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November 8, 2010
Strauss Group Ltd., Israel, launches its fresh-cut salads line using Hefestus’
innovative packaging system solution with SLB™ technology (Shelf Life
Booster) to overcome shelf-life challenges.
“Strauss had a fresh-cut salad line that did not match the retailers’ and
consumers’ high expectations for freshness and long shelf life,” explains
Oded Shtemer, Hefestus President & CEO. “Hefestus’ SLB technology
enables them to meet these expectations and maintain their leadership in
the fresh-cut salad products market.”
About Strauss
Strauss Group is the second largest food and beverages company in Israel,
and the sixth coffee company in the world.