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ommunication
mA brand is built by performance not by advertising. Advertising can only make you
aware and possible interested but It·s the trial and fulfillment of created expectations
that count mostµ
-hillip Kotler
áhe same company failed with its vacumizer brand because customer did not find any
functional value in it.
áhe Indian consumers obsession with value is famous.
McDonald·s Indianised itself through a series of campaign which are truly Indian.
Indian consumer like product with global outlook but Indian Heart like Reid &
áaylor.
Saffola: A health care oil