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  • Search, The New God.

    Transféré par

    mandysalomon
    25 vues1 page
    My first rant in a technology column WebWatch, written for the Age Newpaper, Australia 2008-9

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    Search, the new god.

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    My first rant in a technology column WebWatch, written for the Age Newpaper, Australia 2008-9

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    25 vues1 page

    Search, The New God.

    Transféré par

    mandysalomon
    My first rant in a technology column WebWatch, written for the Age Newpaper, Australia 2008-9

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Age Index: 1.

    14
    Thursday 23/10/2008 Brief: SWIN
    Page: 18
    Section: Green Guide
    Region: Melbourne Circulation: 208,000
    Type: Capital City Daily
    Size: 140.20 sq.cms.
    Published: MTWTFS-

    Finding a new god


    v salomon
    ELCOME to webwatch,

    W a column to rant, rave


    and jam about the
    World Wide Web. But first a
    caveat: authority in web-watching
    is available to anyone with a few
    spare minutes, an internet
    connection, and the wherewithal and in exchange we have
    to push, click, tap or say "enter" consented, wittingly or not, to
    and find a site. being watched. The artefacts of
    Sites? We've got 30 billion of everyday life, endlessly
    'em! Thank heavens for search. fascinating, easily accessed and
    Search is the web-watcher's stored in perpetuity, are mirrored
    saviour. No one is in control of by the key words we enter, the
    the web, and there is no way of selections we make and the links
    truly knowing how many we jump to. This behaviour, for
    webpages there are. They exist which technology journalist John
    moment by moment. Batelle coined the phrase "the
    Google is the king of search. database of intentions", is gold to
    It took a mere six seconds for it advertisers and the basis of
    to find 3.120 billion page Google's business model.
    references to itself. "God", on the Google loves web-watchers
    other hand, comes in at a because we click though sites,
    relatively paltry 6.620 million flag our intentions and leave
    references. In an always-on traces everywhere. It is a healthy
    world, search is the new religion. enough equation, but as search
    Google's public mantra is "to becomes more sophisticated
    organise the world's information (imagine searching using mood
    and make it universally or concept), so Google will
    accessible and useful". But in leverage our enhanced web-
    capturing our clicks, and our watching and be able to exploit
    data (which we give away under its deeper insights into humanity.
    the terms of the free subscription Who then will be the master and
    services), Google has collected the genie?
    profits of mythical proportions.
    Our friends at Silicon Valley Mandy Salomon researches web cultures
    have provided us with the tools at Swinbume University
    to become expert web-watchers, msalomon@swin.edu.au

    Copyright Agency Limited (CAL) licensed copy Ref: 42742493

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