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Alexei Kapterev
Q: What is brainstorming
anyway?
➊ What is a brainstorm?
➋ Why brainstorm?
➌ How to brainstorm?
What is a brainstorm?
or
Storm Storm
Why brainstorm?
— Ethan Rasiel,
The McKinsey Way
How to brainstorm?
— Steve Schildwachter,
FCB Global
Step 2:
The people
Not “experts only”
Invite different people
Remember:
you need new ideas
Present them
the information
(and better not just in a written form)
The IDEO experiment
Of course.
Step 3:
The set
Something to write
Something to eat
Something unusual*
?
Problem Target amount Time Rules
of ideas
The rules are:
Yes, and...
Avoid moderation!
Moderator by Konstantin Voschanov
Remember:
you need new ideas
But be strict
with the rules.
Write whatever they say,
exactly as they say!
Got a stupid idea?
Say it out loud.
Just to get rid of it.
Stuck? Use creativity aids.
Go with the flow!
The amount
Time’s up?
reached?
Now filter what you’ve got.
Good?
Bad?