DEFINING THE GAME AUDIENCE

In each of these boxes define the target audience for your game GAME TITLE- Pro- street

Hobbies/interests
Domestic Circumstances Education & ability
Likes to watch fifth and racing channel.
Learns how to drive in their spare
They live there family and friends they mostly Mechanic course and wants
time. Keeps up with the current affairs.
involved in driving large vehicles and like to to be an instructor and a
Likes to read a lot of car magazines.
be driven in the town a lot. professional driver. They
Wants to buy a latest sports car worth
over £20,000. In there spare time they work as a car sales person
play car games and read auto trader and they advise cars in a car
magazine. show.

Gender

Male because they

more into cars and
Existing media
playing a lot of car
consumption
games also they love
sports cars.
They watch alot of car
films and they like to
watch a lot of racings.
They drive about in town
Social Economic Group Race/ethnicity Spending Power in the weekends.
Black, white and The spend quiet a lot
E,D and C2 class because there other because because there class c2 they
are more into driving and they mostly the don’t spend as much as an a Age
like to play car games. soundtracks in the class because they don’t get 17-25
game are rap and as much paid. Because they are more
r&b and gangsta outgoing and they are at
type. the stage of driving and
the language in the game
is more strict and suitable
for people at this age
range.
 EXPLAINING THE GAME’S APPEAL
Explain in the table below what it is that appeals about your game to the
target audience.

U+G EXPLANATION OF APPEAL

Entertainment/Diversion
The games appeals to aged 17-25years old because the front cover is colourful in the game you
experience new driving skills. It enables you drive down the city and other locations this brings more
entertainment in the game also the target audience. It allows you to paint design motorcycles and
characters it has dynamic weather, day and night cycle and gameplay it also has online game modes
there's so much in prostreet which makes the game more interesting and will get more people who are
age 17-25 to buy it. It also allows you to drive sports cars which are driven in real life for example
Acura Integra LS, Acura NSX, Lexus IS350, 06 Audi RS4 and the Pontiac Solstic. You learn different
skills and you can compete with a friend or computer.

Information/Surveillance The use of information and surveillance appeals to the target audience because the game educates by
improving there driving skills and it gives them a chance to learn how to drive. Also the racing will help
educate because it will give them the opportunity to get them into racing competitions in real life and
this would be very helpful.

Social Relationships
The use of social relationships appeals to the target audience because if they wanted to play with their
mates they could have access to multiplayer and play against with other players they can also play
on their own because their single player and . It has online gaming which allows you to chat and send
messages to friends which are online. Also you can give feedback about the game on the games
website.

Personal Identity The use of personal identity appeals to the target audience because if someone wanted to have a
career in being on tv at a racing competition pro-street could increase there chances and it will
expand there ideas. If someone's hope is to be the world’s best known racer it will also be the best
choice of game.