DON’Ts

of

SOCIAL MEDIA MARKETING

with
 #1

DON’T

start without objectives

1. Put pen to paper before the start of the initiative and substantiate a
realistic yet achievable goal list.
 #2

DON’T

ignore the importance of training

2. It is imperative to conduct organization-wide training at the start

of your Social Media Marketing (SMM) campaign.
 #3

DON’T

underestimate the time and effort involved

3. While most social media applications are free, they are time and
labour-intensive and demanding. And time is money.
 #4

DON’T

press ahead until all your bases are covered

4. Make sure your online strategy and presence are firmly set in
place before you promote your business in the social media.
 #5

DON’T

work without SEO support

5. SEO and SMM must work hand in hand to ensure that you make
an impact in the search engines.
 #6

DON’T

delegate unless absolutely necessary

6. The wrong person can cause a lot of damage to an otherwise well-

run campaign. Only delegate to well-trained individuals.
 #7

DON’T

engage the competition

7. Leave your competitors and concentrate on your assets. Going on

the attack in the social media can quickly backfire.
 #8

DON’T

overburden your audience

8. A ‘hard-sell’ approach or information overload are big ‘no, no’s.

Post at regular intervals without saturating your audiences.
 #9

DON’T

mistake flexibility for weakness

9. Stay flexible along the way. Be ready to change course where

necessary and make sure your flexibility is not misunderstood.
#10

DON’T

stop until you reach your goals

10. Persistence and steadfasteness pay. You often need to reach

critical mass before your social media efforts pay off.
And if you need qualified help …

OSCAR DEL SANTO

WWW.OSCARDELSANTO.COM