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These principles are called “Seven C’s”; these are completeness, conciseness,
consideration, concreteness, clarity, courtesy, and correctness.
Seven C’s are the seven most useful qualities of effective communication. They are
called Seven C’s because name of each of these qualities starts with a C, and they
are seven in numbers, therefore they are called Seven C’s. Although they are just
seven small words starting with a letter C but their importance for effective business
communication is same as the importance of seven seas for the world.
1) Completeness
2) Conciseness
At the core of correctness are the proper grammar, punctuation and spelling.
However, message must be perfect grammatically and mechanically. The
term correctness, as applied to business messages also mean three
characteristics.
6) Courtesy
7) Correctness
It means that message should be specific instead of general.
Misunderstanding of words creates problems for both parties (sender and
receiver). When you talk to your client always use facts and figures instead of
generic or irrelevant information.
CONCLUSION
These 7 C’s help a person to compose a message in such a way that brings back the
positive feedback from the receivers. That’s why it is advice able for everyone to
understand and apply these 7C’s whether he is a teacher, doctor, businessman or a
student.