His' is a legendary

rags to riches journey

during which he
shattered established
business theories and
rewrote new ones
 Business
Personality

KARSANBHAI K.
PATEL
 GENERAL

Dr. Karsanbhai Khodidas Patel was

born in 1945, into a farmer family from
Mehsana, North Gujarat.

He finished his B.Sc. in Chemistry at age

21

He worked as a lab technician, first in the

New Cotton Mills, Ahmedabad, of the
Lalbhai Group and then at the Geology
and Mining Department of the state
 The beginning of Nirma
In 1969, Karsanbhai set up Nirma,
(named after daughter Nirupama) selling
detergent powder as an after-office
business

The one-man company would bicycle

through the neighborhoods’ selling
handmade detergent packets door to
door

At a price of Rs. 3 per kg, (one third the

price of leading detergents), it was an
 NIRMA’S HUGE SUCCESS

Quality detergent powder, using indigenous

technology

Housewife friendly advertisement jingles

Phosphate free & hence environment friendly

At a third of the prevailing price, without

compromising on the product

Process of manufacturing was labour

intensive, which offered large scale
 After establishing its leadership in economy
priced detergents, Nirma entered the premium
segment, launching toilette soaps, Nirma
beauty soap and also Shuddh Salt

35% market share in detergents

20% market share in soap cakes

Nirma also has successful operations in

neighboring countries

Today, Nirma’s worth is 2000 crore INR

 AWARDS & ACCOLADES
‘Udyog Ratna’ by the Federation of Association of
Small Scale Industries of India, New Delhi

'Outstanding Industrialist of the Eighties’ by the

Gujarat Chamber of Commerce

The Govt. of India twice appointed him Chairman

of the Development Council for Oils, Soaps &
Detergents

Honorary Doctorate of Humane Letters by Florida

Atlantic University, USA for business and
marketing acumen and philanthropy
 
 In the last one decade, he has turned his attention to
the growing challenges in the educational sector

Dr. Patel firmly believes that to withstand global

competition and to satisfy the growing need for quality
professionals, an educational institution must constantly
grow, innovate, build strength and strive to become
self-reliant

In 1995 he founded the Nirma University of

Science & Technology, Ahmedabad
ACKNOWLEDGEMENTS

www.google.com
www.wikipedia.com
Nirma Uni.’s Official Site

&
My Wonderful Friends!
LOONY wishes
you luck!