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u Current scenario ( mobile)

u Mobile Internet
{ ’echnology

u Àhat Mobile internet can doǥ

u Opportunities

u Challenges
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 Pretty much everything a regular website can doǥ

u ?ell and transact

{ mirline tickets
{ Movie tickets
{ Pay bills
{ Mobile Banking
{ Buy and sell stocks..
 Pretty much everything a regular website can doǥ

u ?ell and transact

u Generate business leads
{ Provide information
{ Download catalogues
{ Read PDFs
{ Compare prices
{ Capture leads
 Pretty much everything a regular website can doǥ

u ?ell and transact

u Generate business leads
u Keep Informed and Updated
{ 0ews and updates
{ ?chedules
{ mlerts
{ Live ?cores
 Pretty much everything a regular website can doǥ

u ?ell and transact

u Generate business leads
u Keep Informed and Updated
u Entertainment
{ Mobile ’ , OD
{ Mobile Games
{ ?ocial 0etworking
{ Projected ?martphone growth rate in India for
next 5 yrs is 39%, 0okia 2730 priced at 4500
{ 3G technology
{ Personalization
{ Positioning
{ ’imeliness
{ Mobile mds- is at $25 million and growing
{ 30% in ÀmP services
{ 10% in ?M?
u Faster data connectivity / high-speed wireless
Internet access

u Exchange of heavy pictures and videos

u Uninterrupted video streaming on mobile phones

u Live ’

u Increased call volumes and support for multimedia

data application
u ?ubscription Fee.

u ’raffic fee

u Percent of content subscription

u Pricing- 3G services are expected to cost 20-30%
more than prevailing GPR? or EDGE services

u Collaborating effectively with the ecosystem of

content developers content creators and It vendors
to deliver an immersive experience to consumers

u 0etwork needs to be ready for distributing content

efficiently Ȃ spectrum crunch

u Foreign Players
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