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By:

S.Shweta
Amardeep Singh
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Vifferent colors evoke different general feelings in consumers. We should

avoid colors that will negatively impact the message that is being delivered.
Here are some common interpretations for colors:-
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Black Heavy, mournful, highly technical, formal, death

Brown Earth, simplicity, outdoors
Blue Peace, tranquillity, trust, confidence, security
Purple Royalty, wisdom, spirituality, mystery
Green Nature, environment, health, reptiles, insects
Gray Conservative, practical, reliability, security, staid
Red Passion, excitement, love, intensity, heat,
aggression
Orange Warmth, expansive, flamboyant
Yellow Optimism, happiness, idealism, imagination
White Purity, reverence, cleanliness, simplicity
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 is the color of fire and blood, so it is associated with energy, war,
danger, strength, power, determination as well as passion, desire, and
love.
- It is used as an accent color to stimulate people to make quick
decisions.
- It is used in Internet banners and websites. In advertising, red is often
used to evoke erotic feelings.
- This color is also commonly associated with energy, so we can use it
when promoting energy drinks, games, cars, items related to sports and
high physical activity.
- Chinese restaurants like shangrila and beijing bites are known for their
red ambience.

> We use °
 to promote products and services related to cleanliness.

- It is mainly used in water purification filters, cleaning liquids, vodka.
- In airlines, airports, air conditioners.
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WHITE signifies purity and faith. The advertisements of
detergents always use light colours to showcase their
product.The whiter the clothes of the actors showcased in the
advertisement the stronger is the perception made in the
minds of people about the quality of the detergent .