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ECONOMY
CAR SECTOR
CAR SECTOR
OR DURABLES
“LUXURY PRODUCTS”
“DIWALI SHOPPING” IS A RITUAL IN INDIA , SO WITH THEIR EYES ON
THE UPCOMING FESTIVAL SEASON BIG BRANDS LIKE : LG, SAMSUNG
,PHILIPS, WHIRLPOOL ,ONIDA, BPL etc. ARE PLANNING OF A
FESTIVAL BONANZA FOR THOSE CONSUMERS WHO ARE THINKIKG
OF BUYING SOME NEW LUXURY PRODUCTS OR REPLACING THE OLD
ONES WITH “NEW TECHNOLOGY”.
NOW IN THE NAME OF COMPETITION
WHAT THESE BRANDS ARE DOING
ARE AS FOLLOWS:
We can say that the bigger the product more better are the free gifts.
APART FROM HEAVY DISCOUNT
PRICES OTHER OFFERS ARE:
FESTIVAL OF F(LIGHTS)
“FESTIVE SEASON MEANS
A COUPLE OF HOLIDAYS AND
HOLIDAYS MEAN OUTINGS”
THIS IS THE POINT WHERE AIRLINERS ARE
ATTRACTING THEIR FREQUENT FLYERS AS
WELL AS NON FREQUENT ONES WITH HEAVY
DISCOUNTS AND OPTIONAL FREEBIES .
AS FAMILIES PREFER SHORT HALT AT PLACES ,
THEY KNOW ABOUT THE DATE FOR THE
HOLIDAYS ,THUS THEY BOOK IN ADVANCE OF A
MONTH OR TWO AND GET AIRTICKETS AT
THROW AWAY PRICES THANKS TO LOW COST
AIRLINES LIKE “AIR DECCAN” “GO-AIR” Etc.
“OUR FARES ARE SPECIAL IN THEMSELVES & ARE
MEANT TO ENABLE MORE PEOPLE ESPECIALLY
NON AIR TRAVELLERS TO TAKE TO THE SKIES ” -
Capt. GOPINATH, AIR-DECCAN