Académique Documents
Professionnel Documents
Culture Documents
Semester – II
Semester – III
Semester – IV
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Semester – V
Semester – VI
Semester – VII
Semester – VIII
610 Entrepreneurship
611 International Business
612 Management Information System (MIS)
613 Elective – I
614 Elective – II
Business internship 6-8 Weeks carrier 100 marks and 03 credit hours.
NOTE: Requirement for award of 04 year BBA (Hons) Degree Program:
Comprehensive Examination: Evaluation shall be on the basis of pass/fail. There shall be no
grading or marks for comprehensive examination.
All courses my not be necessarily offered every year. Alternate courses may be substituted as
and when needed.
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Semester – I
Introduction:
The usefulness of English Language cannot be denied. It enriches our thought and culture, and
provides us with the most important vehicle of expression. It has opened for us several doors of
light and knowledge, for it is the Lingua Franca of the world and the language of science,
technology, commerce and diplomacy. Without English we shall be handicapped in our
advancement and out progress will be seriously retarded in several important spheres of life. To
give it up means putting the hands of the clock back by more than a century, to take several
steps backwards, to surrender ground which has been gained through persistent toil and labor,
to lose the front seat in international forums and to miss the opportunity of having a direct
impact on the other people’s minds.
Course Objectives
The objectives of the course are:
1. To build the sound vocabulary of the students
2. To improve the linguistic skills of the students
Course Contents
• Paragraph Writing
• Comprehensions
• Precis Writing
• Dialogue Writing
• Discussion and Presentations
• Importance of web sites in business
• How to launch a product
• Emphasis by Position
Textbooks/Reading Material
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1. Business Communications by Wills 3. Business Opportunities by Vicky Hollet
2. Exploring the World of English by Saadat
Ali Shah
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302 IT IN BUSINESS
• Microsoft Project
• Internet Browsers
• Databases
• Information Systems Importance in Business
• E-Banking
Text Books:
• James A. Senn: Information Technology in Business, BPB Peter Norton’s
• Introduction to Computers
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302 PAKISTAN AND ISLAMIC STUDIES
An introduction to the history of Pakistan is studied with reference to the history of period
independence period and then what were the reforms after the independence of Pakistan. The
subject also discusses the different presidential eras and what contributions were made by
different rulers in various fields of nation’s development. The later division of the course focuses
on the Islamic aspects of the country. An Islamic study is an integral part of any program in a
Muslim state.
Purpose of the Course:
This is a history-related course with the goal to introduce the student to basic history. Students
will be presented with material, which will give them a broad base of understanding of their
nation history. Contemporary issues will also be discuses as well as the history of nation’s
changes which have occurred over the past one hundred years.
Course Objectives:
• Upon completion of this subject the students will be able to:
• Learn about the historical revolution that led to freedom
• Understand the great works and study what steps their leaders had taken to free the
nation
Text Books:
1. Ikrame Rabbani: Pakistan Studies
2. Dr. Javaid Iqbal: Ideology of Pakistan, Ferozsons, Rawalpindi
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304 BUSINESS MATHEMATICS
• Preliminaries
• Linear Equations
• Systems of Linear Equation
• Linear Functions Applications
• Mathematical Functions
Text Books:
1. Frank S. Budnick: Applied Mathematics for Business Economics and Social Sciences
2. Bowen: Mathematics with Applications in Management and Economics
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305 FUNDAMENTALS OF ACCOUNTING
Introduction:
• Purpose and Nature of Accounting
• Various areas of Accounting Forms of Business Enterprises
• Accounting Information users
• GAAP
• Conversion
• Business transaction and
• Accounting equation
Accounting Process:
• Recording changes in financial position
• Double entry Accounting system
• Journal
• Ledger
• Trial Balance
The Accounting Cycle:
• Measuring Business income
• Adjusting process
• Completion of Accounting Cycle
• Work Sheet
• Financial Statements
• The Control of Cash transaction
• Accounting of receivables accounting for inventory
• Accounting for depreciation of fixed assets
• Deprecation Methods
Text Books:
1. Rebert F. Meigs and Walter B. Meigs: Accounting: The Basis for Busines Decisions,
McGraw Hill, Inc
2. Eric G. Flamholtz, Diana Troik Flamholtz, Michael A.Diamond: Principle of Accounting,
Macmillan Publishing Co. New York.
3. Frankwood: Business Accounting – I, Business Accounting – II
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305 Fundamentals of Business
• Introduction to Business
• The Problems of Business
• The Economic Setting of Business
• Ownerships
• Introduction to Market and Marketing
• Approaches to Study Marketing
• Introduction to Business Communication
• Introduction to Business Decisions
• Introduction to Management
• Main Functions of Management
• Introduction to Human Resource Management
Book Recommended
1. Introduction to Business by Brown/Peterlo
2. A Practical Introduction to Business
3. Fundamentals of business by Askari Zaidi
4. Marketing by Philip Kotler
5. Management by G. A. Cole.
6. Effective Business Communication by Murphy
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Semester - II
310 FRESHMAN ENGLISH - II
311 LOGIC
• Definition of Logic
• Logic as a science and an art
• Scope of Logic
• The laws of Logic
• Induction and essential characteristics of induction
• Categorical proposition and classes
• Quality, quantity and distribution
• The traditional and distribution
• Immediate inferences, conversion, obversion, Contraposition, inversion
• Existential import
• Symbolism and diagram for categorical proposition
• Three basic uses of language
• Discourse serving multiple functions
• The form of discourse
• Emotive words
• Kinds of agreements and disagreement
• Emotively neutral language
• The purpose of definition
• Various kinds of meaning
• Techniques for defining
• Standard form categorical syllogisms
• Venn diagram techniques for testing syllogism
• Translating categorical proposition into standard forms
• Uniform translation
• Enthymemes
• The dilemma
• Informal fallacies
• Fallacies of ambiguity
• The avoidance of fallacies
Text Books:
1. Irving M. Copi: Introduction to logic
2. Karamat Hussain: A text of Deductive Logic
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3. Karamat Hussain: A text book of Inductive Logic
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312 FINANCIAL ACCOUNTING
Introduction:
Purpose and Nature of Accounting, Various areas of Accounting, Forms of Business enterprises,
Accounting Information users, GAAP, Conventions, Business transactions and Accounting
Equation;
Accounting Process:
Recording changes in financial position, Double entry Accounting system, journal, Ledger, Trial
Balance, the Accounting cycle, Measuring business income, adjusting process, completion of
Accounting Cycle, Work sheet, Financial Statements, and Accounting for merchandize business;
Accounting System:
Special journals, and internal control of cash transactions, Bank Reconciliation, Accounts
Receivable, and Inventories accounting Methods, Plan Assets, Depreciation, Intangible Assets,
Amortization and Depletion Methods,
Liabilities; Partnership:
Formation, Division of Income and Liquidation process; Corporation: Organization, Classes of
Stock, Stock holder’s Equity statement, Stock value, Issuance of Stock, Stock Dividend, Treasury
Stock, Stock split, Measuring Corporation Income, and Earnings per Share;
Measuring Cash Flows:
Statement of Cash Flows, and Classification of cash flows
Text Books:
1. Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business Decisions
2. Flamholtz, Michael A. Diamond: Principle of Accounting
3. Frankwood: Business Accounting-I and Business Accounting-II
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313 PROJECT MANAGEMENT
Project Management course in split into three parts – Project Initiation, Project Implementation
and project Termination preceded by Project Management
Introduction
Introduction to Project Management: Definition of a Project, Importance of Project Management,
Project life Cycle, Types of Projects, Project management and related Industries, Project ignition
and selection Project Manager, Project Organization, Project Planning, Conflicts and Negotiation,
Project Implementation, Budgeting and Cost Estimation, Scheduling, Resource Allocation,
Monitoring and Information System, Project Control
Text Book:
1. Jack R. Meredith & Samuel J. Mantel, Jr.: Project Management – A Managerial Approach
2. Harold Kerzner Project Management – A Systems Approach to Planning, Scheduling and
Controlling
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315 AUDITING
• Introduction to Auditing
• Needs
• Objective & Historical Background of Auditing
• Types of Audit and Auditor
• Qualities & Responsibilities of a Good Auditor
• Limitation of Auditing
• Audit Program
• Commencement of Audit
• Internal Auditing
• Internal Control
• Techniques of Auditing
• Evidence of Auditing
• Error and Frauds in Auditing
• Vouching
• Investigation
• Audit Report
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Semester - III
• Grammar review
• Vocabulary Development
• Pronunciation
• Drills
• The psychology of effective communication
• Principle of communication psychology
• Presentation
• Report writing
• The need for business report
• Informational report
• Analytical reports
Text Books:
1. Bov’ee D. Philips: Business Communication today
2. Stawart, Zimiber & Clark: Business English & Communication
3. Himstreet & Batty: Business Communication
4. Kitty O Locker: Business & Administrative communication
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402 BUSINESS STATISTICS
• Introduction
• Date Analysis
• Data Summarizing: Frequency Distribution
• Measures of Dispersion
• Moments Skewness
• Simple linear Regression and Correlation
• Index numbers Probability
• Discrete Probability distributions
• The Normal Distribution and
• Other continuous probability distributions.
Text Books:
1. Farl K. Bown & Martin Starr: Basic Statistics for Business and Economics.
2. Prof. Sher Muhammad Chaudhry: Introduction to Statistical Theory, Part-I
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404 Cost Accounting
• Introduction, organization and overview of the course, cost of good soled, cost of good
manufactured.
• The nature, concepts and classification of cost.
• Product cost accumulation systems
• Costing and control of material
• Costing and control system
• Process costing
• Joint product and by product costing
• Bugeting
• Direct and absorption costing
• Break-even analysis and cost-volume-profit analysis
Text Books:
1. Ralph 5. Polimeni, Frank J. Fabozzi and Arthur H.Adelberg: Cost Accounting
2. Hilton, Horngren: Cost Accounting
3. T. Lucy: cost Accounting
4. Matz and Usury: Cost Accounting
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405 MACRO ECONOMICS
• Key macroeconomic indicators
• Role of government in an economy
• Measurement of gross domestic product (GDP)
• Components of aggregate demand
• Consumption function and Keynesian multiplier
• Investment function
• Government intervention through monetary and fiscal policies
• Impact of government intervention on economic activity
• Inflation and unemployment
• Aggregate supply and its determinants
• Balance of payments (BOP) and trade
• Public finance
• Growth and development
Test Books:
1. Samuelson and Nordhaus: Economics
2. McConnel and Brue: Economics
3. Saeed, Amjad Khawaja: Economy of Pakistan
4. Malik, Sohail: Economy of Pakistan
5. Survey of Pakistan (Various issues)
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406 PRINCIPLES OF INSURANCE
Suggested Books:
1. Principles of insurance by Allama iqbal Open University
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Semester –IV
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411 STATISTICAL INFERENCES
Sets Probability
• Concepts of Random Variables
• Possibilities
• Probabilities and expectations
• Some Rules of Probability
• Sampling theory
• Estimation Theory
• Testing Hypothesis
• One sample Tests
• Two Sample Tests
• Regression and Correlation
• Analysis of Variance
• The Chi-Square Distribution
• The F-Distribution and
• Statistical Inference Tests Based on F-Distribution
• The Students T-Distribution
• Computer applications in Statistics
Text Books:
1. Levin: Statistics for Management
2. Mohammad Choudhry: Introduction to Statistical Theory
3. Statistical Inference
4. Mansfield: Statistics for Business & Economics
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412 FUNDAMENTS OF MARKETING
• Marketing Concepts
• Marketing environment
• Planning and research in marketing
• Market segmentation and targeting
• Consumer behavior
• Industrial Marketing
• Product planning
• Product-Mix
• Pricing
• Distribution, Placement
• Promotional Mix
• Marketing in global scenario
Text Books:
1. Kotler: Principles of Marketing
2. Stanton, and Walker, Fundamentals of Marketing
3. Carthy: Basic Marketing
4. Rix: Fundaments of Marketing
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413 PAKISTAN ECONOMY
Agriculture Sector Major crops, cash crops, cultivated area, irrigated and un-irrigated
are and agriculture inputs.
Industry Small, medium and large scale industries, major industries,
employment capital output ration and industrial policy and
prospects.
Population Population trend, birth rate, fertility rate, infect mortality rate, rural urban migration,
male/female rationl, life expectancy and population pyramid.
Education Number of male/female educational institutions, student enrolment,
teacher/ Student ration, literacy ration and education policy.
Heath Number of hospitals, doctors and paramedical staff; number of
medical colleges, major diseases, access to clean water and
sanitation.
Services Industry Major Services, Hotels and motels, tourism and transportation.
Foreign Trade Major imports and exports, commercial policy, tariffs and quotas,
export subsidies and rebate, foreign exchange earnings and balance of trade.
Monetary Policy Role of State bank of Pakistan in money supply, tools of monetary
policy, open market operation, bank rate and required reserve
ration.
Fiscal Policy Direct and indirect taxes, excise duty, government budget and
government expenditure.
Banking Commercial banking, non-banking financial institutions, insurance
companies, mutual funds investment banks, consumer banking and
interest-free-banking.
Inflation Measurement of inflation, consequences of inflation and
unemployment.
Labor Force Male/female skilled/unskilled, rural/urban self-employment/
employed labor force and manpower planning.
GDP Measurment of GDP, composition of GDP, growth rate of GDP, per
capita GDP and growth vs. development.
Capital Market Stock exchanges and their functioning, role of Security Exchange
commission of Pakistan (SECP), stock index, and foreign portfolio
investment.
Infrastructure Roads, Railway, airplanes and merchant ships, telephone, radio, tv,
print media and internet.
Text Books:
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1. Saeed, Amjad Khawaja: Economy of Pakistan.
2. Malik, Sohail: Economy of Pakistan
3. Waseer, Habibullah
4. Hussain Ch. M. Economic Theory
5. Pakistan Economic Survey ( Various Issues)
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413 BUSINESS ETHICS
Text Books:
• Ferrell, O.C, and Fraedrich, John, Ethical Decision Making and Cases, New York: Houghton Miffin.
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415 MONEY AND BANKING
Text Books:
1. Robert.D.Auerbach: Money, Banking and Financial Markets, Maxwell Macmillan
2. Dudley G.Luckett: Money and Banking, McGraw Hill
3. Roger LeRoy Miller and David D. Van Hoose: Modren Money and Banking, McGraw Hill
4. Baye and Jansen: Money, Banking and financial Markets and Economic Approach,
AITBS
5. Bennett T. McCallum, Monetary Economics
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Semester-V
Introduction: Management Concept, Definition and process, Managerial Levels, roles &
skills, Evolution of management thought in changing environment, management’s ethical
and social responsibilities; Management Function, Determination of Objectives & Goals,
Effective goal Setting, Management by Objectives;
Text Books:
1. Harold Knootz & Heins Weihrich: Management
2. Druchker, P.F: The Practice of Management
3. Stephen P.Robbins and Mary Coulter: Management
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502 MARKETING MANAGEMENT
Text Books:
1. Philip Kotler, Marketing Management, Analysis, Planning, Control.
2. Jegdesh Sheth and Dennis E. Garret, Marketing Management: A Comprehensive
Reader.
3. E.Jerome McCarthy & William. D.Pareanth, Basic Marketing: Managerial Approach.
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503 BUSINESS PLANNING AND POLICY
Chapter 1. Introduction
• They Study of strategic Management and Business Policy.
• Initiation of Strategic Change
• Model of Strategic Management
• Hierarchy Strategy
Chapter 2. Strategic Decision Makers: Strategic Managers and Strategic Audit
• Corporate Board of Directors
• Top Management
• Strategic Audit: Aid to Strategic Decision Making
Chapter 3. Environment Scanning and Industry Analysis
• Environment Scanning
• Industry Analysis
• Industry Intelligence
• Forecasting
Chapter 4. Strategy Formulation: Situation Analysis and Corporate Strategy
• Situational Analysis: SWOT
• Reviewing Company’s Mission and Objectives
• Corporate Strategy
Chapter 5. Strategy Formulation: Business and Functional Strategy
• Business (Competitive) Strategy
• Functional Strategy
• Strategies to avoid
• Selection of the best Strategy
• Policy Development
Chapter 6. Strategy Implementation
• Who Implement Strategy
• What must be done?
• How is Strategy to be implemented? Organizing for Action.
Chapter 7. Strategy Implementation: Staffing and Directing
• Staffing and Directing
Chapter 8. Strategic Issues in Multinational Corporation
• The Multinational Corporation (MNC)
• International Trade: Competitive Advantage versus Comparative
Advantage
• International Issues in Environment Scanning
• International Issues in Strategy Formulation
• International Issues in Strategy Implementation
• International Issues in Evolution and Control
Chapter 9. Strategic Issue in Not-For-Profit Organization
• Why Not-For-Profit
• Importance of Revenue Source
• Impact of Constraints of Strategic Management
• Popular Not-for-Profit Strategies
Chapter 10. Suggestion for Case Analysis
• The Case Method
• Framework for Case Analysis
• Library Research
• Financial Analysis: A Place to Begin
• Using Strategic Audit in Case Analysis
Books Recommended:
1. “Strategic Management and Policy” by Thomas L. Wheelen. J.David Hunger, Fifth
Edition
2. “Top Management Planning” by: George A.Steirier
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3. “Business Policy” by Dr. Pandey And Rastoi
4. “Strategic Management” by Robert A. Pitts, David Lei
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504 SMALL & MEDIUM ENTERPRISES
Books Recommended:
1. Timothy S. Hatten
2. David Stokes
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505 BUSINESS FINANCE
1. Introduction: business Environment, Forms of Business Organization
2. An Overview of Financial Management
3. The Financial Environment: Markets, institutions and interest rates
4. Financial Statements
5. Time value of Money concepts
6. Sources of short term Finance
7. Sources of long term Finance
8. Financial Planning and introduction
9. Working capital Management- an Overview
10. Cash and marketable Securities
11. Accounts receivable and inventory
12. Emergence of Islamic Finance- internal Perspectives (Managerial Approach)
Text Books:
1. Jems C. Vanhorne: Fundaments of Financial Management
2. Eugene G. Brigham: Fundaments of Financial Management
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506 BUSINESS COMMUNICATION
Text Books:
1. Murphy and Hildebrandt, Effective Business Communication
2. Coutland L. Bovee, Jhon V. Thill, business Communication Today.
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Semester-VI
Text Books:
1. Judit R. Gordon, Organizational Behavior, Prentice Hall.
2. Fred Luthans: Organizational Behavior
3. Davis and Newstrom, Human Behavior at Work: Organizational Behavior, McGraw Hill.
4. Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN
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511 OPERATION/PRODUCTION MANAGEMENT
Course Objective:
The Main Objectives of the Course are to introduce the filed of production/operations
management. Topics to be conversed represent a bland of concepts from industrial
engineering. Cost accounting, general management, quantitative methods and statistics.
This will include some operations as well as strategic issues such as: applied forecasting.
Aggregate planning, scheduling, shop floor control, total quality management, inventory
management, facility layout and project management.
Course Contents:
Introduction: Importance of operation management, design of and effective operational
system including a thorough understanding of various operational strategies and their
implicative impact on the overall production and operation of a company.
Operation management and corporate profitability. Characteristics of a
manufacturing system. Difference between manufacturing and service operations. Various
forecasting techniques including simulations and aggregate product planning for attaining
TQM.
Japanese style of manufacturing utilizing techniques and trends for attaining quality
assurance with the use of techniques such as “Kanban”. Capacity planning, process design,
facility layout and location. Implementation of an effective operational strategy with a
perspective emphasizing on the operational system of the future in the global market.
Text Books:
1. James D.Dilworth: Production and Operations Management, McGraw Hill.
2. Elwood S. Buffa and Rakesh K.Sarin: Modern Production/Operations Management, John
Wiley.
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512 E-COMMERCE
• Overview
• ERP systems and their extension to inter-Enterprise Commerce,
• The Corporation’s Interface with its Customers,
• Inter-Enterprise E-Commerce,
• Logistics,
• Portals,
• Branding and Pricing,
• Markets,
• Auctions,
• Managing Channel Conflict,
• Disintermediation,
• Leveraging a Traditional Business on the Web,
• Competition among Traditional Companies in E-Commerce,
• Payments,
• Change in a Traditional Company,
• Structuring a Traditional Company’s “Dot Com”,
• Alliances,
• Acquisitions and Global Strategy.
Text Books
1. Danial Armor: E-Business Revolution
2. Karra Kota: E- Business
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513 INDUSTRIAL RELATIONS
BOOKS RECOMMENDED
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514 MANAGERIAL ECONOMICS
Course Contents
• Nature and Scope of Managerial Economics
• Economics Optimization
• Demand Estimation and Analysis
• Forecasting
• Cost Analysis and Estimation
• Linear Programming
• Market Structure and Pricing Policies
• Role of Government in Market Economy
• Decision Making under Uncertainty
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515 BUSINESS RESEARCH METHODS
Introduction to Business: Business Research: Definition & Nature, The Scientific Method,
The Business Research Process, Errors in Business Research.
Research Design and Date Source: Types of research and research design Primary data and
its sources, secondary data and its sources.
Data Collection Procedures: The Measurement Process, Concept validity and reliability, the
casual design procedures, Data Collection Methods, Observation, Documentary-Historical
Method, The Survey design procedures, Data Collection Methods, Observation,
Documentary-Historical Method, the Survey Method, Data collection Instruments:
Questionnaire, Interview and Scheduling, Problems in Data Collection.
Sampling: Sampling Concepts, The Sampling Procedures (Types of Sampling),
Determining a sample size & Selection of sample.
Date Processing And Analysis: Basic concepts of data processing: Computer representation,
Data Matrix, Data Storage Data Processing flow: Editing, Coding, Handling Blank
Responses, Coding, Categorization, Converting, Weighting, Storing etc., Alternative
processing flows, University data analysis, Linear Correlation, Simple Regression, The Chi-
Square Test, The Corss-Tabular Tables, Elaboration of relationship, Multivariate data
analysis: Interdependence Methods, factor analysis, Cluster analysis, multidimensional
analysis, Multivariate data analysis: Dependence methods, Multiple Regressions, Analysis
of Variance & Covariance, Discriminate analysis.
Research Project Proposal: Rationale for the study defining the problem, Research
Objectives Information needs, Research design, Data collection procedure, Data processing
& analysis, Research Team and its profile, Budget, Time Table
Text Books:
1. Ranjit Kumar, Research Methodology, Sage Publications.
2. Dam Remendyl, Doing Research in Business and Management, Sage Publications.
3. C. William Emory, Business Research Methods, IRWIN.
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Semester – VII
Introduction: Nature, scope and functions, financial decisions areas, Objectives of financial
management, framework for financial management, Working capital conversion cycle and
identification of risk. Cash and marketable Securities Management: Objectives of cash
management, Rational for holding cash, Determinants of cash Management, strategies,
Credit Policy: optimal credit policy, credit granting policy, Credit collection policy, Analysis of
changes in credit policy Financial Markets: Money market, institutional framework with reference
to Pakistan, Capital Markets, primary vs. secondary markets,
Sources of Finance: Short term financing: Trade credit, commercial bank loans, collateral
supported loans and commercial paper, Intermediate financing. The Valuation concepts: Key
concepts of value, Time-value concept, the valuation process, the fundamental valuation model,
Valuation of securities. Financial Forecasting: shirt term financial projections: Cash budget and
pro-forma financial statements. Long term financial projections. Capital Budgeting: Nature &
process, Estimation and identification of the relevant cash-flows, Capital budgeting evaluation
techniques, Capital rationing.
Dividend Policy: Determinants of dividend policy, Alternate dividend policies.
Text Books:
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602 HUMAN RESOURCES MANGEMEHT
Text Books:
1. William B. Wert her & Keith Davis: Human Resource & Personnel, McGraw Hill.
2. Bernard in & Russell: Human Resource Management McGraw Hill:
3. ___luthans: Organizational Behavior. McGraw Hill:
4. Robe____itner Angelomkinicki: Organizational Behavior, IRWIN
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603 CONSUMER BEHAVIOR
Introduction
Environmental Influence on CB
• Family, culture and Sub-culture, Social class, Reference group, Adoption and
Diffusion of innovations
Individual Determinants of CB
• Personality and Self Concept, Motivation and Involvement, Consumer learning and
Memory, Information Processing, Attitudes.
Consumer Decision of CB
Text Books:
1. Shiffman, Leon G. and kannak, Leslie Laxer: Consumer Behavior
2. Wilkes William: Consumer behavior
3. Loudon David L. and Della Bitta, Albert J: Consumer Behavior.
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604 TOTAL QUALITY MANGEMENT
• Introduction
• Quality in Manufacturing and Services system
• Principles of Total Quality Management
• Leadership and Strategic Planning
• A Focus on the Customers
• Quality measurement
• Methods for Continuous Improvement
• Participation and Team Work
• Implementation Issues and Strategies
• Cultural Changes through Teamwork for Quality
• Information Technology – An enable for Quality
• TQM emerging tools and techniques
• ISO 9000 ( Series )
• ISO 14000 ( Series )
Suggested Books
605 ELECTIVE – I
606 ELECTIVE - II
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Semester –VII
610 ENTREPRENEURSHIP
Text books
1. David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall.
2. Bill Bolton & john Thompson: Entrepreneurs Talent, Temperament, Technique, Butterworth
Heinmenn
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611 INTERATONAL BUSINESS
Books Recommended
1. International Business by john D. Daniels Lee H. Radebaught Latest Editoin.
2. International Business by Charles W.L Hill
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612 MANAGEMENT INFORMATION SYSTEM (MIS)
Introduction, History of information systems and its importance, application software, Basic
components etc. Using information technology for electronic commerce, Current Focus on
information use, problems in implementing global information systems, GIS Implementation
strategies, Ethical implications of information technology moral, ethics and then law, Ethics and
information services, codes of ethics, System theory and methodologies, Planning, analysis,
designing and implementation phase, Computer as problem Solving tool, the role of
hardware and software in problem solving, Multimedia and its Importance in problem solving,
the database and database management system, Data Communication, networks and Computer
based information systems.
Text Books:
1. Kenneth C. Laudon, Jane P.Laudon: management information systems- Manging the
Digtal Firm.
2. James O, Brien: Management information Systems.
3. Larry Long & Nancy Long: Introduction to computer information system
4. Raymond McLeod, jr .published: management information Systems, prentice Hall.
610 ELECTIVE – I
611 ELECTIVE- II
Business internship 6-8 Weeks carries 100 marks and 03 credit hours to be conducted
by institute of Business Administration (IBA), University of Sindh, Jamshoro only. The
above scheme will be based on 136 credit hours. Each course Carries 03 credit hours
except Financial Accounting which carries 04 credit hours.
All courses may not be necessarily offered every year. Alternate courses may be
substituted as and when needed.
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