Gamesa in Mexico
PepsiCo Americas Beverages
700 Anderson Hill Road
Purchase, NY, 10577
(914) 253-2000

• PepsiCo Beverages Americas

• Pepsi Beverages Company
PepsiCo Europe
Rue du Rhône 50
1204 Geneva, Switzerland
(914) 253-2000

PepsiCo Asia, Middle East and Africa

700 Anderson Hill Road
Purchase, N.Y. 10577
(914) 253-2000

Pepsi - Yeh Hai Youngistan Meri Jaan

Brand History
Pepsi is a hundred year old brand loved by over 200 million people worldwide. The largest single selling
soft drink brand in India is the ubiquitous'socialiser'at every occasion.

• Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single
largest selling soft drink brand in India is actually a formula concocted a century ago in a far away
• 1886, United States of America. Caleb Bradman, the man with a plan, got on to formulate a
blockbuster digestive drink and decided to call it Brad’s drink. It was this doctor’s potion that was to
become Pepsi Cola in 1898, and eventually, Pepsi in 1903.
• Pepsi has always played on the front foot and since its inception has come out with revolutionary
concepts like Diet, 2L bottles, recyclable plastic cola bottles and the enviable My Can.
Brand Advantage
• Pepsi has become a friend to the youth and has led many youth cultures. Youngsters over the
generations have grown up with Pepsi and share an emotional connect with it, unlike any other cola
brand. Be it parties, hangouts, or just another day at home, a day is never complete without the fizz of
• Pepsi, Cricket and Bollywood have been joined at the hip since the beginning. Shah Rukh Khan,
Sachin Tendulkar, Saif Ali Khan, Amitabh Bachchan, Kareena Kapoor, Priyanka Chopra, Virender
Sehwag, M. S. Dhoni, John Abraham, Ranbir Kapoor and Deepika Padukone are a few celebrities who
will go any length for a chilled Pepsi.
• The Pepsi My Can is undoubtedly the most popular cola pack of all times. It is not just a pack but a
style statement for today’s youth.

From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the beverage. For its manufacturer, see PepsiCo. For the singer, see
Pepsi Demacque.
This article's introduction section may not adequately summarize its contents.
To comply with Wikipedia's lead section guidelines, please consider expanding
the lead to provide an accessible overview of the article's key points. (November

Type Cola
Manufacturer PepsiCo.
Country of origin United States
1907 (as Nick's Drink)
Introduced June 16, 1903 (as Pepsi-Cola)
1961 (as Pepsi)
Dr Pepper
Related products 7 Up
Irn Bru
Cola Turka
Big Cola
Website http://pepsi.com/

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was
first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North
Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi
variants produced over the years since 1898.

• 1 Origins
• 2 Pepsi-Cola trademark
• 3 Rise
• 4 Niche marketing
• 5 Marketing
o 5.1 Rivalry with Coca-Cola
o 5.2 Slogans
o 5.3 Pepsiman
• 6 Variants
• 7 Ingredients
• 8 See also
• 9 References
• 10 Further reading

• 11 External links

[edit] Origins

The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern
exhibition in the Historical Museum of Bern.

It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb
Bradham, who made it at his pharmacy where the drink was sold. It was later named
Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.
Bradham sought to create a fountain drink that was delicious and would aid in
digestion and boost energy.[2]

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented
warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was
sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race
pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A
bully drink...refreshing, invigorating, a fine bracer before a race".[3] The advertising
theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi
received its first logo redesign since the original design of 1905. In 1929, the logo was
changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered
bankruptcy - in large part due to financial losses incurred by speculating on wildly
fluctuating sugar prices as a result of World War I. Assets were sold and Roy C.
Megargel bought the Pepsi trademark.[4] Eight years later, the company went bankrupt
again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft
was a candy manufacturer with retail stores that contained soda fountains. He sought to
replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on
syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was
offered the opportunity to purchase the Pepsi-Cola company and it declined on each

[edit] Pepsi-Cola trademark

The original stylized Pepsi-Cola logo

The second stylized Pepsi-Colalogo

The original trademark application for Pepsi-Cola was filed on September 23, 1902 with
registration approved on June 16, 1903. In the application's statement, Caleb Bradham
describes the trademark as an, "arbitrary hyphenated word "PEPSI-COLA," and indicated
that the mark was in continuous use for his business since August 1, 1901. The Pepsi-
Cola's description is a flavoring-syrup for soda water. The trademark expired on April
15, 1994.

A second Pepsi-Cola trademark is on record with the USPTO. The application date
submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905 with
the successful registration date of April 15, 1906, over three years after the original date.
Curiously, in this application, Caleb Bradham states that the trademark had been
continuously used in his business "and those from whom title is derived since February
15, 1896." While Pepsi-Cola was filed in the same category of personal and legal and
social services in both applications, in the 1905 application the description submitted to
the USPTO was for a tonic beverage. The federal status for the 1905 trademark is
registered and renewed and is owned by Pepsico, Inc. of Purchase, New York.
[edit] Rise

During the Great Depression, Pepsi gained popularity following the introduction in 1936
of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was
slashed to five cents, sales increased substantially. With a radio advertising campaign
featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as
much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the
jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely
referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a
nickel), instead of the 12 ounces Pepsi sold at the same price.[6] Coming at a time of
economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938,
Pepsi-Cola's profits doubled.[7]

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he
had initially used Loft's finances and facilities to establish the new Pepsi success, the
near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A
long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme
Court and ultimately ending in a loss for Guth.

[edit] Niche marketing

1940s advertisement specifically targeting African Americans

Nickolas Dias was named the new President of Pepsi-Cola and guided the company
through the 1940s. Mack, who supported progressive causes, noticed that the company's
strategy of using advertising for a general audience either ignored African Americans or
used ethnic stereotypes in portraying blacks. He realized African Americans were an
untapped niche market and that Pepsi stood to gain market share by targeting its
advertising directly towards them.[8] To this end, he hired Hennan Smith, an advertising
executive "from the Negro newspaper field"[9] to lead an all-black sales team, which had
to be cut due to the onset of World War II. In 1947, Mack resumed his efforts, hiring
Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying
black Americans in a positive light, such as one with a smiling mother holding a six pack
of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)
reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled
twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche
and photographer Gordon Parks.

Boyd also led a sales team composed entirely of blacks around the country to promote
Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the
U.S.; Boyd's team faced a great deal of discrimination as a result,[9] from insults by Pepsi
co-workers to threats by the Ku Klux Klan.[10] On the other hand, they were able to use
racism as a selling point, attacking Coke's reluctance to hire blacks and support by the
chairman of Coke for segregationist Governor of Georgia Herman Talmadge.[8] As a
result, Pepsi's market share as compared to Coke's shot up dramatically. After the sales
team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.[8]

This focus on the market for black people caused some consternation within the company
and among its affiliates. They did not want to seem focused on black customers for fear
white customers would be pushed away.[8] In a meeting at the Waldorf-Astoria Hotel,
Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying, "We
don't want it to become known as a nigger drink."[11] After Mack left the company in
1950, support for the black sales team faded and it was cut.

[edit] Marketing

Pepsi logo (1973-87). In 1987, the font was modified slightly to a more rounded version
which was used until 1991. This logo was used for Pepsi Throwback in 2010.
Pepsi logo (2003-2008). Pepsi Wild Cherry and Pepsi ONE continued to use this design
through March 2010. It was outside of the U.S. until 2010.

Photo of a Pepsi can.

Pepsi bottle in Mexico. This logo was still in use in Mexico and most countries through
early 2010. This Pepsi logo was last used in Canada in May 2009.

From the 1930s through the late '50s, "Pepsi-Cola Hits The Spot" was the most
commonly used slogan in the days of old radio, classic motion pictures, and later
television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in
many different forms with different lyrics.

With the rise of television, Pepsi utilized the services of a young, up-and-coming actress
named Polly Bergen to promote products, often times lending her singing talents to the
classic "...Hits The Spot" jingle. Some of these Bergen spots can be seen on

Through the intervening decades, there have been many different Pepsi theme songs sung
on television by a variety of artists, from Joanie Summers to The Jacksons to Britney
Spears. Scroll down to Slogans for a list of the campaigns Pepsi has used over the past
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up
a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the
majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo
took great advantage of the campaign with television commercials reporting the results to
the public.[12]

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson,
Denise Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By
2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that
"helped redefine promotion marketing."[13]

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time,
included more than thirty different backgrounds on each can, introducing a new
background every three weeks.[14] One of their background designs includes a string of
repetitive numbers 73774. This is a numerical expression from a telephone keypad of the
word "Pepsi."

In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo
and a minimalist label design. The redesign was comparable to Coca-Cola's earlier
simplification of their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed
up with Google/YouTube to produce the first daily entertainment show on Youtube,
Poptub. This daily show deals with pop culture, internet viral videos, and celebrity
gossip. Poptub is updated daily from Pepsi.

In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The
new installment of the campaign asks for team involvement and an advocate to submit
content on behalf of their team for the chance to have the Stanley Cup delivered to the
team's hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American
professional sports leagues: the National Football League, National Hockey League and
Major League Baseball. Pepsi also sponsors Major League Soccer.

Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team
is just one of the teams that the brand sponsors. The team wears the Pepsi logo on the
front of their test and ODI test match clothing.

On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over
three years, bringing the total Pepsi investment in the country to $4 billion.[15]

In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name
being mispronounced by 25% of the population and as a way to connect more with all of
the population.[16]

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding
many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began
using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi
Max. The brand's blue and red globe trademark became a series of "smiles," with the
central white band arcing at different angles depending on the product until 2010. Pepsi
released this logo in U.S. in late 2008, and later it was released in 2009 in Canada (the
first country outside of the United States for Pepsi's new logo), Brazil, Bolivia,
Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa
Rica, Panama, Chile, Dominican Republic, the Philippines and Australia; in the rest of
the world the new logo has been released in 2010, meaning the old logo has been phased
out entirely (most recently, France and Mexico switched to Pepsi's current logo). As of
Present, The UK has started to use the new pepsi logo on cans in an order different from
the US can. In mid-2010, all Pepsi variants, regular, diet, and Pepsi Max, have started
using only the medium-sized "smile" Pepsi Globe.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localised version of the
new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max"
is still in the previous style. Pepsi Wild Cherry finally received the 2008 Pepsi design in
March 2010.

[edit] Rivalry with Coca-Cola

Main article: Cola Wars

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the
market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi
Challenge". These tests suggested that more consumers preferred the taste of Pepsi
(which is believed to have more lemon oil, less orange oil, and uses vanillin rather than
vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the
"Challenge" across the nation. This became known as the "Cola Wars".

In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory
has been advanced that New Coke, as the reformulated drink came to be known, was
invented specifically in response to the Pepsi Challenge. However, a consumer backlash
led to Coca-Cola quickly introducing a modified version of the original formula
(removing the expensive Haitian lime oil and changing the sweetener to corn syrup)[citation
as Coke "Classic".

According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S.
market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent.[17] Coca-
Cola outsells Pepsi in most parts of the U.S., notable exceptions being central
Appalachia, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi outsells
Coca-Cola by a two-to-one margin.[18]

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However,
exceptions include India; Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of
the Pakistan cricket team since the 1990s); the Dominican Republic; Guatemala the
Canadian provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and Prince
Edward Island; and Northern Ontario.[19]
Pepsi had long been the drink of Canadian Francophones and it continues to hold its
dominance by relying on local Québécois celebrities (especially Claude Meunier, of La
Petite Vie fame) to sell its product.[20] PepsiCo use the slogan "here, it's Pepsi" (Ici, c'est
Pepsi) to answer to Coca-cola publicity "Everywhere in the world, it's Coke" (Partout
dans le monde, c'est Coke).

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India
after a new government ordered, The Coca-Cola Company to turn over its secret formula
for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange
Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint
venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC)
and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991
when the use of foreign brands was allowed; PepsiCo bought out its partners and ended
the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of
India's Liberalization policy.[21] In 2005, The Coca-Cola Company and PepsiCo together
held 95% market share of soft-drink sales in India. Coca-Cola India's market share was

In Russia, Pepsi initially had a larger market share than Coke but it was undercut once
the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then
government of the Soviet Union, in which Pepsico was granted exportation and Western
marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing
of Pepsi-Cola.[23] [24] This exchange led to Pepsi-Cola being the first foreign product
sanctioned for sale in the U.S.S.R.[25]

Reminiscent of the way that Coca-Cola became a cultural icon and its global spread
spawned words like "coca colonization", Pepsi-Cola and its relation to the Soviet system
turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a
pun on "perestroika", the reform policy of the Soviet Union under Mikhail Gorbachev.
Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in
Western products in deals there with the old elites. Pepsi, as one of the first American
products in the Soviet Union, became a symbol of that relationship and the Soviet policy.
This was reflected in Russian author Victor Pelevin's book "Generation P".

In 1989, Billy Joel mentions the rivalry between the two companies in the song "We
Didn't Start The Fire". The line "Rock & Roll and Cola Wars" refers to Pepsi and Coke's
usage of various musicians in their advertising campaigns. Coke used Paula Abdul, while
Pepsi used Michael Jackson. They then continued to try to get other musicians to
advertise their beverages.

In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market.
As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly
captured a significant market share that might otherwise have required years to achieve.
By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with
13 percent.[27]

Pepsi did not sell soft drinks in Israel until 1992. Many Israelis and some American
Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab
boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that. It
said economic rather than political reasons kept it out of Israel.[28]

[edit] Slogans

Old Pepsi tin (late '80s).

Old logo still in use in Pepsi Tins made in Pakistan.

A large advertisement made to resemble a Pepsi cup at Nickelodeon Universe in the Mall
of America.

• 1939–1950: "Twice as Much for a Nickel"

• 1950: "More Bounce to the Ounce"
• 1950–1957: "Any Weather is Pepsi Weather"
• 1957–1958: "Say Pepsi, Please"
• 1958–1961: "Be Sociable, Have a Pepsi"
• 1961-1963: "Now It's Pepsi for Those Who Think Young" (jingle sung by Joanie
• 1963–1967: "Come Alive, You're in the Pepsi Generation" (jingle sung by Joanie
• 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On".
• 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
• 1975–1977: "Have a Pepsi Day"
• 1977–1980: "Join the Pepsi People (Feeling Free)"
• 1980–1981: "Catch That Pepsi Spirit" [David Lucas, composer]
• 1981–1983: "Pepsi's got your taste for life"
• 1983: "It's cheaper than Coke!"
• 1983–1984: "Pepsi Now! Take the Challenge!"
• 1984–1991: "Pepsi. The Choice of a New Generation" (commercial with Michael
Jackson and The Jacksons, featuring Pepsi version of Billie Jean)
• 1984-1988: "Diet Pepsi. The Choice of a New Generation"
• 1988-1989: "Diet Pepsi. The Taste That's Generations Ahead"
• 1989-1990: "Diet Pepsi. The Right One"
• 1989-1992: "Diet Pepsi. The Taste That Beats Diet Coke"
• 1986–1987: "We've Got The Taste" (commercial with Tina Turner)
• 1987–1990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi
version of Bad)
• 1990–1991: "You got the right one Baby UH HUH" (sung by Ray Charles for
Diet Pepsi)
• 1990–1991: "Yehi hai right choice Baby UH HUH" (Hindi - meaning "This is the
right choice Baby UH HUH") (India)
• 1991–1992: "Gotta Have It"/"Chill Out"
• 1992–1993: "Be Young, Have Fun, Drink Pepsi"
• 1993–1994: "Right Now" Van Halen song for the Crystal Pepsi advertisement.
• 1994–1995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz)
• 1995: "Nothing Else is a Pepsi"
• 1995–1996: "Drink Pepsi. Get Stuff." Pepsi Stuff campaign
• 1996–1997: "Pepsi:There's nothing official about it" (During the Wills World
Cup (cricket) held in India/Pakistan/Sri Lanka)
• 1997–1998: "Generation Next" - with the Spice Girls.
• 1998–1999: "It's the cola" (100th anniversary commercial)
• 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola"
(commercial with Britney Spears/commercial with Mary J. Blige)
• 1999-2006: "Yeh dil maange more" (Hindi - meaning "This heart asks for more")
• 2003: "It's the Cola"/"Dare for More" (Pepsi Commercial)
• 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young"
Commercial featuring Mary J. Blige
• 2007–2008: "More Happy"/"Taste the once that's forever young" (Michael
• 2008-present: pepsi ye pyaas heh bari (urdu)meaning: it killed my thirst
• 2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake)
• 2008: "Рepsi is #1" Тv commercial (Luke Rosin)
• 2008-present: "Something For Everyone"
• 2009-present: "Refresh Everything"/"Every Generation Refreshes the World"
• 2009–present: "Yeh hai youngistaan meri jaan" (Hindi - meaning "This is our
young country my baby") (India)
• 2009–present: "My Pepsi My Way"(India)
• 2009–present: "Refresca tu Mundo" (Spanish - meaning "Refresh your world")
(Spanish Spoken countries in Latin America)
• 2010-present: "Every Pepsi Refreshes The World"
• 2010–present "Pepsi. Sarap Magbago." (Philippines)
• 2010–present "Youngistan ka wow." (India)

[edit] Pepsiman

Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch. The design
of the Pepsiman character is attributed to Canadian comic book artist Travis Charest,
created sometime around the mid 1990s. Pepsiman took on three different outfits, each
one representing the current style of the Pepsi can in distribution. Twelve commercials
were created featuring the character. His role in the advertisements is to appear with
Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the
right time with the product. After delivering the beverage, sometimes Pepsiman would
encounter a difficult and action oriented situation which would result in injury.
In 1996, Sega-AM2 released the Sega Saturn version of their arcade fighting game
Fighting Vipers. In this game Pepsiman was included as a special character, with his
specialty listed as being the ability to "quench one's thirst". He does not appear in any
other version or sequel. In 1999, KID developed a video game for the PlayStation
entitled Pepsiman. As Pepsiman, the player runs, skateboards, rolls, and stumbles
through various areas, avoiding dangers and collecting cans of Pepsi all while trying to
reach a thirsty person as in the commercials.

[edit] Variants
Main article: List of Pepsi variations

[edit] Ingredients

Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar,
phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 fl ounces)
has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams
of protein, 38 mg of caffeine and 150 calories.[29][30] The caffeine-free Pepsi-Cola contains
the same ingredients but without the caffeine.

The original Pepsi-Cola recipe was available from documents filed with the court at the
time that the Pepsi-Cola Company went bankrupt in 1929. The original formula
contained neither cola nor caffeine.

[edit] See also

• Pepsi spokespersons
• Pepsi Max Big One (Roller coaster)
• Pepsi Orange Streak (Roller coaster)
• Pepsi Python (Roller coaster)
• Pepsi Billion Dollar Sweepstakes
• Mountain Dew

[edit] References

1. ^ Soda Museum - The History of Pepsi Cola

2. ^ The History of the Birthplace of Pepsi-Cola
3. ^ "Pepsi - FAQs". PepsiCo. http://www.pepsiusa.com/faqs.php?
section=highlights. Retrieved 12 October 2009. "1909: Automobile racing
pioneer Barney Oldfield becomes the first celebrity to endorse Pepsi when he
appears in newspaper ads describing Pepsi: "A bully drink…refreshing,
invigorating, a fine bracer before a race." The theme "Delicious and Healthful"
appears and will be used intermittently over the next two decades."
4. ^ "The History of Pepsi-Cola", sodamuseum.bigstep.com paragraph 8
5. ^ Mark Pendergrast (2000). For God, Country and Coca-Cola. Basic Books.
pp. 192–193. ISBN 0-465-05468-4.
6. ^ 1939 Radio Commercial (Twice as Much for a Nickel)
7. ^ Jones, Eleanor & Ritzmann, Florian. "Coca-Cola at Home". Retrieved June 17,
8. ^ a b c d Martin, Douglas (May 6, 2007). "Edward F. Boyd Dies at 92; Marketed
Pepsi to Blacks.". The New York Times.
_r=1&ref=obituaries&oref=slogin. Retrieved 2007-05-05.
9. ^ a b Archer, Michelle (January 22, 2007). "Pepsi's challenge in 1940s: Color
barrier". USA Today.
10. ^ a b Stewart, Jocelyn Y (May 5, 2007). "Edward Boyd, 92; Pepsi ad man broke
color barriers". Los Angeles Times. http://www.latimes.com/news/obituaries/la-
me-boyd5may05,0,7240282,full.story?coll=la-news-obituaries. Retrieved 2007-
11. ^ Tavis, Smiley (February 27, 2007). "Edward Boyd" (interview). PBS.
Retrieved 2007-05-04.
12. ^ SODAmuseum.com "The History of Pepsi-Cola", sodamuseum.bigstep.com,
paragraph 31
13. ^ PepsiCo - Company - Honors (2002), Promo Magazine, 2002.
14. ^ Pepsi Can Gallery
15. ^ Business2Press.com "Pepsi Announces $1B Russian Investment"
16. ^ Vescovi, Valentina (July 15, 2009). "In Argentina, Pepsi Becomes 'Pecsi'".
AdAge.com. http://adage.com/globalnews/article?article_id=137946.
17. ^ "Special Issue: Top-10 CSD Results for 2008", Beverage Digest, March 30,
2009 (PDF)
18. ^ [1]
19. ^ Vive la difference , Strategy Magazine, October 2004
20. ^ "The Pepsi 'Meunier' Campaign" (PDF). Canadian Advertising Success Stories
(Cassies) Case Library.
http://www.cassies.ca/caselibrary/winners/PepsiMeunier.pdf. Retrieved 2007-08-
21. ^ "India: Soft Drinks, Hard Cases", The Water Dossier, March 14, 2005
22. ^ "Fizzical Facts: Coke claims 60% mkt share in India", Times News Network,
August 5, 2005
23. ^ Robert Laing (2006-03-28). "Pepsi's comeback, Part II". Mail & Guardian
online. http://www.mg.co.za/articlePage.aspx?
articleid=267835&area=/insight/insight__economy__business/. Retrieved 2007-
24. ^ Free-Essays.us - Coke Vs. Pepsi
25. ^ "PepsiCo Company History (1972)". PepsiCo, Inc.
http://www.pepsico.com/PEP_Company/History/index.cfm#. Retrieved 2007-07-
26. ^ The word first appeared in an exhibit in the Harvard University Law School
Library in December 1990 to February 1991, then in several articles and books by
anthropologist David Lempert, who coined the phrase. Most notable is the third
book inside the two volume set, "Pepsi-stroika" in Daily Life in a Crumbling
Empire: The Absorption of Russia into the World Economy, Columbia University
Press/ Eastern European Monographs, 1996.
27. ^ "Coke Versus Pepsi, Santa Versus Moroz", The Moscow Times, December 30,
28. ^ Israel braces for new conflict: The soda war; Chicago Tribune, May 19, 1992
29. ^ http://www.thedailyplate.com/nutrition-calories/food/pepsi/12-oz-can The
Daily Plate, Pepsi nutrition info
30. ^ http://www.pepsiproductfacts.com/infobyproduct.php Pepsi Product Facts

[edit] Further reading

• Beverage World Magazine, January 1998, "Celebrating a Century of

Refreshment: Pepsi — The First 100 Years"
• Stoddard, Bob. Pepsi-Cola - 100 Years (1997), General Publishing Group, Los
Angeles, CA, USA
• "History & Milestones" (1996), Pepsi packet
• Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House,
Publishers, New York, NY, USA

PepsiCo India

• PepsiCo established its business operations in India in the year 1989

• It is now the 4th largest consumer products company in India
• PepsiCo has invested more than USD 1 billion in India since its establishment
• PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats
• It provides direct and indirect employment to 150,000 people in India
• It has more than 36 bottling plants including 13 Company & 23 Franchise owned ones
• It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal
Know More

Our Corporate Profile

About PepsiCo India
PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage
Company. One of the largest multinational investors in the country, PepsiCo has established a business
which aims to serve the long term dynamic needs of consumers in India.

PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as
nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages
Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and
nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana 100%
fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, non-carbonated
beverage and a new innovation Nimbooz by 7Up. Local brands – Lehar Evervess Soda, Dukes Lemonade
and Mangola add to the diverse range of brands.

PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay
products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks,
Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’
savoury crackers. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack
options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure,
Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its
products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36
bottling plants in India, of which 13 are company owned and 23 are franchisee owned. In addition to this,
PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its
sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision
every day is visible in its contribution to the country, consumers and farmers.

Establishment Investment Employment

PepsiCo established it's business PepsiCo India and its partners have PepsiCo India provides direct and
operations in India in 1989 and has invested more than USD1 billion indirect employment to 150,000
grown to become one of the since the company was established people including suppliers and
country’s leading food and in the country. distributors.
beverage companies. One of the
largest multinational investors in
the country, PepsiCo has
established a business which aims
to serve the long term dynamic
needs of consumers in India.
PepsiCo Boilerplate
PepsiCo is one of the world’s largest food and beverage companies, with revenues of nearly $60 billion.
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different
product lines that each generates more than $1 billion in annual retail sales. Our main business - Frito-Lay,
Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and
drinks that bring joy to our consumers in more than 200 countries.

PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with
Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun
nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture,
PepsiCo balances strong financial returns with giving back to our communities worldwide. For more
information, please visit www.pepsico.com.

Brand Facts
PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver
enjoyment, nutrition, convenience as well as affordability

PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Nimbooz, Mirinda
and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages
such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice
based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda,
Dukes Lemonade and Mangola add to the diverse range of brands.


PepsiCo’s food division, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products
are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps
and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal,
Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers.
Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to
significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their

Corporate Social Responsibility - India

Performance With Purpose articulates PepsiCo India’s belief that its businesses are intrinsically connected
to the community and world that surrounds it. Performance with Purpose is about delivering more than
financial performance, it’s about saying committed to continuously giving back to the community and helping
enrich society.

PepsiCo India continues to build on its strong foundation of achievements on the Purpose or CSR agenda
and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and
where it can have the most impact.

Replenishing water
PepsiCo India continues to replenish water and has achieved Positive Water
Balance in 2009, which means we were able to give back more water than we consumed, through our
various initiatives of recharging, replenishing and reusing water. Read More

Replenishing Water
Conserving the world's most precious asset: Water
PepsiCo India has pioneered several major initiatives to Replenish water in communities. Our goal is to
conserve, replenish and thus offset the water used in our manufacturing process through community water
recharge projects and water conservation projects in agriculture.

2009 was a year of immense joy & pride for PepsiCo India. We were able to give back more water
than we consumed, through our various initiatives of recharging, replenishing & reusing

Waste to Wealth

PepsiCo India continues to convert Waste to Wealth, to make cities cleaner. This
award winning, income generating partnership provides a clean environment to more than 4,00,000 people
in 2009. Read More

PepsiCo Solid Waste Management Programme

PepsiCo India continues to strengthen its Solid Waste Management initiatives in partnership with Exnora, an
environmental NGO. This award winning, income generating partnership provides a clean environment to
more than 450000 people across Pammal, Chennai, Nagapattinam, Tenkasi and Cuddalore in Tamil Nadu,
Sangareddy in Andhra Pradesh and Panipat, Haryana.

• Unique income generating partnership with leading

environmental NGO, Exnora, a pioneer in waste
• Community members enjoy the benefits of a clean
environment and are educated on how to recycle waste,
not just relocate it.

• Households segregate their bio-degradable waste from their recyclable waste. Bio-degradable
waste is then converted into organic manure through the process of vermi-culture.
• Programme recycles 97% of household garbage; this project provides livelihood to more than 500
community members. Bio-degradable waste is converted into high quality organic manure through
• Recyclable waste such as PET and plastics, waste paper and tetra packs are recycled.
• Community awareness programme includes door-to-door campaigns and street plays to motivate
people to segregate organic and inorganic garbage at source to enable recycling.
• Every aspect of programme built around Community and Government participation to help
programme evolve into a self sustaining model.
• The unique PepsiCo-Exnora initiative in Pammal was awarded the environmental Golden Peacock
Award for Innovation in 2006.
• Zero Solid Waste Centre in Pammal was recognized as a model project by UNICEF in 2007.
• PepsiCo- Exnora Waste to Wealth program won the BSE NASSCOM Social and Corporate
Governance Award 2008.
CSR India

PepsiCo Foundation Projects in India

• Water.org
• Save the Children
• Safe Water Network
• Columbia Water Center

Read More about PepsiCo Foundation

PepsiCo Foundation Partners
Sustainability Reports
• PepsiCo Sustainability Report
• PepsiCo UK Environmental
Sustainability Report

Health and Nutrition

Know More

Partnership with Farmers

PepsiCo India’s agri-partnerships with farmers help more than 20,000 farmers
across the country earn more. Read More

Healthy Kids

PepsiCo India stays committed to the health and well-being of kids. It will continue to provide children with a
diverse, healthful and fun portfolio while simultaneously encouraging active lifestyles by expanding its Get
Active programme for kids, especially for school going children. Read More

Healthy Kids
PepsiCo's Get Active & a Good Nutrition and Active Lifestyle Program for Children -has seen robust
growth and implementation.

Designed and supported by the Pepsico Health & Wellness team, the programs have been implemented in
schools in collaboration with prominent NGOs & Hriday, Swashrit and the Indian Medical Association.

Get Active programs have a central objective: to raise awareness on the importance of balanced
nutrition and regular physical activity for a healthy lifestyle among school children.
Starting with a Breakfast Makes Me Smart module in 2008 that emphasized the importance of healthy
breakfast to the My Pyramid module launched in April 2009, Get Active school programs promote learning
nutrition through active engagement.

Get Active believes in combining simplicity and enjoyment. The basic principle is simple & to establish the
fundamentals of Calories In = Calories Out.

The programs have yielded great results. A look at the Highlights:

• Get Active reached 250,000 children across 6 metros and 240 schools in 2008 - a significant
150% rise over 100,000 children across 2 metros in 2007
• Partnerships with key NGOs and organizations & Swashrit, Hriday Shan and the Indian Medical
• Participation in School/Institutions' Fests and Events
• Prestigious schools like Modern School, Delhi organized a program to enhance nutrition
awareness and the importance of 'Power Breakfast' among children - a first for the school.
Scottish High School and Rotary Club also organized similar events.
• The Healthy Lifestyle Exhibition gave visibility to 1000 children from Delhi
Get Active reached 300,000 children across 10 cities and 350 schools in 2009

PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and will
launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to
eradicate extreme poverty and hunger by 2015.

CSR India

Sustainability Reports
• PepsiCo Sustainability Report
• PepsiCo UK Environmental
Sustainability Report
Health and Wellness
Know More

• PepsiCo-Exnora waste management programme in Chennai wins Environmental Golden Peacock
Award for Innovation in 2006
• PepsiCo’s Palakkad plant won Golden Peacock National Award for Environment Management in
Company Facts
• PepsiCo established its business operations in India in the year 1989
• PepsiCo has invested more than USD 1 billion in India since its establishment
• PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats

• It provides direct and indirect employment to 150,000 people in India

• It has more than 42 bottling plants in India, of which 13 are company owned & 29 franchisee
• It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal

Media Contacts
Pradeep Wadhwa
Head – Corporate Communications
Pepsi Foods Pvt. Ltd.

Pepsi Foods Private Limited

Mailing Address:

3B, DLF Corporate Park, 'S' Block, Qutab Enclave, Phase-III

Gurgaon - 122002
Haryana, India
Tel: 0124-2880699

For Corporate Communications:

Email: corporate.communications@intl.pepsico.com
Email: pradeep.wadhwa@pepsico.com

For Customer Care:

Email: consumer.feedback@intl.pepsico.com
Call 1800 224 020

Whether you're a seasoned professional or just out of college, PepsiCo offers a wide range of employment
opportunities for anyone looking to add a little more flavor to their career path.

Taste The Success

At PepsiCo, our people are the key to our success. Learn more about our approach to careers and how we're
helping develop, nurture, and retain world-class talent.


Ready to take your career in a new direction?

Discover a variety of resources to help you find job opportunities at PepsiCo India.

Insider Perspectives
Get an inside peek into the personal experiences of a diverse group of employees across a variety of divisions.


We not only find the brightest and most inventive people to work at our companies, we also ensure they enjoy their

College of Leadership

PepsiCo is differentiated from others in it's strong commitment to making leaders of it's employees.

Social Responsibility

A number of programs provide opportunities for PepsiCo employees to give back to their communities in a number
of ways.

Press Release
PepsiCo India accelerates its water program for rural

Constructs 13 check dams & 100 recharge wells in Paithan

• 13 Check Dams and 100 recharge wells recharges over 700

million liters of water
• Water conservation initiative benefits 12,000 rural community
• 2009 Community Water projects recharge 1billion liters of water
and benefits 35,000 people across multiple states
Paithan, November, 14, 2009: PepsiCo India, country's leading food &
beverage company, has constantly reinforced its vision of environment
sustainability to make tomorrow better than today. With sustainability
and community forming the core approach, PepsiCo India today
announced the successful construction of 13 check dams and 100
recharge ponds in Paithan, thus creating a recharge potential of more
than 700 million litres of water.

The project is estimated to directly benefit nearly 12,000 community

members through improved access to water, additional crops, increase
in yield of rainfed crops and the opportunity of a second cultivation cycle
during the Rabi season due to improved availability of water.

Speaking at the occasion, Mr. Sanjeev Chadha, Chairman, PepsiCo

India Region, said, "Given the nature of monsoon in India, the key to
meeting the country's growing demand for water for domestic and
agricultural use is to more effectively harness rainfall - the ultimate
source of all fresh water resources. We at PepsiCo India have initiated
several projects to provide water to villagers who had to earlier walk
upto 2 kms every day to collect water. It is very heartening to note that
this particular project will benefit nearly 12,000 community members
and the villagers will now have an opportunity of a second cultivation
cycle during the Rabi season due to improved availability of

In 2009 community project interventions such as check-dams and

recharge ponds have created recharge potential of 1 billion litres.

Explaining the approach Mr. Chadha, said "Sustainability and

community ownership are at the heart of our approach. We work with
the local panchayat or municipality and engage the community in
planning and executing the project right from inception. One of the key
elements of sustainability is that the local panchayat and community
members – strongly represented by women – assume ownership of the
maintenance of the projects."

Check dams are small barriers built across the direction of water flow on
shallow rivers and streams for the purpose of water harvesting. From
environmental perspective small water harvesting structures such as
check dams are the ideal choice. They help counter some of the
adverse effects of monsoon rains by allowing for more percolation of
water into the soil, thereby helping increase moisture and vegetation
and reducing damage from erosion and flash floods. This step reiterates
PepsiCo's vision of environment sustainability of making tomorrow
better than today.

PepsiCo India has pioneered several sustainable water resources

management projects that positively impact quality and quantity of water
supply in village communities in and around its plants. Community water
projects have been implemented in Palakkad, Neelamangala,
Mamandur, and Sangareddy.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country's
largest selling food and beverage company. The group has built an
expansive beverage, snack food and exports business and to support
the operations are the group's 43 bottling plants in India, of which 15 are
company owned and 28 are franchisee owned. In addition to this,
PepsiCo's Frito Lay snack division has 3 state of the art plants.
PepsiCo's business is based on its sustainability vision of making
tomorrow better than today.

PepsiCo offers the world's largest portfolio of billion-dollar food and

beverage brands, including 18 different product lines that each
generates more than $1 billion in annual retail sales. Our main
businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade –
also make hundreds of other nourishing, tasty foods and drinks that
bring joy to our consumers in over 200 countries. With more than $43
billion in 2008 revenues, PepsiCo employs 258,000 people who are
united by our unique commitment to sustainable growth, called
Performance with Purpose. By dedicating ourselves to offering a broad
array of choices for healthy, convenient and fun nourishment, reducing
our environmental impact, and fostering a diverse and inclusive
workplace culture, PepsiCo balances strong financial returns with giving
back to our communities worldwide. For more information, please visit

For further details please

Mrinall Kanti Dey Divya Bakshi /Raghava Manglik
General Manager - Corporate Genesis Burson-Marsteller
Communications Mob: +91 9811 613864 /
PepsiCo India 9899888643
Mob: +91 9818449509 Emai: Divya.bakshi@bm.com /
Email: Raghava.Manglik@bm.com
We, at PepsiCo India know that success takes the work of talented and dedicated people like you, who are
committed to making an impact every day.

Career with PepsiCo India organization is intended to be an accumulation of challenging experiences over
the course of many years – with each experience contributing to the growth of the individual and

Taste The Success

• 1
• 2
• 3
• 4
PepsiCo is an organization that offers a plethora of experiences to anyone who is ready to take up the
challenge. It is also a place, however, that helps choose these experiences in a meaningful way so as to
make the most out of the time spent on each assignment. These experiences when supported by a powerful
Work Life Balance Policy, make the overall journey both consequential as well as pleasurable.

The opportunities galore, the organization being the largest foods and beverages company in the world, and
employees from PepsiCo India who wish to shape their careers with critical experiences from foreign
countries, find themselves in key roles there.On the other hand, many renowned industry leaders vouch for
PepsiCo as the training ground for honing general management skills and leadership ability.

Click here to see what some of our people have to say about life and the Taste of Success @ PepsiCo.

Awards & Recognition

• PepsiCo India has been recognized by ILO in their Annual Report as a model partner for the
HIV/AIDS program
• Recognized with a Asia region HR Star Award in 2006

PepsiCo India believes in:

There are several unique initiatives that PepsiCo has undertaken that place it a cut above the others.
The list is long as almost every quarter new initiatives are launched in this direction, but just to introduce you
to a few…

In Learning and Development

Learn Smart - Journey from Training to Learning

• To make the employees “In charge of their own learning and development”
• Creating a “Pull” for People to walk their learning paths rather than ‘pushing’ them
• Budget/ Credit Limit available to each employee ( As per his/her Band)


15 e-courses have been combined to create a comprehensive e-learning capsule for the
employees; Courses have been chosen from different functions to create an e-university

Get Abstract

Keeping with our commitment to provide learning opportunities to all we took membership of
‘GetAbstract'. It summarizes most popular & well known books throughout the world into brief book


Employees have been given the choice to spend their Learning and Development budget to pursue
a hobby of their choice since it’s important to ensure that employee experiences all round
development – both on the personal as well as professional front.

Grooming The Leader

The endeavour has been to move to empower and allow employees to make choices, be it with regard to
their training or career development. This has been done primarily by ‘Empowering’ the employees to create
their learning plan leveraging individual budgets that are given to them specifically for this purpose. These
budgets can be used through a personal debit card on an online system called the Learn Smart. The focus
of learning has been shifted from ‘push’ to ‘pull’ as the employee takes primary ownership for his learning
and self development and Company provides the tools and resources.

A number of innovative processes and tools have been provided to facilitate the employees in their
development journey.

Career Growth Model

To make sure that our people get the competitive edge, we aim to match great talent with important

And because we can’t possibly select everyone for every fabulous opportunity, we choose
carefully. Who we choose for a particular role depends on five factors:

• Proven Results
• Leadership Capability
• Functional Excellence
• Knowing the Business Cold and
• Critical Experiences
These factors together coupled with the right opportunities make way for a great and fast tracked
career at PepsiCo.

College Of Leadership
PepsiCo is a College of Leadership that provides growth through differentiated experiences and a robust
leadership development model to nurture next generation leaders.

We are the Number One People Company; not only in the way we develop and nurture talent but also in the
way we embed people processes deeply into our business system.

Partnership With Farmers

Partnership With Farmers

Partnership With Farmers

Pepsi Logo
Pepsi-Cola is one of the most famous soft drinks consumed worldwide.
Manufactured and marketed by PepsiCo, it was first developed and
produced in the early 1890’s by Caleb Bradham, a pharmacist in New
Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham
renamed his drink into “Pepsi-Cola”.

On June 16, 1903, the title Pepsi-Cola was trademarked and had since
remained unchanged. But one aspect of Pepsi-Cola that witnessed many
transformations over the years is the Pepsi logo. The Pepsi logo is one of the most famous
and well-recognized logos in the world.

In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product.
When his business got established and people started enjoying his drink, Bradham decided to
modify the Pepsi logo into a more customized version of the previous logo script. Thus, in
1905, a modified script logo was introduced, followed by a second change in Pepsi logo in
1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.

During the 1933’s sugar crisis, Loft, Inc. bought Pepsi-Cola. As part of their marketing
strategy, Pepsi-Cola doubled the quantity of its drink from six-ounce package size to twelve-
ounces for 10 cents. Thus, the slogan “Refreshing & Healthful” was added to the Pepsi logo,
which was printed on the bottle. When the price for the twelve-ounce bottle dropped to 5
cents, Pepsi-Cola excluded that tagline from the Pepsi logo.

In 1940, Walter Mack, the CEO of Pepsi-Cola, adopted the idea of 12-oz. embossed bottle
with “Pepsi-Cola” baked into the glass. He further developed the idea of introducing the new
bottle design with crown, labeled with the Pepsi logo. In 1941, the Pepsi bottle crown colors
were changed to red, white and blue, along with the Pepsi logo, to commemorate the war
efforts of the country.

By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink,
Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks
encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface

In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo
design with an italic capital typeface. Later at the company’s 100 years celebration in 1998,
Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global
recognition. The new Pepsi logo consists of a three-dimensional globe against an ice blue
background, with the inclusion of the previously designed Pepsi typeface. It has been the
official Pepsi logo of PepsiCo, till date.

Over the past century, the Pepsi logo has been evolved into remarkable designs with
significant modifications. All in all, Pepsi logo is an exemplary piece of creativity and
innovation. No doubt, it is one of the most recognized logos, ever.

More Pepsi jobs? Company considers expanding its customer-service

operations here
Aug, 14, 2010 04:31 AM - Winston-Salem Journal (NC)
Aug. 14--Pepsi Beverages Co. could add another 200 to 400 jobs at its Winston-Salem customer-
service call center, local officials said yesterday.

The officials, who spoke on the condition that their names not be used, said that Pepsi Beverages
could receive economic incentives of about $500,000 from both Winston-Salem and the state of
North Carolina.

Half of the money would come from the state; the other half would come from the city of Winston-
Salem and Forsyth County. Most of the local share would be paid by the city. The county could
contribute about $65,000.

"We are considering plans to further expand our customer-service operations in Winston-Salem,"
said Jeff Dahncke, a spokesman for PepsiCo. "We look at our customer-service operations regularly
to assess their efficiencies and effectiveness."

Dahncke said that the company has added 100 jobs in Winston-Salem already this year.

Pepsi Beverages currently employs about 870 people in Winston-Salem. The new jobs would
augment the existing customer-service jobs, which cater to vendors and retailers, not consumers.

Local officials, though, say that the expansion in Winston-Salem is far from a done deal. Winston-
Salem, they say, is in competition with Fargo, N.D.; Plano, Texas; and St. Louis for the jobs.

Local officials said they are worried that if the company chooses to expand elsewhere, it could mean
jobs lost here.

PepsiCo already operates call centers in Fargo, which served as a Pepsi Americas center, and Plano,
where Pepsi mostly runs former Frito Lay operations.

Pepsi Beverages Co. is a subsidiary of PepsiCo Inc. It had operated as Pepsi Bottling Group Inc.
until it was bought, along with Pepsi Americas Inc., by PepsiCo in February.

Pepsi is based in Purchase, N.Y., and also has major hubs in Chicago and Plano. But Pepsi has ties
to Winston-Salem, too. Steve Reinemund, the former chief executive and chairman of PepsiCo Inc.,
is dean of the Wake Forest University Schools of Business.

Tony Plath, a finance professor at UNC Charlotte, said that although Plano is a key hub for PepsiCo,
having an established, efficient call center in Winston-Salem could work in Winston-Salem's favor.

"Plano is the real competition, and in the Plano-vs.-Winston-Salem competition, it's going to come
down to -- what else -- government incentives," Plath said. "Texas is in a much stronger position to
give away the farm to PepsiCo than North Carolina, so let's hope the local connections trump more
government money on this one."

If PepsiCo chooses to expand in Winston-Salem, the company would spend about $10 million
upgrading the building on Reynolds Boulevard to fit its needs, according to the officials. The
building, at 1100 Reynolds Blvd., encompasses more than 520,000 square feet and is owned by
Wake Forest University.

Other tenants at the building, including BB&T Corp., would move to other office spaces around the
city. Aon Corp., a risk-management and insurance company, also has offices in the Reynolds
Boulevard building. Aon said it is not aware of any request to move local operations elsewhere in
the city.
The Winston-Salem City Council will likely discuss the potential incentives during a closed session
on Monday, officials said.

Once offered, state law requires that economic-incentive packages be made public; the details
could come before a public council committee next month.

The new jobs would not be connected to Pepsi Bottling Ventures, which distributes Pepsi products in
the Triad.

Pepsi Beverages and the legacy Pepsi Bottling Group have been operating locally since 1993.


pepsi map

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Type Public (NYSE: PEP)

Non-alcoholic beverage
Founded New Bern N.C, U.S. (1890)
Caleb Bradham, Donald M. Kendall and
Herman W. Lay
Headquarters Purchase, New York, U.S.
Area served Worldwide
Key people Indra Nooyi
(Chairperson and CEO)

Diet Pepsi
Mountain Dew
AMP Energy
Sierra Mist
Starbucks Frappuccino
Lipton Iced Tea
Tropicana Products
Products Copella
Naked Juice
Propel Fitness Water
Quaker Oats Company
Rold Gold
Revenue ▲ US$44.3 billion
▲ US$7.3 billion
Net income ▲ US$6.24 billion
Total assets ▲ US$39.8 Billion (FY 2009)[2]
Total equity ▲ US$16.8 Billion (FY 2009)[2]
Employees 203,000 (2010)
Divisions PepsiCo Americas (PepsiCo Ameri Food,
PepsiCo Americas Beverages), PepsiCo
Website PepsiCo.com


PepsiCo also has formed partnerships with several brands it does not own, in order to
distribute these or market them with its own brands.

• Frappuccino
• Starbucks DoubleShot
• Starbucks Iced Coffee
• Mandarin (license)
• D&G (license)
• Lipton Brisk
• Lipton Original Iced Tea
• Lipton Iced Tea
• Ben & Jerry's Milkshakes
• Dole juices & juice drinks (license)
• Sunny Delight (produced by PepsiCo for Sunny Delight Beverages)

Pepsi Foods Pvt Ltd

Industry :Food - Processing - Others
Incorporation Year 1989
Chairman -
Managing Director
Company Secretary -
Auditor BSR & Co
Village Channd PO Bhavani Garh,
Registered Office Patiala Sangrur Road,
Sangrur, 148026, Punjab
Telephone -
Fax -
E-mail jaya.nagpal@intl.pepsico.com
Website -
Face Value (Rs) 10
BSE Code -
BSE Group -
NSE Code -
Bloomberg -
Reuters -
ISIN Demat -
Market Lot -
Listing Not Available
Financial Year End 3
Book Closure Month
AGM Month Sep
Registrar's Name & Address

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