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Assignment

IMS MM 3rd A, B

Product Management
Explain the following: Date: November 29th, 2010

1. Attitudinal model of Product Decisions


2. PLC as a forecasting model and Extension of PLC
3. Operationalizing the aspects of PLC
4. Diffusion Theory of Innovation
5. Product Planning Process
6. Product Launch
7. New Product Development process
8. Roles and responsibilities of product manager
9. Test marketing objectives, Types, Design considerations, Limitations
10. Classification of new products

Instructions:

Make flowcharts/diagrams/matrix where applicable.


Explain through examples.
Submit handwritten assignment.
Submission: December 7th, 2010 Tuesday.
Students not submitted their projects – submit till December 8th, 2010

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