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Culture is dominant over religion

Religion seems to be much authoritative than the culture but this is not true. Specially, the
minorities of a culture always blend their religious values with the cultural of majorities. Eating
the meat of cow, naming their children with Islamic names, participating in the Islamic events
are the practical observations regarding Hinduism in Pakistan.
In international marketing, same marketing strategy must not apply to different cultures even
practicing same religion. Cinema halls are restricted in Saudi Arabia in contrast to Pakistan. A
girl in mini skirt may deal customers on reception in turkey but she needs to be roofed in
Pakistan. It would be strange to see to see a woman without Burka in tribal areas of NWFP but it
would be strange to see a woman in Burka in Islamabad or Karachi. Cultures similar in religion
may differ in practicing religious values; same religious value is appreciated in one culture while
neglected in other culture of same religion. A marketer should treat religion inferior than the
culture because the religion is always dominated by the culture.

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