A Presentation on

Product Positioning of Electronics

Showrooms
in Gwalior

Submitted to:- Submitted by:-

Prof. Ashish Mehra Pragati Anand
Abhishek
Laghate
 LOKPLAZA

 MANISH SALES

 NAMAN ELECTRONICS
 Lokplaza is the name of electronic
showroom has flourished under
dynamic leadership of Mr. Chirag
Lokwani.
 Successfully start serving to
Consumers from 2003
 Continuously winning medals for
Sales & Best Pavilion/Stall of ‘Gwalior
Trade Fair’ of India.
 ‘A Concept & an Idea’ in order to
serve Consumer under one roof.
 Slogan “ Right Price Wide Choice”
 Sales Turnover per month 10 lacs/-
 The name of electronic showroom
“MANISH SALES” came into existence
in the year in the year 1997 by Mr.
Praveen Maheshwari.
 Successfully started in 1997 and
winning medals for sales and best
pavilion/stall of Gwalior trade fair of
India.
 Manish Sales believes in ‘consumer
satisfaction’ after sales service and
believes in quality management of
products.
 Sales turnover per month is 15 lacs/-
 Naman electronics is the name of
electronic showroom was flourished by Mr.
Manish Maheshwari.
 Successfully start serving to Consumers
from 2004.
 A Concept & an Idea’ in order to serve
Consumer under one roof.
 Tag line is “ Vishwas, Bharosa or
Santushti”.
 It has monthly turnover around 10 lacs.
 It is a process of creating an
image for the product in the minds
of consumers.

 Product positioning has been

described as 'winning the hearts
and the minds of customers‘
because great brands have long
term customers.
 On the basis of product line
 On the basis of promotion
 On the basis of companies range
 On the basis of facilities
 Max. Companies Range & Line

Less More
Facilities Facilities

Min. Companies Range & Line

 Max. Product Sales

Min.
Max.
Promotio Promotion
n

Min. Product Sales

 There are several Electronic
Showrooms in Gwalior and the
positioning In customer mind is
different. According to our research
Manish Sales is the leading Electronic
Showroom. It provides better
product in low price with better
quality and is located in most
approachable destination.
Although they should increase the
maximum companies product,
promotion through F.M Channels
and representatives.
Thank You