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  • Assignment 1

    Transféré par

    Wshofian Wabubakar
    17 vues1 page
    This document outlines two questions for an assignment on Malaysian Airline System (MAS). The first question asks to identify factors passengers consider when selecting an airline and prepare a 4-5 page report. The second question asks to discuss whether a researcher should always attempt an optimal design for every marketing research project and also prepare a 4-5 page report.

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    This document outlines two questions for an assignment on Malaysian Airline System (MAS). The first question asks to identify factors passengers consider when selecting an airline and prepare a 4-5 page report. The second question asks to discuss whether a researcher should always attempt an optimal design for every marketing research project and also prepare a 4-5 page report.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    17 vues1 page

    Assignment 1

    Transféré par

    Wshofian Wabubakar
    This document outlines two questions for an assignment on Malaysian Airline System (MAS). The first question asks to identify factors passengers consider when selecting an airline and prepare a 4-5 page report. The second question asks to discuss whether a researcher should always attempt an optimal design for every marketing research project and also prepare a 4-5 page report.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Assignment 1 (10 marks)

    Q1. Suppose you are conducting a research for Malaysian Airline System (MAS). Identify, from secondary
    sources, the attributes or factors passengers consider when selecting an airline.

    [Prepare a simple report of 4 to 5 pages] (5 marks)

    Q2. Discuss the following statement: “The researcher should always attempt to develop an optimal
    design for every marketing research project”.

    [Prepare a simple report of 4 to 5 pages] (5 marks)

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