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  • Brand Audit Tool: Seamless Branding

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    sasco30
    42 vues4 pages
    This document introduces a brand audit tool to assess how consistently a company presents its brand across different applications. It suggests that a strong brand consists of coordinated elements like messaging, visual style, and tone of voice. The tool allows users to evaluate how seamlessly these elements are integrated into various communications channels, from marketing materials to digital and physical assets. Conducting a brand audit can reveal inconsistencies that undermine a company's unified brand presence. The tool presents brand guidelines implementation as either "always," "sometimes," or "never" to give communications professionals a clear picture of their brand's internal alignment.

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    Titre original

    BrandAuditTool[1]

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    © Attribution Non-Commercial (BY-NC)

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    This document introduces a brand audit tool to assess how consistently a company presents its brand across different applications. It suggests that a strong brand consists of coordinated elements like messaging, visual style, and tone of voice. The tool allows users to evaluate how seamlessly these elements are integrated into various communications channels, from marketing materials to digital and physical assets. Conducting a brand audit can reveal inconsistencies that undermine a company's unified brand presence. The tool presents brand guidelines implementation as either "always," "sometimes," or "never" to give communications professionals a clear picture of their brand's internal alignment.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    42 vues4 pages

    Brand Audit Tool: Seamless Branding

    Transféré par

    sasco30
    This document introduces a brand audit tool to assess how consistently a company presents its brand across different applications. It suggests that a strong brand consists of coordinated elements like messaging, visual style, and tone of voice. The tool allows users to evaluate how seamlessly these elements are integrated into various communications channels, from marketing materials to digital and physical assets. Conducting a brand audit can reveal inconsistencies that undermine a company's unified brand presence. The tool presents brand guidelines implementation as either "always," "sometimes," or "never" to give communications professionals a clear picture of their brand's internal alignment.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 4

    1 Seamless Branding

    brand audit tool


    consistent messages, appearance, personality…
    Audit your brand:

    First-Tier Applications
    Does your
    1. Brand-management professionals 2. These brand elements reach
    brand/identity

    Corporate Overview Brochures


    understand that a brand consists their audiences via numerous

    Brand Platform/Architecture

    Buildings/Vehicles/Signage
    of much more than a logo. A applications:
    brand is a well-thought-out give you

    Design Guidelines
    framework of messages, tone of

    Logo/Namestyle
    voice, colors, names and vision.
    For example, one company’s ‘one voice’?

    Stationery
    brand may include these elements:

    Consistent Vision, Positioning

    Audit the consistency of your messages, appearance, personality Consistent “Personality”


    3. How consistently are these Always

    seamless elements included in each Consistent Messages


    application? Consistent Tone of Voice

    Brand/Identity Elements
    Consistent Editorial Style
    Situation:
    Consistent Logo Usage
    Most companies have brand design

    branding: Never
    Consistent Signature Usage
    Consistent Tagline Usage
    Consistent Typefaces
    Consistent Color Palette
    Consistent Style of Imagery
    guidelines. Some even include
    messaging or tone of voice. But are
    these guidelines integrated into all
    your communications?

    The BrandLogic Brand Audit Tool enables


    communications professionals to view a
    Let’s “audit” a typical company…
    Consistent Component Relationship simple “picture” of their brand.
    1 Seamless Branding

    “Our annual
    The diffusion of a brand:
    First-Tier Applications New Media Investors
    report firm
    “We decided to hire

    Corporate Overview Brochures


    said our

    Brand Platform/Architecture

    Buildings/Vehicles/Signage
    the ‘hottest’ Web

    Online Annual Report


    guidelines

    Print Annual Report


    Design Guidelines
    Logo/Namestyle
    agency, who told us

    CD and Video
    didn’t apply

    Stationery

    Intranet
    that ‘cool’ sites didn’t

    Web
    to them,
    follow old rules.” Consistent Vision, Positioning

    Always
    Consistent “Personality” either.”
    Consistent Messages
    Consistent Tone of Voice

    ManyConsistent Editorial
    well-conceived Styleprograms
    brand
    have been lost by misguided
    Consistent Logo Usage
    attempts to be “more creative.”
    Consistent Signature Usage
    Consistent Tagline Usage
    Consistent Typefaces
    Consistent Color Palette
    Never
    Consistent Style of Imagery
    Consistent Component Relationship
    1 Seamless Branding

    The BrandLogic Brand Audit Tool First-Tier Applications New Media Investors “Below the Line”

    Corporate Overview Brochures


    View a picture of your applications,

    Brand Platform/Architecture

    Buildings/Vehicles/Signage

    Product Manuals/Inserts
    Online Annual Report

    Recruitment Material
    or compare business groups

    Benefits/HR Material
    Print Annual Report
    Design Guidelines

    Print Publications
    Web Publications
    Logo/Namestyle

    Sales Collateral
    CD and Video

    Direct Mail
    Packaging
    Stationery
    BrandLogic can customize the tool to your

    Intranet
    Web
    applications, identity, or division/product lines.

    Consistent Vision, Positioning


    Consistent “Personality”
    Always
    Consistent Messages
    Consistent Tone of Voice
    Brand/Identity Elements

    Consistent Editorial Style


    Situation: “Below the line” applications are often
    Consistent Logo Usage spread across myriad vendors with little knowledge
    or interest in your essence.
    Consistent Signature Usage
    Consistent Tagline Usage
    Consistent Typefaces
    Consistent Color Palette
    Never
    Consistent Style of Imagery
    For more information, Consistent Component Relationship
    call 203.834.0087 ext. 310
    Audit your brand using the BrandLogic Interactive Tool.

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