SWOT ANALYSIS

INTRODUCTION
SWOT analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable and unfavorable to
achieve that objective. The technique is credited to Albert Humphrey, who led a
convention at Stanford University in the 1960s and 1970s using data from Fortune
500 companies.

A SWOT analysis must first start with defining a desired end state or objective. A
SWOT analysis may be incorporated into the strategic planning model. Strategic
Planning has been the subject of much research.

Strengths: characteristics of the business or team that give it an advantage over

others in the industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to

others.

Opportunities: external chances to make greater sales or profits in the

environment.

Threats: external elements in the environment that could cause trouble for the
business.

Identification of SWOTs is essential because subsequent steps in the process of

planning for achievement of the selected objective may be derived from the
SWOTs.

First, the decision makers have to determine whether the objective is attainable,
given the SWOTs. If the objective is NOT attainable a different objective must be
selected and the process repeated.

The SWOT analysis is often used in academia to highlight and identify strengths,
weaknesses, opportunities and threats. It is particularly helpful in identifying areas
for development.
HISTORY OF SWOT ANALYSIS

Having arrived on this page you have probably surfed the Internet and scoured
books and journals in search of the history of SWOT Analysis. The simple answer to
the question what is SWOT? is that there is no simple answer, and one needs to
demonstrate a little academic wisdom in that nobody took the trouble to write the
first definitive journal paper or book that announced the birth of SWOT Analysis.
There is a number of contrasting, if not contradictory views on the origin of SWOT.
Here are a few of the leading thinkers on the topic (and if you have more please let
us know so that we can add them).

USE OF SWOT ANALYSIS

The usefulness of SWOT analysis is not limited to profit-seeking organizations.

SWOT analysis may be used in any decision-making situation when a desired end-
state (objective) has been defined. Examples include: non-profit organizations,
governmental units, and individuals. SWOT analysis may also be used in pre-crisis
planning and preventive crisis management. SWOT analysis may also be used in
creating a recommendation during a viability study/survey.

INTERNAL AND EXTERNAL FACTORS

The aim of any SWOT analysis is to identify the key internal and external factors
that are important to achieving the objective. These come from within the
company's unique value chain. SWOT analysis groups key pieces of information into
two main categories:

Internal factors – The strengths and weaknesses internal to the organization.

External factors – The opportunities and threats presented by the external

environment to the organization. - Use a PEST or PESTLE analysis to help identify
factors

The internal factors may be viewed as strengths or weaknesses depending upon

their impact on the organization's objectives. What may represent strengths with
respect to one objective may be weaknesses for another objective. The factors may
 include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and
so on. The external factors may include macroeconomic matters, technological
change, legislation, and socio-cultural changes, as well as changes in the
marketplace or competitive position. The results are often presented in the form of
a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses.
For example, it may tend to persuade companies to compile lists rather than think
about what is actually important in achieving objectives. It also presents the
resulting lists uncritically and without clear prioritization so that, for example, weak
opportunities may appear to balance strong threats.

It is prudent not to eliminate too quickly any candidate SWOT entry. The importance
of individual SWOTs will be revealed by the value of the strategies it generates. A
SWOT item that produces valuable strategies is important. A SWOT item that
generates no strategies is not important.

In SWOT, strengths and weaknesses are internal factors.

Strength could be:

• Your specialist marketing expertise.
• A new, innovative product or service.
• Location of your business.
• Quality processes and procedures.
• Any other aspect of your business that adds value to your product or service.
 Weakness could be:
• Lack of marketing expertise.
• Undifferentiated products or services (i.e. in relation to your competitors).
• Location of your business.
• Poor quality goods or services.
• Damaged reputation.

In SWOT, opportunities and threats are external factors.

Opportunity could be:

• A developing market such as the Internet.
• Mergers, joint ventures or strategic alliances.
• Moving into new market segments that offer improved profits.
• A new international market.
• A market vacated by an ineffective competitor.
•
Threat could be:
• A new competitor in your home market.
• Price wars with competitors.
• A competitor has a new, innovative product or service.
• Competitors have superior access to channels of distribution.
• Taxation is introduced on your product or service.

In many competitor analyses, marketers build detailed profiles of each competitor

in the market, focusing especially on their relative competitive strengths and
weaknesses using SWOT analysis. Marketing managers will examine each
competitor's cost structure, sources of profits, resources and competencies,
competitive positioning and product differentiation, degree of vertical integration,
historical responses to industry developments, and other factors.

Marketing management often finds it necessary to invest in research to collect the

data required to perform accurate marketing analysis. Accordingly, management
often conducts market research (alternately marketing research) to obtain this
information. Marketers employ a variety of techniques to conduct market research,
but some of the more common include:

 Qualitative marketing research, such as focus groups

 Quantitative marketing research, such as statistical surveys

 Experimental techniques such as test markets

 Observational techniques such as ethnographic (on-site) observation


  Marketing managers may also design and oversee various environmental
scanning and competitive intelligence processes to help identify trends
and inform the company's marketing analysis.

Strengths Weaknesses Opportunities Threats

Reputation in Shortage of Well established Large consultancies

marketplace consultants at position with a well operating at a
operating level defined market minor level
rather than partner niche
level

Expertise at partner Unable to deal with Identified market Other small

level in HRM multi-disciplinary for consultancy in consultancies
consultancy assignments areas other than looking to invade
because of size or HRM the marketplace
lack of ability

MATCHING AND CONVERTING

Another way of utilizing SWOT is matching and converting.

Matching is used to find competitive advantages by matching the strengths to

opportunities.

Converting is to apply conversion strategies to convert weaknesses or threats into

strengths or opportunities.

An example of conversion strategy is to find new markets.

If the threats or weaknesses cannot be converted a company should try to minimize

or avoid them.
EVIDENCE ON THE USE OF SWOT

SWOT analysis may limit the strategies considered in the evaluation. J. Scott
Armstrong notes that "people who use SWOT might conclude that they have done
an adequate job of planning and ignore such sensible things as defining the firm's
objectives or calculating ROI for alternate strategies." Findings from Menon et al.
(1999) and Hill and Westbrook (1997) have shown that SWOT may harm
performance. As an alternative to SWOT, Armstrong describes a 5-step approach
alternative that leads to better corporate performance.

These criticisms are addressed to an old version of SWOT analysis that precedes
the SWOT analysis described above under the heading "Strategic and Creative Use
of SWOT Analysis." This old version did not require that SWOTs be derived from an
agreed upon objective. Examples of SWOT analyses that do not state an objective
can be "Human Resources" and "Marketing."

CORPORATE PLANNING
As part of the development of strategies and plans to enable the organization to
achieve its objectives, then that organization will use a systematic/rigorous process
known as corporate planning. SWOT alongside PEST/PESTLE can be used as a basis
for the analysis of business and environmental factors.

Set objectives – defining what the organization is going to do

Environmental scanning

Internal appraisals of the organization's SWOT, this needs to include an assessment

of the present situation as well as a portfolio of products/services and an analysis of
the product/service life cycle

Analysis of existing strategies, this should determine relevance from the results of
an internal/external appraisal. This may include gap analysis which will look at
environmental factors

Strategic Issues defined – key factors in the development of a corporate plan which
needs to be addressed by the organization
 Develop new/revised strategies – revised analysis of strategic issues may mean the
objectives need to change

Establish critical success factors – the achievement of objectives and strategy

implementation

Preparation of operational, resource, projects plans for strategy implementation

Simple rules for successful SWOT analysis:

• Be realistic about the strengths and weaknesses of your organization when

conducting SWOT analysis.
• SWOT analysis should distinguish between where your organization is today, and
where it could be in the future.
• SWOT should always be specific. Avoid grey areas.
• Always apply SWOT in relation to your competition i.e. better than or worse than
your competition.
• Keep your SWOT short and simple. Avoid complexity and over analysis
• SWOT is subjective.
Once key issues have been identified with your SWOT analysis, they feed into
marketing objectives. SWOT can be used in conjunction with other tools for audit
and analysis, such as PEST analysis and Porter's Five forces analysis. So SWOT is a
very popular tool with marketing students because it is quick and easy to learn.
During the SWOT exercise, list factors in the relevant boxes. It's that simple. Below
are some FREE examples of SWOT analysis - click to go straight to them

CONCLUSION
SWOT helps a company to see itself for better and for worse. Companies are
inherently insular and inward looking SWOTs are a means by which a company
can better understand what it does very well and where its shortcomings are.
SWOTs will help the company size up the competitive landscape and get some
insight into the vagaries of the marketplace.

SWOT analysis has been a framework of choice among many managers for along
time because of its simplicity and its portrayal of the essence of sound strategy
formation -matching a firm's opportunities and threats wit its strengths and
weaknesses. Central to making SWOT analysis effective is accurate internal
analysis - the identification of specific strengths and weaknesses around which
sound strategy can be built.

INTRODUCTION TO IT INDUSTRY IN INDIA

Information Technology (IT) industry in India is one of the fastest growing

Industries. Indian IT industry has built up valuable brand equity for itself in the
global markets. IT industry in India comprises of software industry and information
technology enabled services (ITES), which also includes business process
outsourcing (BPO) industry. India is considered as a pioneer in software
development and a favorite destination for IT-enabled services.

The origin of IT industry in India can be traced to 1974, when the mainframe
manufacturer, Burroughs, asked its India sales agent, Tata Consultancy Services
(TCS), to export programmers for installing system software for a U.S. client. The IT
industry was originated under unfavorable conditions. Local markets were absent
and government policy toward private enterprise was hostile. The industry was
begun by Bombay-based conglomerates which entered the business by supplying
programmers to global IT firms located overseas.

During that time Indian economy was state-controlled and the state remained
hostile to the software industry through the 1970s. Import tariffs were high (135%
on hardware and 100% on software) and software was not considered an "industry",
so that exporters were ineligible for bank finance. Government policy towards IT
sector changed when Rajiv Gandhi became Prime Minister in 1984. His New
Computer Policy (NCP-1984) consisted of a package of reduced import tariffs on
hardware and software (reduced to 60%), recognition of software exports as a "de-
licensed industry", i.e., henceforth eligible for bank finance and freed from license-
permit raj, permission for foreign firms to set up wholly owned, export-dedicated
units and a project to setup a chain of software parks that would offer infrastructure
at below-market costs. These policies laid the foundation for the development of a
world class IT industry in India.

Today, Indian IT companies such as Tata Consultancy Services (TCS), Wipro,

Infosys, and HCL et al are renowned in the global market for their IT prowess. Some
of the major factors which played a key role in

India's emergence as key global IT player:

Indian Education System

The Indian education system places strong emphasis on mathematics and science,
resulting in a large number of science and engineering graduates. Mastery over
quantitative concepts coupled with English proficiency has resulted in a skill set
that has enabled India to reap the benefits of the current international demand for
IT.

High Quality Human Resource

Indian programmers are known for their strong technical and analytical skills and
their willingness to accommodate clients. India also has one of the largest pools of
English-speaking professionals.
Competitive Costs

The cost of software development and other services in India is very competitive as
compared to the West.

Infrastructure Scenario

Indian IT industry has also gained immensely from the availability of a robust
infrastructure (telecom, power and roads) in the country. In the last few years
Indian IT industry has seen tremendous growth. Destinations such as Bangalore,
Hyderabad and Gurgaon have evolved into global IT hubs. Several IT parks have
come up at Bangalore, Hyderabad, Chennai, Pune, Gurgaon etc. These parks offer
Silicon Valley type infrastructure. In the light of all the factors that have added to
the strength of Indian IT
industry, it seems that Indian success story is all set to continue.
COMPANY PROFILE
BACKGROUND
Wipro Ltd. is the flagship company of the Azim H Premji group. Wipro was
incorporated in the year 1945. The company started off originally as a manufacturer
of vegetable ghee/ vanaspati (hydrogenated vegetable oils), refined edible oils etc.
Gradually, it diversified into various other businesses. The group forayed into
information technology business in 1982. Later, in 1992, it entered the financial
service business through its subsidiary Wipro Finance.

SHAREHOLDING PATTERN
The company has an equity capital base of Rs.45.8 crore and the number of shares
are 22.92 crore. The face value per share is Rs. 2. The share is currently, as on 18th
May, 2001, is trading at Rs.1642.60. The market capitalization of the company is
Rs. 37648.39 crore. The Indian promoters are holding 75% stake in the company.
The free float available in the market is 18.5%.
Board of Directors

Azim H Premji - Chairman and MD

Vivek Paul - Vice Chairman

Ashok Ganguly - Director

Nachiket Mor - Director

P S Pai - Director

B C Prabhakar - Director

Jagdish N Sheth - Director

A K Thiagarajan - Director

N Vaghul - Director

Hamir K Vissanji - Director

Satish Menon - Company Secretary

WIPRO TECHNOLOGIES

Wipro Technologies is a global services provider delivering technology-driven

business solutions. Wipro is the No.1 provider of integrated business, technology
and process solutions on a global delivery platform. Azim Premji is the Chairman of
Wipro Technologies. He took over the mantle of leadership of Wipro at the age of 21
in 1966. Under his leadership, the fledgling US $ 2 million hydrogenated cooking fat
company has grown to a US$1.76 billion IT Services organization serving customers
across the globe. Wipro is presently ranked among the top 100Technology
companies in the world. It has 66,000+ employees, serves 592 clients, and has 46
development centers across globe.

Wipro Technologies deals in following businesses:

• IT Services: Wipro provides complete range of IT Services to the
organization. The range of services extends from Enterprise Application
Services (CRM, ERP, e-Procurement and SCM) to e Business solutions. Wipro's
enterprise solutions serve a host of industries such as Energy and Utilities,
Finance, Telecom, and Media and Entertainment.
• Product Engineering Solutions: Wipro is the largest independent
provider of R&D services in the world. Using "Extended Engineering" model
for leveraging R&D investment and accessing new knowledge and
experience across the globe, people and technical infrastructure, Wipro
enables firms to introduce new products rapidly.
 • Technology Infrastructure Service: Wipro's Technology Infrastructure
Services (TIS) is the largest Indian IT infrastructure service provider in terms
of revenue, people and customers with more than 200 customers in US,
Europe, Japan and over 650 customers in India.
• Business Process Outsourcing: Wipro provides business process
outsourcing services in areas Finance & Accounting, Procurement, HR
Services, Loyalty Services and Knowledge Services. In 2002, Wipro acquiring
Spectra mind and became one of the largest BPO service players.
• Consulting Services: Wipro offers services in Business Consulting,
Process Consulting, Quality Consulting, and Technology Consulting.

Group Companies of Wipro:

• Wipro Infrastructure Engineering: It has emerged as the leader in the
hydraulic cylinders and truck tipping systems market in India.
• Wipro InfoTech: It is one of the leading manufacturers of computer
hardware and a provider of systems integration services in India.
• Wipro Lighting: It manufactures and markets the Wipro brand of
luminaries. Wipro Lighting offers lighting solutions across various application
areas such as commercial lighting for modern work spaces, manufacturing
and pharmaceutical companies, designer petrol pumps and outdoor
architecture.

ACHIEVEMENTS OF WIPRO

1. First Indian IT Service Provider to be awarded Gold-Level Status in Microsoft's

Windows Embedded Partner Program.
2. World's largest independent R&D Services Provider.
3. World's 1st PCMM Level 5 software company.
4. World's 1st IT Services Company to use Six Sigma.
5. The first to get the BS15000 certification for its Global Command Centre.
6. Among the top 3 offshore BPO service providers in the world.
7. Only Indian company to be ranked among the 'Top 10 Global Outsourcing
Providers' in
8. The IAOP-Fortune Global 100 listings. First company in the world to be
certified in BS 7799 (2002) security standards
OVERVIEW

Wipro Technologies is the global technology services division of Wipro Ltd.

(NYSE:WIT). Wipro offers a full portfolio of services across industries, delivering
measurable business benefits for their customers with six sigma consistency.

WHO IS WIPRO
Ranked as 7th best software services company in the world by BusinessWeek
(InfoTech 100, November 2002), Wipro serves over 300 global leaders including
Boeing, Nationwide, Ericsson, Toshiba, Cisco, Seagate, Putnam Investments, United
Technologies, Best Buy, Digital, Friends Provident, IBM, Microsoft, NCR, Thames
Water, Transco and Sony.

From the first day in dealing with Wipro, there's been nothing but quality, character,
highest integrity, and highest quality work. As a joint venture, you wouldn't find a
better partner. As a supplier, you wouldn't find a higher quality partner.

Some quick facts about Wipro:

• India's most valuable company (Business Today, 2001).

• Listed at NYSE (WIT). Part of the TMT (Technology- Media-Telecom) Index
of the New York Stock Exchange.
• Over 20 years of IT Consulting, Systems Integration and Engineering
Services experience.
• 30 offices worldwide, 18,000 IT practitioners and domain consultants.
• More than 300 customers across USA, Europe and Japan (50 of these are
Fortune 500 companies).
• USD 736Mn revenues (Year 2001-2002), Cumulative Annual Growth Rate
(CAGR) of 45% over the last five years.
• Quality leadership: Most mature Six Sigma program in the industry.
World's first PCMM, CMMi and CMM level5 company.

HISTORY
Founded in 1945, Wipro has diversified into Information Technology, Consumer
Care and Lighting, Engineering and Healthcare. Wipro’s diversification into IT
happened in 1980 and since then there has been no looking back. Wipro had
revenues of USD 736Mn in March 2002.

MILESTONES

1980: Diversification into Information Technology

1990: Incorporation of Wipro-GE medical systems
1992: Going global with global IT services division
1993: Business innovation award for offshore development

1995: Wipro gets ISO 9001 quality certification, re-certified twice for mature
processes

1997: Wipro gets SEI CMM level 3 certification, enterprise wide processes defined

1998: Wipro first software services company in the world to get SEI CMM level 5
1999: Wipro's market capitalization is the highest in India

2000: Start of the Six Sigma initiative, defects prevention practices initiated at
project level

2001: First Indian company to achieve the "TL9000 certification" for industry
specific quality standards

2001: World's first PCMM Level 5 company

2001: Ranked 87 among 100 best performing technology companies globally
(BusinessWeek, June 2001)
2002: World’s first CMMi ver 1.1 Level 5 company

2002: Ranked the 7th software services company in the world by BusinessWeek
(InfoTech 100, November 2002).

Business Overview
The company earns its revenue from the following activities:

1. as a full service provider.

2. as a software solution provider.

As a service provider, it provides IT consultancy, design & development services,

system integration and product implementation services and lastly sustenance &
management of IT infrastructure. As a solution provider it provides enterprise
solutions, research & development and global support services. It has 12 offices in
USA and Canada. Besides that it has offices in UK, France, Germany, Netherlands,
Sweden, and Japan & in Asia Pacific. Wipro does off-shore as well as on-site projects
for its clients. The overseas projects fetch 49% of the total revenue for the
company. The domestic project of the company is very much limited as compared
to the overseas projects.
The world market for software and services has been put at around US$375 bn by
IDC. This market is growing at anywhere between 10-13% pa. While the developed
countries dominate the market for packaged products, the share of developing
nations is growing rapidly within the software services market. This is due to the
increased tendency by developed nations to outsource their software requirements.
Apart from India, other countries like Ireland, Philippines, and Pakistan etc. are
major players in services. The Indian software industry, being in
the high-growth stage, is characterized by a large number of players. The industry
has grown at a very high growth rate to touch Rs 240 bn in FY2000, out of which
around Rs 170 bn is made up of exports. However, India still has a very minuscule
share of the world IT services market. Though competition to India is heating up,
Indian software professionals are expected to maintain their edge due to their
knowledge of English, superior mathematical/analytical skills and high degree of
trainability.

Wipro has lined up plans to invest close to Rs 2 bn per annum over the next two to
three years. Not surprisingly, more than 70 percent of this amount will be invested
in the IT business, Wipro's golden goose. The company has also acquired an
Internet Service Provider (ISP) license through which it plans to corner the B2B
segment of this lucrative new emerging market. The company has also identified
the Internet and e-commerce as a major thrust area and has made sizeable
investments in this business. Wipro is set to enter the ASP (Application Service
Provider) market in a very big way in the near future. It already provides e-
infrastructure to organizations locally and remotely through its Global Support
Services group. It has a lot of experience in this area and this will help Wipro to
successfully exploit the ASP market. This for one is going to be a low margin high
volume game. Initially, it may be a loss-making proposition but e-infrastructure is
going to be essential for every business. Consequently, the ASP industry is likely to
go the utilities way.

Performance of segments

The global IT services account for large chunk of the total revenue of the company.
PAT figure from this particular segment is 88% in FY2000.
 Revenue % Operating PAT as a
Division
of total Margins % % of Total

Global IT Services 56 33 88
Indian IT Services and Products 29 6 8
Consumer Care and Lighting 13 13 7

Products

In FY95, two InfoTech subsidiaries of Wipro viz. Wipro InfoTech - the hardware
company and Wipro Systems- software company were merged with Wipro.
Currently the division handling software services is Wipro Technologies and makes
up around 46% of the total revenues of Wipro. This is also Wipro’s fastest growing
business (65% growth in the latest financial). Wipro offers services in the domains
of telecom, healthcare, retail and systems software. With telecom giants of the
world, the company is engaged in creating the standard platform for the next
generation wireless services. Wipro will set up the Wipro Symbian Competence
Centre to drive development of a wide range of Smartphones and Communicators.
The hardware business consists of both computers and peripherals. This business
makes up more than 35% of Wipro’s total revenues and is growing at around 20%.
DISASTER RECOVERY PLANNING
An estimated 94% of companies without a tested crisis plan go out of business after
a severe loss of service. With increased dependency on IT Infrastructure to run
business effectively and efficiently, organizations need to know how to protect the
business if the IT Infrastructure fails. 'Disaster-Recovery Plans' articulate the means
to protect organizations in case of such eventualities.

Wipro offers a comprehensive solution that helps organizations face any eventuality
of this kind and ensures that organizations recover smoothly from the disaster in
the shortest possible time.

The offering covers:

• Study of the existing IT Infrastructure set-up at various sites of the

organization and of the existing disaster recovery practices.
• Identification of threats to the services, arising out of the faults in IT products
and services of the organization.
• Conducting Risk Analysis and Business Impact Analysis (BIA) of various
threats to the resources/functions and categorizing the risks based on the
impact.
• Designing and recommending solutions to cover the resources from the
threats (risks).
• Implementation of the recommended solutions including hot sites, high
availability solutions, networks and storage systems.
EXECUTIVE PROFILE

AZIM H PREMJI
The Chairman of Wipro Corporation, An alumnus of Stanford University, USA, Mr.
Azim H Premji joined Wipro in 1966 at the age of 21.

Under his leadership, an Rs.70 million company in hydrogenated cooking fats has
grown to a $500 million diversified, integrated corporation in services, technology
products and consumer products with leadership positions in the businesses it is in.

A role model for young entrepreneurs across the world, Mr. Azim Premji has
integrated the country's entrepreneurial tradition with professional management,
based on sound values and uncompromising integrity.

Mr. Azim Premji's strength lies in bringing together and building charged teams of
high potential, high performing people. His vision and pragmatism have helped
Wipro Corporation become the 2nd most competitive and successful company in
India as rated by Business Today, a leading business magazine in India. Wipro in
terms of market capitalization is among the top10 corporations in India.

Mr. Premji very strongly believes that the most important contributors to Wipro's
success have been the articulations and faithful adherence to core values, a shared
vision for the future, identification and development of Wipro leaders through
clearly defined Wipro leaders' qualities.

A hands-on business leader with standards of excellence in everything that the

corporation does, Mr. Premji is almost fanatical about delivering value to customers
and his willingness to sacrifice business and profits to hold onto "Our Promise".
VIVEK PAUL

Vivek Paul is Vice Chairman of Wipro, Ltd. and the President of its Wipro
Technologies Division, based in Mountain View, CA.

Wipro Technologies is a global information technology, product

development/maintenance, and business process solutions provider with over
18,000 employees and offices in 30 locations around the world. Wipro Technologies
contributes more than 90% of the profitability of Wipro, ltd., a $7b market cap
corporation.

Since assuming this role, revenues at Wipro Technologies have grown at over 45%
a year and operating profits have grown at over 50% a year, compounded,
catapulting it into the Business Week Global InfoTech 100, and allowing a
successful listing on the New York Stock Exchange.

Mr. Paul brought a strong focus on values, building human capital and establishing
leadership in quality processes. This focus transformed Wipro to become a leader in
its field with the widest range of services, recognized quality leadership, and a
transforming workforce that went from coding to complex program management to
consulting and architecting. Leading analyst research firm, Gartner and META rated
Wipro as the leader in the offshore application outsourcing market and a high
quality solution provider who has moved up the value chain. Recently Butler Group,
a research firm focused on the IT market, quoted in one of their reports that -
"Wipro is well placed to compete with the largest players, having established an
enviable reputation for the quality of its delivery and the value it brings to its
business relationships".

Prior to this role, Mr. Paul was based in Milwaukee, WI, and ran GE's Global CT
(Computerized Tomography) Scanner business with nearly $1billion in revenues,
reporting directly to the current Chairman of GE. Mr. Paul drove productivity
through developing a design and builds capability in China for the economy range,
drove design cooperation across development teams in France, Japan and the

US to step up the pace of new product introductions, and launched breakthrough

products through the pioneering application of Six Sigma techniques. This success
was noted by the business bestseller book, Six Sigma.

Prior to this role, Mr. Paul was President and CEO of GE's medical equipment joint
venture with Wipro. Mr. Paul was part of the venture as anew start-up, to its
becoming a global design and manufacturing base for ultrasound equipment, as
well as a leader in the distribution and service of medical imaging equipment in the
South Asian markets.

His efforts in all three roles (Wipro, Wipro GE and GE) have been noted in the
business media (Business Week, Economist, Forbes, Fortune, NYT, WSJ, etc.) and
have been used as case studies at leading business schools(Harvard, Wharton,
Instead, etc.). A January 2003 segment in Business Week cited Wipro as "the live
wire in Indian high tech", and a February 2003issue of Economist mentioned "Wipro
aspires to be a global force in the IT industry". Fast Company reported after visiting
Wipro in its February 2003issue "there are certain moments when you can see the
future with such clarity that it nearly takes your breath away".

Prior to working at GE, Mr. Paul worked at Bain & Co., Boston, a leading strategy
consulting firm and at PepsiCo Inc., Purchase, NY in their M & Area. Mr. Paul
received an MBA from University of Massachusetts at Amherst. He received a
Bachelor of Engineering degree from B.I.T.S., Pilani, India in Electrical & Electronics
Engineering, where he was also Captain of the Swim and Water polo teams.

Mr. Paul is a member of the Board of the California Chamber of Commerce, and Vice
Chairman of its Technology Committee. He is a member of the B.I.T.S Senate, on
the advisory board of Stanford University's Radiology Department and a charter
member of The Silicon Valley Indus Entrepreneurs Organization.
WIPRO INFRASTRUCTURE

Wipro is geared for global delivery with offices and development centers that span
the globe.

• Locations spanning the globe

 • 27 offices worldwide
• Over 1,450,000+ sq. ft. of development facilities
• 30 development centers worldwide
• state-of-the-art communication facilities
• Giga speed cabling - guaranteed 10MBPS to desktop
• 30+ international links - data, voice and video
• Data, voice and video, ISDN back-up for full\ redundancy

Wipro campuses are designed to provide comfortable and productive work

environments. In addition to cutting-edge facilities, they feature work spaces that
enable creative thinking and encourage participatory and proactive value systems.
Wipro’s commitment to the environment and safety consciousness is reflected in
their ISO 14001 certification.

Business continuity

Wipro provide multi-site services to global customers and have the relevant
experience, processes and methodologies for a successful transition. Robust
business continuity plans are in place for data, systems and people.

WIPRO VISION

Business Leadership

Wipro was among the top 10 Information Technology Services companies globally
and # 1 Information Technology company in India.

Customer Leadership

It was the #1 choice of the customer through innovative solutions and Six Sigma
processes.

People Leadership

Among the top 10 most preferred employers globally by creating an environment of

empowerment, intellectual challenge and wealth sharing.

Brand Leadership

Wipro Brand to be among the top 5 most admired brands in India.

QUALITY AT WIPRO

Quality consulting and software quality

At Wipro, quality is like integrity - non-negotiable. Wipro pursue quality with a

missionary zeal and have put in place robust processes to ensure that Wipro deliver
quality with six-sigma consistency. Veloci-Q, our holistic, enterprise wide quality
approach integrates multiple quality processes like Six Sigma, SEI CMM, PCMM and
CMMi to deliver measurable business benefits with enhanced productivity up to
35%, cost savings up to 35% and faster time-to-market up to 75%.

What it means for customers

The assurance that quality will never be compromised be it product, processor

service quality. That's why Wipro is preferred partner for global leaders such as
Thomas Cook, n Power, Home Depot, Seagate, Lucent, Nokia, Eastman Chemicals
and 300 others.

WIPRO InfoTech – STRATEGIC ANALYSIS REVIEW

Wipro InfoTech is the IT Services, Solutions and Products division of Wipro Limited.
It offers technology integration services, personal computing services, managed IT
services, enterprise services, strategy consulting, business transformation services,
strategic cost reduction, security governance, e-governance and other services. Its
product line includes desktop and notebook PCs, servers, data storage systems, and
supercomputers for the B2B segment, enterprise products and other software
products and licenses. It currently serves to Banking and Finance, Health care,
Government and Telecom sectors. It has 20 offices in India, as well as operations in
UAE, Saudi Arabia, Egypt and Kuwait.
• Wipro InfoTech Key Recent Developments

Feb 25, 2010: Punjab and Sind Bank Signs IT Outsourcing Contract With
Wipro
Jan 28, 2010: Wipro launches new Green ware PCs

This comprehensive SWOT profile of Wipro InfoTech is delivered within 48

hours from the time of order and provides you an in-depth strategic analysis
of the company's businesses and operations. The profile has been compiled
to bring to you a clear and an unbiased view of the company's key strengths
and weaknesses and the potential opportunities and threats. The profile
helps you formulate strategies that augment your business by enabling you
to understand your partners, customers and competitors better.

This company report forms part of the 'Profile on Demand' Service, covering
over 50,000 of the world's leading companies. Once purchased, the highly
qualified team of company analysts will comprehensively research and
author a full strategic analysis of Wipro InfoTech, and deliver this direct to
you in pdf format within two business days (excluding weekends).

The profile contains critical company information including:

• Business description – A detailed description of the company's operations

and business divisions.
• Corporate strategy – Analyst's summarization of the company's business
strategy.
• SWOT Analysis – A detailed analysis of the company's strengths, weakness,
opportunities and threats.
• Company history – Progression of key events associated with the company.
• Major products and services – A list of major products, services and brands of
the company.
• Key competitors – A list of key competitors to the company.
• Key employees – A list of the key executives of the company.
• Executive biographies – A brief summary of the executives' employment
history.
• Key operational heads – A list of personnel heading key
departments/functions.
• Important locations and subsidiaries – A list and contact details of key
locations and subsidiaries of the company.

Key benefits of buying this profile includes:

You get detailed information about the company and its operations to identify
potential customers and suppliers.

• The profile analyzes the company's business structure, operations, major

products and services, prospects, locations and subsidiaries, key executives
and their biographies and key competitors.

Understand and respond to your competitors' business structure and

strategies, and capitalize on their weaknesses. Stay up to date on the major
developments affecting the company.
• The company's core strengths and weaknesses and areas of development or
decline are analyzed and presented in the profile objectively. Recent
developments in the company covered in the profile help you track important
events.

Equip yourself with information that enables you to sharpen your strategies
and transform your operations profitably.
• Opportunities that the company can explore and exploit are sized up and its
growth potential assessed in the profile. Competitive and/or technological
threats are highlighted.

Gain key insights into the company for academic or business research.
• Key elements such as SWOT analysis and corporate strategy are
incorporated in the profile to assist your academic or business research
needs.
 SWOT ANALYSIS

The Wipro Limited - SWOT Analysis company profile is the essential source for top-
level company data and information. Wipro Limited - SWOT Analysis examines the
company’s key business structure and operations, history and products, and
provides summary analysis of its key revenue lines and strategy.

Wipro Limited (Wipro) is one of the leading providers of integrated business,

technology and process solutions on a global delivery platform. It is one of the
world’s largest independent R&D services provider and is among the top three
offshore BPO service providers in the world.

The company specialized in applying Lean Manufacturing techniques to IT services.

It offers a comprehensive-range of services including business technology services,
enterprise application services, infrastructure management services, business
process outsourcing (BPO), consulting, enterprise technology integration, product
engineering services, testing services and total outsourcing.

Wipro Limited Key Recent Developments Mar 09, 2010: Wipro signs BPOS
agreement with Microsoft Feb 25, 2010: Punjab and Sind Bank Signs IT Outsourcing
Contract With Wipro Feb 01, 2010: Wipro, Trend Micro team up to deliver
virtualization security offerings for data centers Jan 20, 2010: Wipro Q3 revenue up
5% to INR69.66bn Jan 12, 2010: Wipro launches cloud-based retail offerings This
comprehensive SWOT profile of Wipro Limited provides you an in-depth strategic
analysis of the company’s businesses and operations.

The profile has been compiled by Global Data to bring to you a clear and an
unbiased view of the company’s key strengths and weaknesses and the potential
opportunities and threats. The profile helps you formulate strategies that augment
your business by enabling you to understand your partners, customers and
competitors better.

Wipro is a global IT services company. The company provides comprehensive IT

solutions and services, including systems integration, information systems
outsourcing, package implementation, software application development and
maintenance, and research and development services to corporations. The
company mainly operates in the US. It is headquartered in Karnataka, India and
employs approximately 100,000 people. The company recorded revenues of
INR254, 564 million ($5,554.6 million) during the financial year ended March 2009
(FY2009), an increase of 28.9% over 2008. The operating profit of the company was
INR41, 390 million ($903.1 million) in FY2009, an increase of 22.8% over 2008. Its
net profit was INR34, 415 million ($750.9 million) in FY2009, an increase of 6.7%
over 2008.

CompaniesandMarkets.com provides a wide range of research reports, industry

statistics and competitive intelligence on the IT market. Topics covered include
software, hardware, IT services, search engine optimization and services, ICT, PC,
notebook, servers, data management, warehouse management and network
management.

SCOPE
The profile contains critical company information including, Business description A
detailed description of the company’s operations and business divisions.

• Corporate strategy Global data summarization of the company’s business

strategy.
• SWOT analysis - A detailed analysis of the company’s strengths, weakness,
opportunities and threats.

• Company history Progression of key events associated with the company.

• Major products and services A list of major products, services and brands of
the company.
• Key competitors A list of key competitors to the company.
• Key employees A list of the key executives of the company.
• Executive biographies A brief summary of the executives’ employment
history.
• Key operational heads A list of personnel heading key departments/functions.
• Important locations and subsidiaries A list of key locations and subsidiaries of
the company, including contact details.
• Key manufacturing facilities A list of key manufacturing facilities of the
company.
• Detailed financial ratios for the past five years the latest financial ratios
derived from the annual financial statements published by the company with
5 years history.
• Interim ratios for the last five interim periods the latest financial ratios
derived from the quarterly/semiannual financial statements published by the
company for 5 interims history.
• Provides all the crucial information on Wipro Limited required for business
and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Wipro
Limited in the form of a SWOT analysis as well as a breakdown and
examination of leading product revenue streams of Wipro Limited
• Data is supplemented with details on Wipro Limited history, key executives,
business description, locations and subsidiaries as well as a list of products
and services and the latest available statement from Wipro Limited
• The company’s strengths and weaknesses and areas of development or
decline are analyzed. Financial, strategic and operational factors are
considered.
• The opportunities open to the company are considered and its growth
potential assessed. Competitive or technological threats are highlighted.
• The report contains critical company information – business structure and
operations, the company history, major products and services, key
competitors, key employees and executive biographies, different locations
and important subsidiaries.
• It provides detailed financial ratios for the past five years as well as interim
ratios for the last four quarters.
• Financial ratios include profitability, margins and returns, liquidity and
leverage, financial position and efficiency ratios.
REASONS TO PURCHASE

Key benefits of buying this profile include,

• You get detailed information about the company and its operations to
identify potential customers and suppliers.
• The profile analyzes the company’s business structure, operations, major
products and services, prospects, locations and subsidiaries, key executives
and their biographies and key competitors.
• Understand and respond to your competitors’ business structure and
strategies, and capitalize on their weaknesses. Stay up to date on the major
developments affecting the company.
• The company’s core strengths and weaknesses and areas of development or
decline are analyzed and presented in the profile objectively. Recent
developments in the company covered in the profile help you track important
events.
• Equip yourself with information that enables you to sharpen your strategies
and transform your operations profitably.
• Opportunities that the company can explore and exploit are sized up and its
growth potential assessed in the profile. Competitive and/or technological
threats are highlighted.
• Scout for potential investments and acquisition targets, with detailed insight
into the companies strategic, financial and operational performance.
• Financial ratio presented for major public companies in the profile include the
revenue trends, profitability, growth, margins and returns, liquidity and
leverage, financial position and efficiency ratios.
• Gain key insights into the company for academic or business research.
• Key elements such as SWOT analysis, corporate strategy and financial ratios
and charts are incorporated in the profile to assist your academic or business
research needs.
• Support sales activities by understanding your customers’ businesses better
• Qualify prospective partners and suppliers
• Keep fully up to date on your competitors’ business structure, strategy and
prospects
• Obtain the most up to date company information available
• A quick “one-stop-shop” to understand the company.
• Enhance business/sales activities by understanding customers’ businesses
better.
 • Get detailed information and financial & strategic analysis on companies
operating in your industry.
• Identify prospective partners and suppliers – with key data on their
businesses and locations.
• Capitalize on competitors’ weaknesses and target the market opportunities
available to them.
• Compare your company’s financial trends with those of your peers /
competitors.
• Scout for potential acquisition targets, with detailed insight into the
companies’ strategic, financial and operational performance.

Wipro Limited (Wipro) is a global service provider. The company provides a

comprehensive-range of services such as, business process outsourcing (BPO)
services, IT solutions, consulting and research and development services. The
company serves in the areas of software and hardware design to its clients across
the world. It is headquartered at Bangalore, India. The company operates in five
reportable segments namely; global IT services and products (comprising IT
Services and BPO Services segments); India and Asia Pac IT services and products;
and consumer care and lighting; Healthcare and Life-Science and payers.

Global Markets Direct, the leading business information provider, presents an in-
depth business, strategic and financial analysis of Wipro Limited. The report
provides a comprehensive insight into the company, including business structure
and operations, executive biographies and key competitors. The hallmark of the
report is the detailed strategic analysis and Global Markets Directs views on the
company.
 CONCLUSION

SWOT Analysis
Strengths:

Global R&D facility.

Retention of the man-power is the best in the industry.

Impressive list of clientele.

 Relatively lower receivable compared to the industry average.

Weaknesses:

Low operating margin of the other group companies.

Free floating stock is very less.

Opportunities:

In the branded product category.

In the consultancy area.

In the emerging technology areas like Blue Tooth, WAP etc.

Threats:

Increasing cost of human capital.

Slowdown in the US economy.

Will face fierce competition in the areas of e-business and ASP services.

PURPOSE OF DOING SWOT ANALYSIS

The purpose of SWOT analysis is to gather, analyze, and evaluate information and
identify strategic options facing a community, organization, or individual at a given
time. SWOT Analysis is a very effective way of identifying strengths and
weaknesses, and of examining the opportunities and threats one tends to face.
Carrying out an analysis using the SWOT framework helps to focus activities into
areas where one is strong and where the greatest opportunities lie. This knowledge
is then used to develop a plan of action.
The analysis can be performed on a product, on a service, a company or even on
an individual. Done properly, SWOT will give the big picture of the most important
factors that influence survival and prosperity as well as a plan to act on.

Strengths and weaknesses are internal while opportunities and threats are
external. Strengths and weaknesses have to be matched with the opportunities in
the external environment and also to counter any threats that might pose a danger
to plans.

SWOT Analysis is generally considered a Marketing tool but although it has its
origins in Marketing field and is predominantly used by Marketing people, and it can
also be done for self. SWOT Analysis is a tool which guides one to see where one
stand in terms of job prospects and career growth.

You should do a personal SWOT analysis because it will tell you what are your
strong points and how can you further brush them up to exploit them to get a good
job. It will also show you your negative character traits that can hinder your
chances of getting a good job. You can then work towards overcoming those
shortcomings and minimizing their effects. Your strengths will tell you the jobs and
the kind of work you are best for hence making it easier to avail the right
opportunities. Threats will show you the skills, courses and training you need in
order to remain competitive.

OBJECTIVES OF DOING A PROJECT REPORT

 The project objective consists of the business benefits that an organization expects
to achieve as a result of spending time and exerting effort to complete a project.

Project objectives can be divided into three categories:

1. Main objectives (the reasons for doing the project)

2. Additional objectives (the benefits achieved almost as side-effects, not the reasons
for doing the project)
3. Non-objectives (the benefits that are not to be expected as a result of the project).
Care should be taken to list only such non-objectives that can be reasonably
expected by project sponsors or other interested parties, but are not going to be
achieved by the project. For example, a project to implement SAP R/3 is not going
to reduce the cost of data entry, although this might be expected.
ACKNOWLEDGMENT

I would like to express profound gratitude to our subject teacher, Ms Nupur

Maharishi, for giving us an opportunity to work on a project related to the SWOT
Analysis as it enabled us to understand the working of the company (WIPRO) as well
as understand the concept of SWOT Analysis through its working.

I would also like to thank her for invaluable support, encouragement, supervision
and useful suggestions throughout this project work. Her support and continuous
guidance enabled me to complete my work successfully.

DIVYA JAIN
BIBLIOGRAPHY

• WWW.WIPRO.IN
• WWW.WIPROTECHNOLOGIES.COM
• http://www.scribd.com/doc/40247438/Wipro-Limited-Swot-Analysis
• http://www.scribd.com/doc/6504341/Wipro
• http://www.google.co.in/images?
hl=en&source=imghp&biw=800&bih=503&q=wipro&gbv=2&aq=f&aqi=g10
&aql=&oq=&gs_rfai=
• http://www.google.co.in/
• Business Today Magazine.
CONTENTS

1. Acknowledgment
2. Personal Experience
3. Objectives of doing a project report
4. Purpose of doing a SWOT Analysis
5. SWOT Analysis – Introduction
6. History of SWOT Analysis
7. Use of SWOT Analysis
8. Internal & External Factors
9. Introduction to IT industry
10.WIPRO - Pictorial Profile
11.WIPRO - Company Profile
12.WIPRO Technologies
13.Achievements of WIPRO
14.Overview
15.History
16.Business Overview
17.Executive Profile
18.WIPRO Infrastructure
19.WIPRO InfoTech – Strategic analysis review
20.SWOT ANALYSIS
21.Conclusion
22.Bibliography
PERSONAL EXPERIENCE

The project of SWOT Analysis of a company made the concept of SWOT Analysis
more clear as practical performances always enhance the concept and enables us
to understand it even better.

As I had chosen WIPRO as the company for studying their SWOT Analysis, I got to
know a lot about WIPRO, the information which I was completely unaware of. It
includes WIPRO’s company profile, various technologies, product offerings, its
business overview, executive profile – chairman and vice-chairman, infrastructure
and it’s strategic and swot analysis.

Working on this project improved on my information, my creative and overall

working and researching skills.
PICTORIAL PROFILE
 DIVYA JAIN
ADVERTISING, PR & BUSINESS
STUDIES
ONE YEAR
PROJECT WORK
SWOT ANALYSIS