Targeting is not only about reaching the right audience but also about interacti

ng with them and having an open dialogue. And obviously, it s much easier to engag
e consumers when you have a clearly defined target audience.
We enable this through dynamic profiles, which are based on specific audience cr
iteria such as age, gender, income, interests, behavior, language and location a
mong others. With this profile breakdown, agencies can send relevant advertiseme
nts that add valued to the consumer experience, however, the actual identity of
the person will be protected and all subscriber data will remain with the operat
ors.