Total No.

of Pages: 2

Register Number: 2686

Name of the Candidate:

M.M.M. DEGREE EXAMINATION - 2010

(SECOND YEAR)
(PAPER – X)
250. GLOBAL MARKETING
May) (Time: 3 Hours
Maximum: 100 Marks

SECTION - A
Answer any FIVE questions. (5 × 5 = 25)

1. What do you mean by balance of payments?

2. What are the risks involved in foreign trade?
3. Given examples of non-tariff barriers?
4. What do you mean by International Monetary System?
5. Write any three functions of international economic forums.
6. Write a short note on Import Substitution.
7. What do you mean by international liquidity?
8. Explain the financing of imports.

SECTION - B
Answer ALL questions. (6 × 12½ = 75)

9. (a) How is a country’s balance of payments always balanced?

(OR)
(b) Analyze India’s present position in global marketing and what steps should the
government take to further develop it?
10. (a) Explain the various forms of foreign exchange controls in India.
(OR)
(b) Write short notes on: (a) STC; (b) Role of World Bank.
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11. (a) What are the causes of disequilibrium in balance of payments? How can you
overcome them?
(OR)
(b) Explain in detail the various procedures for imports.
12. (a) Explain how governments promote international trade in India.
(OR)
(b) Explain the tariff and non-tariff barriers in India.
13. (a) What do we mean by free trade? What are the obstacles to free trade?
(OR)
(b) What are the differences between the GATT and the WTO? What does “Most
Favored Nation” mean
14. (a) What is globalization? What are the impacts of globalization?
(OR)
(b) Why were many developing countries encouraged by international institutions such as

the World Bank to open themselves to international trade?

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