Assignment # 2

Apparel Brand Management

Branding Strategies & Consumer

Perception of Manufacturer Brand Vs.
Store Brand

Submitted to:
Dr. Sanjeev Kumar

Submitted by:
Aditi Singh
Pankaj Kumar
MFM 3rd Sem
NIFT, Bangalore
BIBLIOGRAPHY

 http/www.fibre2fashion.com/news/company-news/pantaloon-retail-india
 www.Killerjeans .com/html
 It happened only in India by Kishore Biyani
 http://retailindustry.about.com/library/uc/02/uc_stanley3.html
 www.pantaloons.com
CONTENT

Sr.No. TOPIC Pg.No.

1 Introduction 1
2 Store brand/Private label 2
3 Types of store brand 3
4 Store brand in India 7
5 Background to retail brand 8
6 Role of private label in building retailer’s brand equity 9
7 Manufacture brand 13
8 Pantaloon store brand 22
9 Pantaloon private label branding strategies 29
10 National brand-Killer Jeans 33
11 Killer jeans branding strategies 33