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  • Atl Vs BTL in Education

    Transféré par

    krish_jaan
    75 vues10 pages
    ABOVE the line (ATL) is an advertising technique using mass media to promote brands. BTL focuses on direct means of communication, most commonly direct mail and e-mail. ATL is MORE EFFECTIVE WAY of ADVERTISEMENT in EDUCATION BECAUSE IT REACHES the STUDENTS DIRECTLY and ATTEND to THEIR QUERRIES and RESOLVE THEM THROUGH PERSONAL CONSULTATION.

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    Atl vs Btl in Education

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    ABOVE the line (ATL) is an advertising technique using mass media to promote brands. BTL focuses on direct means of communication, most commonly direct mail and e-mail. ATL is MORE EFFECTIVE WAY of ADVERTISEMENT in EDUCATION BECAUSE IT REACHES the STUDENTS DIRECTLY and ATTEND to THEIR QUERRIES and RESOLVE THEM THROUGH PERSONAL CONSULTATION.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    75 vues10 pages

    Atl Vs BTL in Education

    Transféré par

    krish_jaan
    ABOVE the line (ATL) is an advertising technique using mass media to promote brands. BTL focuses on direct means of communication, most commonly direct mail and e-mail. ATL is MORE EFFECTIVE WAY of ADVERTISEMENT in EDUCATION BECAUSE IT REACHES the STUDENTS DIRECTLY and ATTEND to THEIR QUERRIES and RESOLVE THEM THROUGH PERSONAL CONSULTATION.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 10

    ATL vs BTL IN EDUCATION

    By- Snigdha Borgohain


    Semester 4 (2009-11)
    Introduction

    ABOVE THE LINE (ATL)

    Above the line (ATL) is


    an advertising
    technique using mass
    media to promote
    brands.
    BELOW THE LINE (BTL)
    Below the line advertising
    typically focuses on direct
    means of communication,
    most commonly direct
    mail and e-mail, often
    using highly targeted lists
    of names to maximize
    response rates.
    Media used in ATL
    TELEVISION
     RADIO
     PRINT MEDIA
     WEB SEARCH ENGINES
    Media used in BTL
     DIRECT MAIL
     E-MAIL
     PUBLIC RELATIONS
     SALES PROMOTION
    ATL IN EDUCATION

     ROAD SIDE BANNERS


     TELEVISION ADS
     NEWS PAPER ADS
     WEBSITES
    ATL ACTIVITY BY IIPM
    BTL IN EDUCATION

     DIRECT MAIL
     BULK MESSAGE
     DIRECT CALLING
     SETTING UP OF KIOSKS AT
    DIFFERENT LOCATIONS
     CARRER COUNSELLING FAIR
    ATL vs BTL IN EDUCATION

    BTL IS MORE EFFECTIVE WAY OF


    ADVERTISEMENT IN EDUCATION
    SINCE IT REACHES THE STUDENTS
    DIRECTLY AND ATTEND TO THEIR
    QUERRIES AND RESOLVE THEM
    THROUGH PERSONAL CONTACT.

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