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  • Nidhi

    Transféré par

    nandashivam
    7 vues10 pages
    Personal selling is the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service. Personal selling refers to the presentation of goods and services before the customers and convincing or persuading them to buy the products or services. The technique of selling is known as personal selling or salesmanship.

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    Personal selling is the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service. Personal selling refers to the presentation of goods and services before the customers and convincing or persuading them to buy the products or services. The technique of selling is known as personal selling or salesmanship.

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    7 vues10 pages

    Nidhi

    Transféré par

    nandashivam
    Personal selling is the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service. Personal selling refers to the presentation of goods and services before the customers and convincing or persuading them to buy the products or services. The technique of selling is known as personal selling or salesmanship.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 10

    | 

    

    
    MEANING OF
    PERSONAL SELLING

    Personal selling is the process of communicating with a


    potential buyer (or buyers) face-to-face with the purpose
    of selling a product or service.

    Personal selling refers to the The person who sells


    presentation of goods and goods to you in this way
    services before the customers is called a ͚salesman͛ and
    and convincing or persuading the technique of selling
    them to buy the products or is known as ͚personal
    services. selling͛ or ͚salesmanship͛
    — 
        

    (uilding Product
    Awareness Creating Interest

    Providing
    Information

    Stimulating
    Demand Reinforcing the (rand
    Essential elements of
    Personal Selling

    Face-to-Face
    interaction Persuasion

    Promotion
    Flexibility
    of sales

    Supply of Mutual
    Information (enefit
    DISADVANTAGES OF PERSONAL
    SELLING

    ß ß
    MISUNDERSTOOD

    1.High cost per unit

    2.Training cost

    The company will


    not cover big
    market
    sualities of salesperson engaged in
    Personal Selling

    Mental
    Physical suality
    suality

    Integrity of
    Ability to persuade
    character

    Knowledge of the
    Good product and the
    behavior company
    |||

    ORDER ORDER
    GETTERS TAKERS Trade
    Missionary salespeople Technical
    salespeopl salespeople
    CURRENT INSIDE e
    CUSTOMER ORDER
    SALES TAKERS Support
    personn
    el
    NEW
    FIELD ORDER
    (USINESS
    TAKERS
    SALES
    MANAGEMENT OF SALES
    FORCE

    1.ESTA(LISHIG 3.RECRUITING
    AND SELECTING 5.COMPENSATING
    SALES FORCE SALES PEOPLE
    PEOPLE
    O( ECTIVE

    2.DETERMING 4.TRAINING SALES 6.MOTIVATING


    SALES FORCE SIZE PERSONNEL SALES PEOPLE

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