RESISTANCE TO CHANGE

• Even when employees need change, they hang on to

data that suggests they don’t.
• Major forces of resistance:
– Individual sources: perceptions, personalities, and needs.
– Organizational sources: structural makeup of organizations

• Change agents: manage change activities.

– Can be managers, nonmanagers, employees or outside
consultants.

Source: Essentials of Organizational Behavior book

 Individual Sources

Habit Economic Factor

Fear to the Unknown

Security Selective Information Procesing

 Oragnizational Sources
• Structural Inertia
• Limited focus of change
• Group Inertia
• Threat to expertise
• Threat to established Power relationships
• Threat to established resource allocations
 OVERCOMING RESISTANCE TO CHANGE

Education and communication Participation

Building emotional commitment Implementing changes fairly

OVERCOMING RESISTANCE TO CHANGE

Cooptation cooptation
Selecting people who accept change

Coercion