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June, 2010
Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
2. INTRODUCTION TO SMEDA..................................................................... 5
5. PROJECT PROFILE...................................................................................... 6
5.1. OPPORTUNITY RATIONALE .......................................................................... 6
5.2. PROJECT BRIEF ............................................................................................ 7
5.3. PROPOSED CAPACITY................................................................................... 7
5.4. TOTAL PROJECT COST ................................................................................. 7
5.5. PROPOSED BUSINESS LEGAL STATUS .......................................................... 7
5.6. PROPOSED LOCATION .................................................................................. 8
5.7. KEY SUCCESS FACTORS ............................................................................... 8
7. MARKET ANALYSIS.................................................................................. 11
7.1. DOMESTIC MARKET ................................................................................... 11
7.2. TARGET CUSTOMERS ................................................................................. 11
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Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
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Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the said area. All the material
included in this document is based on data/information gathered from various
sources and is based on certain assumptions. Although, due care and diligence has
been taken to compile this document, the contained information may vary due to any
change in any of the concerned factors, and the actual results may differ substantially
from the presented information. SMEDA does not assume any liability for any
financial or other loss resulting from this memorandum in consequence of
undertaking this activity. The prospective user of this memorandum is encouraged to
carry out additional diligence and gather any information he/she feels necessary for
making an informed decision.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
DOCUMENT CONTROL
Revision 3
Prepared by SMEDA-Punjab
PREF-01/June, 2010/Rev 3
Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
1. EXECUTIVE SUMMARY
The proposed Denim Jeans Stitching unit is a project of the Textile Sector,
producing standard five pocket jeans trouser. The unit will cater to the local as well
as export denim market. The jeans produced will be of export, high quality fabric.
Through the use of high-tech equipment and modern techniques the company can
produce jeans of latest trends without compromising on quality. The process flow
includes purchase of raw material, cutting, stitching, washing, finishing, pressing
and packing. Quality control checks will be taken care of through out the process.
Pakistan has become denim hub in the region in less than a decade and is considered
as one of the leading supplier of quality denim fabric to the world's known brands.
Pakistan's denim is second to none. There has been a phenomenal increase in the
production capacity of denim mills in Pakistan and at present numerous denim mills
are in operation. The denim industry is contributing substantially towards exports
creating job opportunities and has invested billions in the denim sector. The denim
industry is not only fully catering to the needs of the local apparel industry but is
also catering to the foreign market and earning valuable foreign exchange for the
country.
This particular stitching unit is proposed to have an installed capacity for producing
1000 denim jeans per day. The unit’s initial capacity utilization is kept at 70%,
which eventually goes up to 90% in the fifth year. A Denim Garment Stitching Unit
with an installed capacity to produce 1,000 pieces per day needs an investment
estimated at Rs. 14.150 million. The project is financed through 50% debt and 50%
equity. Projected IRR, Net Present Value and Payback of this project are 71.11%,
Rs. 165.680 million and 3.71 years respectively. The legal business status of this
project is proposed as ‘Sole Proprietorship’.
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2. INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was
established with the objective to provide fresh impetus to the economy through the
launch of an aggressive SME support program.
Since its inception in October 1998, SMEDA had adopted a sectoral SME
development approach. A few priority sectors were selected on the criterion of SME
presence. In depth research was conducted and comprehensive development plans
were formulated after identification of impediments and retardants. The all-
encompassing sectoral development strategy involved recommending changes in the
regulatory environment by taking into consideration other important aspects
including finance, marketing, technology and human resource development.
SMEDA has so far successfully formulated strategies for sectors including, fruits
and vegetables, marble and granite, gems and jewellery, marine fisheries, leather and
footwear, textiles, surgical instruments, transport and dairy. Whereas the task of
SME development at a broader scale still requires more coverage and enhanced
reach in terms of SMEDA’s areas of operation.
Along with the sectoral focus a broad spectrum of business development services is
also offered to the SMEs by SMEDA. These services include identification of viable
business opportunities for potential SME investors. In order to facilitate these
investors, SMEDA provides business guidance through its help desk services as well
as development of project specific documents. These documents consist of
information required to make well-researched investment decisions. Pre-feasibility
studies and business plan development are some of the services provided to enhance
the capacity of individual SMEs to exploit viable business opportunities in a better
way.
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Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
4.1. Strengths
• There is a “ready made” market for this product.
• Relatively low labour costs
• Ample available work force.
• Well-situated industrial estate with all major facilities available.
4.2. Weaknesses
• The requirement of credit and/or delay of payments from customer side
might cause disturbance in the cash cycles.
• Very small base of available skilled machinists.
• Lack of trained technicians and line / middle management.
• Uncertain investment climate
4.3. Opportunities
• WAPDA/KESC will provide “off peak hour rates” and “bulk rates” for
industrial consumers to lower the electricity cost of manufacturing.
• Manufacturers-cum-exporters are allowed to import samples of each kind or
quality having value up to US$ 100 at zero duty rates.
• Two special export zones focusing on textile sector particularly in dyeing,
processing and finishing sectors will be established at Karachi and in one of
the industrial cities of Punjab.
4.4. Threats
• Skilled operators in the denim garments are quite unorganized. Stitching
expertise is not available at the best possible level. This restricts the industry
to the basic garments and only limits the entry into the manufacturing of high
quality garments.
• Cost of doing business may increase as the energy, raw material prices,
wages and mark up rates may rise.
5. PROJECT PROFILE
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Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
NE 7/1 to NE 14/11. During the past few years, the denim fabric manufacturing
capacity has also been enhanced that has provided the opportunity to industry to
strengthen. The export of denim garments from Pakistan has also been on a rise.
1
yarn count
7
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A comparative picture of the world’s top importers and exporters and their trade
value is given in the figures below.
17%
Turkey
China
43% 11% China, Hong Kong SAR
Colombia
Mexico
11%
Others
8% 10%
2
http://comtrade.un.org
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20%
China
China, Hong Kong SAR
4% 47% Turkey
6% Pakistan
Italy
9% Others
14%
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Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
7. MARKET ANALYSIS
Major concentration of the denim garment stitching industry is in Karachi and
Lahore. Other important hubs are Sialkot, Faisalabad and Gujranwala.
The average production capacity of majority of small and medium sized jeans
manufacturing units is about 1,000 jeans per day. However, large size manufacturers
are producing as much as 30,000 jean trousers per day.
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Pre-Feasibility Study Garments Stitching Unit (Denim Jeans)
recommended that the proposed project should outsource washing. Washing cost per
piece is taken as Rs. 30. The production process flow is given in figure 8-1.
Figure 8-1 Process Flow Chart for Denim Garments Stitching Unit:
Final Inspection/
Packing
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3
Tax rate is fixed through out the project since the income falls in 25% tax deduction slab
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