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FESTIVE SEASON BOOMS BUSINESS

ECONOMY

THIS IS THE ONLY SEASON IN THE WHOLE YEAR WHEN


EVERY INDIAN DOSEN’T REPENT ON THE BIG HOLE IN HIS
OR HER POCKET.
THIS IS DUE TO THE ATTRACTIVE AND ALLURING OFFERS
GIVEN BY THE COMPANIES AT EACH INDIANS
DOORSTEPS IN THE FORM OF NEWSPAPER PAMPHLETS.
“OFFERS ARE UNCOUNTABLE ;RANGE IS DIVERSE”.
WE CAN SAY THAT THESE COMPANIES ARE GEARING UP
TO LIGHTEN UP THE CONSUMERS MOOD AS WELL AS HIS
WALLET.
IN MY THIS PRESENTATION
I would be focusing on the following areas:
1. DREAMS ON WHEELS (CAR SECTOR)
2. LUXURY PRODUCTS OR DURABLES.
3. TELECOM SECTOR(CELLULAR SERVICE)
4. AVIATION SECTOR(AIR TRAVEL)
DREAMS ON WHEELS

CAR SECTOR
CAR SECTOR

“THIS (INDIA) IS A VRY EXCITING MARKET, WE HAVE PLANS


FOR EXPANSION ,WE ARE ON FAST TRACK . “CIVIC” IS JUST
ONE OF THE HIGH QUALITY CARS WE WILL LAUNCH IN
INDIA”.
AS QUOTED BY “TAKEO FUKUI” CEO “HONDA MOTORS”.
NOW ONE QUESTION ARISES WHY
SO MUCH IS BEING OFFERED AT
THIS TIME ……
• THE ANSWER LIES IN THE FACT THAT Mfg. CONTINUE THEIR
PRODUCTION LINE IN LEAN SEASON TOO, THUS THERE IS
STOCK SURPLUS.
• THEREFORE , ALONG WITH NEW LAUNCHES THIS STOCK
SURPLUS IS SHOWCASED WITH FREE GIFTS KEEPING IN MIND
THE “FESTIVE AURA”.
CAR SECTOR

THIS YEAR IN TERM OF NEW LAUNCHES CHEVROLET AVEO ,FORD


FIESTA,HONDA CIVIC, TOYOTA CAMRY CAME BUT WHAT
COMES FORTH IS A SURPRISE AS Mfg. ARE GEARING UP FOR THE
PROMOTION OF THEIR NEW CAR MODELS AFTER SEEING AN 8%
HIKE IN CAR SALES IN THE FESTIVE SEASON OF OCT-DEC.
CAR SECTOR

. THIS YEAR WHERE “MARUTI” HAS EXPANDED CAPACITY FOR


“SWIFT”, AND IS OFFERING DISCOUNT OF UPTO Rs.20,000.
“HYUNDAI GETZ” IS NOT BEHIND AND IS OFFERING A
DISCOUNT OF Rs.40,000.

• THE SAME INDIA’S NUMERO UNO CAR COMPANY


“MARUTI” IS ALREADY OFFERING MARUTI ESTEEM
OWNERS AN OPTION TO UPGRADE TO “BALENO”
IN THE D-SEGMENT OF CARS
CHEVROLET OPTRA IS GOING TO
PROVIDE A DISCOUNT OF RS.40,000.
CAR SECTOR WITH FREE SERVICE PACKAGES & BUY
BACK OPTIONS
IN THE E-SEGMENT OF CARS SOURCES
REVEAL THAT SONATA EMBERA IS
PROVIDING A LUCRATIVE DISCOUNT OF
Rs.1,50,000
ALSO MITSUBISHI CEDIA IS AVAILABLE
WITH FREE INSURANCE AND
REGISTRATION COSTS.
DIESEL MANIA
• NOW FOR THOSE PEOPLE WHO ARE PLANNING TO
BUY A CAR BUT ARE DELAYING TO DO SO DUE TO
HIGH FUEL PRICES ,HAVE A GOOD NEWS.

• THE NEWS IS AROUND THE RISING DIESEL MANIA AS


AROUND 49,000 UNITS HAVE BEEN SOLD IN JULY
2006 ALONE, THUS THERE IS A SERIOUS BUSINESS
POTENTIAL FOR DIESEL CARS IN B SEGMENTS.

DIESEL MANIA

. THIS YEAR TATA INDICA DIESEL


VERSION IS GOING TO COST Rs.
30,000 LESS AND SIMILARILY IN
THE B-SEGMENT OF CARS ACCENT
CRDi IS COSTING Rs.55,000 LESS.

. SOURCES REVEAL THAT TATA INDIGO MARINA IS GOING TO GET


CHEAPER BY Rs.40,000 .
NEWS IS ALSO THAT DIESEL GETZ IS COMING TO MARKET VERY
SOON.
APART FROM HEAVY DISCOUNT
IN PRICES OTHER LUCRATIVE
OFFERS ARE :
1. AVAILABILITY OF CARS WITH SCHEMES HAVING 0%
INTEREST RATES AND ZERO DOWN PAYMENT .
2. FREEBIES LIKE STEREO SYSTEM , CENTRAL LOCKING ,
FLOOR MATS AND BODY MOULDINGS .
3. FREE INSURANCE SCHEMES .
4. FREE SERVICE PACKAGES AND BUY BACK OPTIONS .
SO,

NOT ONLY IS FESTIVE SEASON THE RIGHT TIME TO


BUY A CAR , IT IS A BLESSING FOR THE POCKETS AS
WELL.
WE CAN CALL IT JUST THE BEGINNING AS IT JUST
GIVES US THE GLIMPSE OF WHAT IS COMING AHEAD
OF US.
LUXURY PRODUCTS

OR DURABLES
“LUXURY PRODUCTS”
“DIWALI SHOPPING” IS A RITUAL IN INDIA , SO WITH THEIR EYES ON
THE UPCOMING FESTIVAL SEASON BIG BRANDS LIKE : LG, SAMSUNG
,PHILIPS, WHIRLPOOL ,ONIDA, BPL etc. ARE PLANNING OF A
FESTIVAL BONANZA FOR THOSE CONSUMERS WHO ARE THINKIKG
OF BUYING SOME NEW LUXURY PRODUCTS OR REPLACING THE OLD
ONES WITH “NEW TECHNOLOGY”.
NOW IN THE NAME OF COMPETITION
WHAT THESE BRANDS ARE DOING
ARE AS FOLLOWS:

. WHIRLPOOLTHE LEADING NAME OF CONSUMER DURABLES


GOODS IN INDIA HAD TARGETTEDA WHOPPING SALE OF
Rs. 500 MILLION IN KERALA ONLY DUE TO THE ONAM
FESTIVAL.
ONLINE GIFT VOUCHERS ON e-bay ARE ATTRACTING NRI TO
SPRUCE UP THEIR SALES.
.AS AROUND 50% DURABLE SALE IN INDIA TAKE PLACE
DURING THIS FESTIVAL PERIOD HENCE “LG”IS
TARGETTING Rs. 90 BILLION SALE (sep-nov) WHICH IS
30% OF THEIR TOTAL ANNUAL SALE.
1.
“EXCHANGE SCHEMES” ARE A RAGE NOW AS ON
EXCHANGE OF ANY PRODUCT YOU GET A BRAND
NEW PRODUCT IN RETURN THAT TOO OF THE SAME
BRAND + SOME EXTRA GIFT THAT TOO BRANDED IN
THROW AWAY PRICES.

• “SANSUI” IS PROVIDING GUARANTEED FREE TO &


FRO TICKETS ON PURHASE OF SELECTED SANSUI
PRODUCTS T.V.
NOT TO MISS THE FREE GIFT
COUPON GIVEN BY THESE
COMPANIES TO ATTRACT
CUSTOMERS
LIKE:
IF YOU BUY ANY HERO HONDA MOTORCYCLE YOU COULD WIN
ATTRACTIVE PRIZES IN LUCKY DRAW (Ex. Wrist watch,water
dispenser)

We can say that the bigger the product more better are the free gifts.
APART FROM HEAVY DISCOUNT
PRICES OTHER OFFERS ARE:

1. FREE GIFTS (SCRATCH AND WIN)


2. INCENTIVES TO DEALS(EXCHANGE PRICES)
3. FREE SERVICING WITHIN A PERIOD OF TIME
4. DISCOUNT COUPON
5. EXTENDED WARRANTY.
LOOK OUT:
• WHERE 95% BRANDS ARE ENDORSING THEIR
PRODUCTS WITH FREEBIES ONE HAS TO BE SENSIBLE
ENOUGH TO LOOK BEYOND THE OFFER & SEE
WHETHER IT IS ACTUALLY OFFERING GREAT
DISCOUNTS OR ARE HIDING TAXES, CONDITIONS.
• JUST LIKE “HITACHI” WHICH HAVE A ENTIRELY
DIFFERENT MARKETTING STRATEGY THAT SAYS:
“GOOD PRODUCTS (HITACHI PRODUCTS) NEVER COME
WITH DISCOUNTS”.
TELECOM SECTOR

OFFERS RINGING ALOUD


“TELECOM SECTOR”

1. TELECOM SECTOR IS ALL SET TO CAPTURE THE


ESSENCE OF FESTIVAL BONANZA.
2. EACH CELLULAR COMPANY BE IT AIRTEL, HUTCH,
IDEA CELLULAR, ALL ARE PROVIDING DEALS THAT
NOT ONLY ATTRACT THEIR SUBSCRIBED USRES
BUT ALSO NON CELL USRES TO MAKE A THOUGHT
ABOUT IT.
AMONG THEIR DEALS SOME
OFFERS INCLUDE

1. DUO MAGIC- UNDER THIS DUO HANDSET OF MOTO


V3 ARE AVAILABLE UNDER THE AWESOME-
TWOSOME OFFER BY TATA SERVICES AND
MOTOROLA AT AVERY LOW RATE.
2. INCREASE IN NUMBER OF SUBSCIPTIONS ARE ALSO
AIMED AT BY PROVIDNG NEW CONNECTIONS AT
VERY LOW PRICE.
SOME INTERESTING FACTS ARE:

• SINCE COMMENCEMENT OF OPERATIONS IN INDIA


AIRTEL SAW THE HIGHEST EVER MONTHLY ADDITIONS
OF 0.67 MILLION SUBSCRIBERS IN THE MONTH OF
DIWALI IN YEAR 2005.
• RELIANCE TELECOM HAD ORDERED 3 MILLION
HANDSETS TO ITS CDMA MANUFACTURERS.
NOKIA N-SERIES

• THE LATEST TECHNOLOGY HANDSETS BY


NOKIA ARE THE N-SERIES MODEL.
• THIS FESTIVE SEASON ALL THE N-SERIES
MODELS HAVE GOT CHEAPER BY Rs.(3000-
4000).
SOME MORE OFFERS ARE:
1. TELECOM Mfg. COMPANIES HAVE TIED UP
WITH SERVICE PROVIDERS OVER THE LAST
FEW YEARS TO ENSURE BETTER SALE OF
HANDSETS THIS YEAR.
2. ALONG WITH LOW TARIFF RATES WHAT
MORE ATTRACTS IS THE DUO HANDSET
OFFER
3. WHERE “NOKIA” IS GOING TO INTRODUCE
20 NEW MODELS , “MOTOROLA” IS PLANNIG
TO LAUNCH NEW SETS PRICED AS LOW AS
30$.
AVIATION SECTOR

FESTIVAL OF F(LIGHTS)
“FESTIVE SEASON MEANS
A COUPLE OF HOLIDAYS AND
HOLIDAYS MEAN OUTINGS”
THIS IS THE POINT WHERE AIRLINERS ARE
ATTRACTING THEIR FREQUENT FLYERS AS
WELL AS NON FREQUENT ONES WITH HEAVY
DISCOUNTS AND OPTIONAL FREEBIES .
AS FAMILIES PREFER SHORT HALT AT PLACES ,
THEY KNOW ABOUT THE DATE FOR THE
HOLIDAYS ,THUS THEY BOOK IN ADVANCE OF A
MONTH OR TWO AND GET AIRTICKETS AT
THROW AWAY PRICES THANKS TO LOW COST
AIRLINES LIKE “AIR DECCAN” “GO-AIR” Etc.
“OUR FARES ARE SPECIAL IN THEMSELVES & ARE
MEANT TO ENABLE MORE PEOPLE ESPECIALLY
NON AIR TRAVELLERS TO TAKE TO THE SKIES ” -
Capt. GOPINATH, AIR-DECCAN

SPECIAL DISCOUNTS ARE PROVIDED


FOR FLYERS FLYING TO DESTINATION
LIKE GOA, KERALA,JAIPUR Etc . THIS
IS IN COLLABORATION WITH TOURISM
INDUSTRY , THUS BOTH SECTOR GETS A
BOOM IN THIS FESTIVE SEASON.
“HERE ALSO THE MAIN TARGET IS
YOUTH AS THEY ARE ABLE TO SPEND
WHILE MOVING OUT OF THEIR HOME IN
THIS FESTIVE SEASON ”– AS SAID BY
FREDERICK BIVECHA SENIOR V.P.
“SOTC Gp”.
LOW COST
AIRLINES

• LOW COST AIRLINES LIKE “AIR DECCAN” , “GO-AIR” ,


“SPICEJET” HAVE BEEN PROVIDING AIR TICKETS AT
VERY LOW PRICES (ON BIDDING) BUT NOW THEY ARE
SELLING THEIR TICKETS FOR FLIGHTS 6 MONTHS IN
ADVANCE AT FARE AS LOW AS Rs.6/- .
• UNBELIEVABLE BUT TRUE.
• DIWALI SAW “GO-AIR” CELEBRATING IT’S FIRST
ANNIVERSARY. WHAT WE GET IS A CHANCE TO BOOK
OUR TICKETS BETWEEN “Rs.499 – 999”. , OUT OF
1,50,000 TICKETS.
THOUGH NOT MUCH IS IN STORE FOR
FLYERS THIS SEASON BUT WHATEVER
IS , IS ATTRACTIVE ENOUGH FOR A
FLYER ,LIKE:
1. DISCOUNT ON RETURN TICKET
2. FREE COMPANION TRAVEL IN BULK PACKAGES ,
3. OBVIOUS LOW FARES
NOT TO FORGET THE LATEST NEWS OF “AIR-DECCAN”
SELLING SIX MONTH PRIOR TICKET AT Rs.6 ONLY(for
oct-march period)
BUT TALKING ABOUT THE
“IN FLIGHTS SERVICES” REALITY
IS THE OTHER WAY ROUND

1. POOR HOSPITALITY SERVICES


2. DELAY IN FLIGHT TIMINGS

3. EXTRA “SALESTAX CHARGES”


THAT ARE NOT MENTIONED IN
THE OFFER CLEARLY.
4. IN SHORT MOSTLY
UNPLEASANT EXPERIENCE.
THUS,
• WHENEVER THESE THROW AWAY PRICE
TICKETS ATTRACTS US ,WE SHOULD CHECK
THE EXTRA CHARGES (HIDDEN) THAT ARE
ATTACHED TO IT .
• ALSO ONE MAKES SURE TO ENQUIRE ABOUT
THE TIMINGS OF THESE SO CALLED LOW COST
AIRLINES THROUGH CALL CENTRES .
SO,
• IN THE END I WOULD LIKE TO SAY THAT BUSINESS
ECONOMY IS POSITIVELY EFFECTED DUE TO THIS
FESTIVE SEASON,
• AND ALSO IT GIVES COMPANIES A CHANCE TO
SHOW THEIR MANAGEMENT STRATEGIES AND
OBTAIN PROFIT IN CRORES .
• THUS OFFERS ARE UNLIMITED,
• RANGE IS DIVERSE
• BUT BUY SENSIBLY.

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