Académique Documents
Professionnel Documents
Culture Documents
Doesn t contains any direct or indirect source. Here source is organization with message to communicate. Source of Attributes Credibility
± Expertise & trustworthiness
Attractiveness
± Similarity, familiarity, & likability.
Message factors
Message structure
± Primacy effect
Message sidedness
± Refutation ± Verbal and visual
Message appeal
± Fear appeal
Channel
± Print media