Monday November 1, 2010

Your Local Executive RANCHO SANTA FE, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,995,000 ±+
Asking Price Per Square Foot $ 532 ±+
The median list price in RANCHO SANTA FE, CA 92067 this week is Average Days on Market (DOM) 233 ==
$2,995,000.
Percent of Properties with Price Decrease 29 %
Percent Relisted (reset DOM) 11 %
Inventory has been tightening and days-on-market increasing
recently. The Market Action Index has been basically flat, not Percent Flip (price increased) 12 %
providing strong indication for market conditions. Median House Size (sq ft) 6162
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 5.0
Median Number of Bathrooms 5.5

Supply and Demand Market Action Index Strong Buyer's 11.8 ±+

The market has shown some evidence of slowing recently. Both ±+ No change == Strong upward trend ≠≠ Strong downward trend
prices and inventory levels are relatively unchanged in recent weeks.
Watch the Market Action Index for changes as it can be a leading = Slight upward trend ≠ Slight downward trend
indicator for price changes.

Price
Market Action Index We continue to see prices in this zip code bouncing around this
plateau. Look for a persistent up-shift in the Market Action Index
before we see prices move from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 6,685,000 9688 acres 6.0 7.0 10 65 0 0 294 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 3,750,000 7200 acres 5.0 5.5 14 65 0 2 222 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 2,524,500 5488 acres 5.0 5.0 22 66 2 1 215 Lower-middle 25% of properties

1.0 - 2.5
Bottom/Fourth $ 1,622,500 3282 acres 4.0 3.5 26 66 3 4 202 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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