Question Two: How effective is the

combination of your main product

and ancillary texts?
 Effectiveness
● Aesthetics
● As the majority of the promo is set in the out doors, the
natural scenery; of which also correlates with the theme
of nature, produces a visually pleasing experience
throughout the promo.

Because the star is centre focus of both the camera and scenery, the audience warm to her and
she also becomes visually pleasing. Therefore we are challenging the use and gratification theory,
as we are influencing the audience's interpretation of the star by what we put behind her in the
background.
 Effectiveness (continued)
● The promo represents the genre of soft rock,
because of the following:
● Running theme of nature
● Colour scheme
● Artist is always in the focal point
● Costume
● Arbitrary
 Colours
The colour green represents the theme of nature, this colour
runs throughout the main product and the ancillary texts

The colour white connotes innocence – the star is wearing white

throughout the promo.

The colour red however connotes lust, seduction and danger – this
colour is only seen once; and is seen being thrown away. This
presents the idea that the artist is changing her ways, Dennis
McQuail's theory states many watch media products to seek advice
and to find reinforcement for personal values.
 Relationship between promo and
Digipak

Costume

Nature Layout & framing of image

Water Leaves Colour green

Relationship between Digipak(inside
panels against outside panels)

r
arde
b o
ed
ur
co lo
reen
G
ure
t
d er Na ge
r & a
oa te r im e
redb Wa
St a r h it
o lo
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C
 Relationship between Digipak and
advertisement

Framing

Colour scheme

Font
Theme: nature Leaves
 Overall effectiveness
● The three texts combined are effective in a
number of ways:
● They correlate with each other
● They relate to their audience
● They control the audience's interpretation of the
star
– These are done through:
● Colour
● Correlations
● Aesthetics