1.

0 ORGANISATIONAL STRUCTURE

1.1 Company Business Overview

Caelygirl (M) Sdn. Bhd. established its business in 1986 from its early
beginning as a direct selling company selling ladies undergarments. In 1988 Classita (M)
Sdn. Bhd. was formed as a subsidiary of caelygirl that specialize in manufacturing high
quality lingerie with distinctive design, excellent craftsmanship, innovative and modern
styling. The company manufacture wide range of lingerie consists of brassiere, panties,
control briefs, garters, foundation garments, corsets, bustier, bodysuits, shape wear, camisoles
and nighties. Today the company has become one of the leading lingerie companies in
Malaysia dealing with domestic and international market since. In 2003 The Caely Group has
successfully obtained its listing status on the Second Board of Kuala Lumpur Stock
Exchange.

Based in Teluk Intan Perak, the company operated its business under 77,000
square feet, production complex with more than 1000 local and foreign workforce. The
production complex has the capacity to produce 2,500,000 pieces of lingerie in a month. It’s
also equipped with modern facilities such as Computer Added Design System (CAD),
computerized sewing machine and in house product development facility. These modern
facilities not only boots the production efficiency and productivity but it is also provide the
company with a competitive edge constantly designed and manufactured product meet
customer requirement. Most of the company lingerie was produce for world major brand
owners, department stores, trading houses and importer.

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 1.2 Company Organization Chart

CAELYGIRL (M) SDN. BHD.

BOARD OF DIRECTORS

EXECUTIVE DIRECTOR

GENERAL DIRECTOR

MANAGEMENT ADMINISTRATION ACCOUNT OPERATION CREATIVE MARKETING

INFORMATION SERVICES
SYSTEM

SALES & TRANSPORT STORE HUMAN MERCHANDISING

TRAINING RESOUCE & MARKETING

Caelygirl Board of Directors

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 1.3 Financial Statements

Year over year, Caely Holdings Bhd has been able to grow revenues from RM
88.5 million to RM 104.9 million. Most impressively, the company has been able to reduce
the percentage of sales devoted to cost of goods sold from 86.45% to 84.39%. This was a
driver that led to an improvement in the bottom line from a loss of RM 2.5 Million to a
smaller loss which is less than RM 200,000.
As of: Dec 31 Dec 31 Dec 31 Dec 31
2004 2005 2006 2007
'000 '000 '000 '000
*All figure in RM Restated Restated
Revenues 101.4 109.5 88.5 104.9
TOTAL REVENUES 101.4 109.5 88.5 104.9
Cost of Goods Sold 76.7 88.4 76.5 88.5
GROSS PROFIT 24.7 21.1 12.0 16.4
Selling General & Admin Expenses, Total 16.9 17.5 15.5 16.5
Other Operating Expenses -1.6 -0.8 -0.9 -1.9
OTHER OPERATING EXPENSES, TOTAL 15.3 16.7 14.6 14.6
OPERATING INCOME 9.5 4.4 -2.6 1.7
Interest Expense -0.4 -0.6 -0.2 -0.5
NET INTEREST EXPENSE -0.4 -0.6 -0.2 -0.5
Income (Loss) on Equity Investments -- -- -- -0.1
Other Non-Operating Income (Expenses) -0.1 -0.6 -0.6 -0.7
EBT, EXCLUDING UNUSUAL ITEMS 8.9 3.2 -3.4 0.5
EBT, INCLUDING UNUSUAL ITEMS 8.9 3.2 -3.4 0.5
Income Tax Expense 1.9 0.0 -0.9 0.7
Earnings from Continuing Operations 7.0 3.3 -2.5 -0.2
NET INCOME 7.0 3.3 -2.5 -0.2
NET INCOME TO COMMON INCLUDING EXTRA ITEMS 7.0 3.3 -2.5 -0.2
NET INCOME TO COMMON EXCLUDING EXTRA ITEMS 7.0 3.3 -2.5 -0.2

(Source: Caelygirl (M) Sdn. Bhd)

2.0 INDUSTRIAL FUNCTIONAL AREA

Throughout the first month of my industrial training, I have experience

real industrial working condition which developed and improved my functional and soft
skills in several aspects.

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2.1. Functional Skill

2.1.1 Computer Skills

Undergone training at Caelgirl (M) SDN. BHD give me opportunity to used quite a
few of new software. Among them is Lotus SmartSuite Wordpro and Lotus 123. I also
introduced to the company Integrated Production Tracking System call Dejawint. The
system quite complicated, it allows order tracking, monitoring staff performance,
production productivity and progress. I also learned using the company internal
network to share or transfer information and data. My typing speeds also have been
improved.

2.1.2 Project Management

For now I only involve or assigned on a few minor project. Among them is Standard
Time Management Study (STMS), Operations Description Documentation and
Manufacturing Flowchart. The STMS were the most challenging task and its take
more than a week to finish. From this project I have learned how to organize, plan
project and control it.

2.1.3 Process Evaluation Analyses

Working under production complex condition, I have able to study the production
process flow. I also learned about the production planning involving time, capacity,
materials flow and production line layout.

2.1.4 Quantitative/ Analytical Abilities.

Some of the task need me to analyze the outcome and conducted some calculation.
Example of the task that I conducted is STMS. I have to calculate the timing using
formula given by the company and translate the result in meaningful report. Beside
that I also involved in conducting Production Section Electrical, Area, and Spare Part

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 Monthly Consumption Report.

2.1.5 Adaptable Problem Solving

Most of the time, when I face problem in my task or work I will try to solve by my
self first. However if I can’t solve the problem I will ask my mentor or others staff to
help my find solution or solve the problem. Throughout the training period most of
the problem arises were technical such as computer and software problem. Others
problem include communication problem with foreign operators, workers
incorporation and lack of information to perform given task. To handle the
communication problem with foreign operators I always try to communicate with
them using simple word and try to include some hand instruction. If t he worker still
can’t understand I will ask help from other worker to be translator.

2.1.6 Decision Making Ability

During the training I have being given opportunities to make some decision that
related to my task. Although it’s just a minor decision, however it gives me
motivation to perform the entire task successfully. During my three days training at
Quality Assurance Department have given the chance to performed quality checking
in one of the production line and conduct the report by myself

2.2 Soft Skill

2.2.1 Interpersonal Skills/ Presence

The training has improved my ability in interacting with others people such as peers
and superior. It is fun to deal with this people, especially when they were willing to

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help and explain to me about thing that I didn’t understand. Most of the company
operators is foreign workers and this allowed me to learn the differences between
culture and its relative influence on their perception and behavior.

2.2.2 Teamwork’s Skill

Most of the time during the training, I worked with Miss. Saidah. She guided me in
every task I conducted. Some of the task we perform it together. I was able to
contribute my ideas and insights in our works.

2.2.3 Communication Skill

During the training, I able to improved my communication skill especially my English
languages skill both spoken and written. This is because English is the most used
language in the company for every day communication and report paperwork’s.

2.2.4 Self Management

Getting to know what its like to work in the real industry have tough me how to
conduct myself properly in a business environment. I am able to improve my time
management, more punctual in work and meeting report deadline. I also leaned how
to wear appropriate attire to work and manage my appearance well.

2.1.5 Leadership awareness

Although I don’t have opportunities to lead any project or working group throughout
the training, however I am able to gain some useful leadership insight by observing
how some of the company superiors lead their subordinate. From my observation
most of the company superiors applied autocracy, coherent and straight style of
leadership.

2.2.6 Human Dimension of Management

Working under labor intensive production complex, enable me to experience and
learned how the company organized and managed their workers especially the
production operators. From the experience I found that they were some different
between managing local workers compare to foreign workers, from several aspect
such as work motivation, social interaction, working attitude, monitoring and

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 communication.

3.0 EVALUATION OF OUTCOME

3.1 Overall Evaluation

I judge my three month spent at Caelygirl as being one of the most interesting,
productive and instructive experience in my life. Although as a student that majoring in

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marketing, I expect to involve more on marketing related work or task, however much of my
training time were focusing more on operation and production aspect. However this didn’t
effect my excitement and focus on the ongoing training period. On the contrary I am happy to
have been able to take this valuables opportunity to explore and experience new dimension of
work in manufacturing industry which I never experience before. During my placement I had
the practical work experience under professional supervision. Ms. Saidah my mentor treated
me as his real assistant. I was capable to contribute my ideas and insights in her works. At the
same time, she provided me with productive and stimulating learning environment. I try to
apply what I have learned in the lecture class at USM to actual work setting. My English
language skills both spoken and written also were developed. I also able to get a better
understanding about the production process in a factory especially related to garments
manufacturing. From the task and project given by my supervisor and mentor, I able to
understand manufacturing related aspect such as production flow, material flow, production
layout, quality assurance and much more. This training has exposed me to the invaluable
experience that I can't gain from the lecture hall or classroom. Furthermore, the industrial
training is not only the knowledge outside the classroom but it also opens my world view
wider.

4.0 SWOT ANALYSIS

4.1 Swot Analysis

The Swot Analysis is conducted based on the direct an indirect experience that I have
undergone during the three month of my industrial training at Papergirl (M) Sdn. Bhd.
Among the main criteria studied is the ability of the training to meet the program objective,

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the training atmosphere and environment, training task, its process and interaction involved
throughout the whole training period.

Strengths
■ Real Industry Working Environment
The training enables me to experience the real industry workplace
environment and working process under the company integrated business
complex. From the direct involvement I am now able to familiarize and
have the clear idea about the real working world that will enter after my
graduation.

■ Gain New Knowledge and Experience

Throughout the training period I have able to gain a lot of new knowledge and
valuable experiences which related to factory management, production
process of garments, quality control, industrial software, material control,
machine function and others related aspect of manufacturing industry.

■ Improve Communication and Social Interaction Skills

Most of the training task involved interaction and need me to communicate
with superior, others coworkers and operators which also include foreign
operators. The enforcement of English language in the working environment
have improve my English both my spoken and written.

Weaknesses
■ Not Related To Major
I am majoring in marketing, however almost all my training or task were in
production and maintenance field. I don’t have the chance to involve in task
that related to the company marketing and sales. Most of my work is only
focusing on the company internal side but very less on the company external

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 side.

■ Unstructured Training Program

Although my overall training is considered good, however the training
conducted by the company is not well structured and coordinated. Orders or
task given to me were mostly depending on my supervisor decision. Some
time I am overload with task and at some point I don't have any work to do
for the whole day.

■ Lack of Facility
During my training, my working table is not equipped with computer. To
complete most of my work and task given I have to used computer located at
Human Resource Department, this sometimes disturb my work because
sometime I have to change place if the computer used by other people.

Opportunities
■ Future Career in Garments Industry
Undergoing training at one of the biggest lingerie’s manufacturer and exporter
in the country, have expose me with every aspect of the growing industry.
These valuable experiences have built my interest to maybe build my future
career in garments industry. I maybe cant used this experience to seek job in
other company in the same industry.

Threats
■ Conflict With Coworkers
During the training period I always try to be nice to everyone around me.
However sometime how we behave, interact or communicate may not be liked
or misunderstood by some people. This misunderstanding can create conflict
and affect our training quality. Sometime the conflict are not cause by us, but

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 were trapped between the already exist conflict among the company workers.
To face with this situation I always try to be neutral without defending or be a
part of any side.

■ Exploitation
For some employer practical trainee mean cheap labor. This irresponsible
employer with wrong intension will try to exploit the practical student to
perform works that they don't have to do or related to their training. Beside
employer, coworker also some time may exploit or bullies the trainee to do
their work. However I am glade that my supervisor and coworkers have
treated me with kind and respect.

4.2 Recommendation

I recommend the company to create more structured training program. I understand

that the person responsible to supervise the practical student is already busy with their work
burden. However I believe that they can spend small portion of their time to plan more
comprehensive, structured and organized training for the practical student. The supervisor in

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charge should list and arrange the training task which will be performed by the trainee. A
training schedule also should be made in order to optimize the training period. In arranging
and assigning the training task, the supervisor also should try to fill the training period with
task that significant in developing the trainee knowledge, skills and experience for its future
career.
In overall I am quite satisfied with the School of Management effort in making the
program perform smooth and successfully. However there were some part that has to be
improve, such as the school information and preference channel related to the industrial
training program, which now not quite satisfying. For example I am having some difficulty to
get my supervisor name because the school website which the name list posted cannot be
excess. I also having problem getting confirmation from the school whether they have receive
my interim report.

5.0 CONCLUSION

In conclusion, there ware many thing that I have experience and learned
during the three month of my Industrial Training at Caelygirl (M) Sdn. Bhd. The whole
training period was very interesting, instructive and challenging. Through this training I was
able to gain new insights and more comprehensive understanding about the real industry

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working condition and practice. The three month placement also has provided me the
opportunities to develop and improve my soft and functional skills. All of this valuable
experience and knowledge that I have gained were not only acquired through the direct
involvement in task given but also through other aspect of the training such as work
observation, interaction with colleagues, superior, and others third party related to the
company. From what I have undergone, I am hundred percent agree that the industrial
training program have achieve its entire primary objective. It’s also the best ways to prepare
student in facing the real working life. As a result of the program now I am more confident to
enter the employment world and build my future career.

6.0 REFERENCES

1. Industrial Training Manual 2007/2008. School of Management USM.

2. Caelygirl Company Profile
3. Caely Holding Bhd. Financial Statements 2007

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4. www.caelygirl.com.my
5. www.classita.com.my
6. www.businessweek.com

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