Campaign - all -

Data
Count - Cost Count - Resulting Sales Count - Quantity Redeemed
22 22 22
Month Campaign Cost Quantity Redeemed
Jan-08 coupon $ 5,000.00 105
Jan-08 direct mail $ 4,500.00 93
Jan-08 radio spot $ 9,500.00 75
Jan-08 local ad $ 4,800.00 202
Jan-08 coupon $ 5,000.00 152
Feb-08 direct mail $ 4,500.00 147
Feb-08 direct mail $ 4,500.00 132
Feb-08 coupon $ 6,000.00 125
Feb-08 coupon $ 8,000.00 103
Feb-08 local ad $ 7,500.00 87
Feb-08 radio spot $ 9,500.00 187
Mar-08 coupon $ 6,000.00 125
Mar-08 coupon $ 5,500.00 107
Mar-08 coupon $ 5,800.00 82
Mar-08 direct mail $ 4,500.00 74
Mar-08 radio spot $ 15,000.00 177
Mar-08 radio spot $ 11,500.00 164
Apr-08 direct mail $ 4,500.00 106
Apr-08 coupon $ 6,000.00 98
Apr-08 direct mail $ 4,800.00 114
Apr-08 coupon $ 6,200.00 68
Apr-08 radio spot $ 10,000.00 187
Resulting Sales
$ 11,500.00
$ 10,999.00
$ 8,000.00
$ 16,545.00
$ 13,500.00
$ 13,440.00
$ 13,200.00
$ 12,500.00
$ 11,300.00
$ 8,600.00
$ 15,999.00
$ 12,500.00
$ 11,500.00
$ 8,100.00
$ 8,000.00
$ 15,000.00
$ 14,500.00
$ 11,500.00
$ 9,000.00
$ 12,000.00
$ 7,000.00
$ 15,500.00
 Quantity
Coupon Type
Redeemed

Buy 1, Get 1 Free 398

20% off 107
$75 off 232
Buy 1, Get 1 50%
Off 228

Quantity Redeemed
450
400
350
300
250
200
Quantity Redeemed 150
100
50
0
Off off off ee
75 Fr
5 0% $ 2 0% t1
1 Ge
Get 1 ,
, y
y1 Bu
Bu
 Coupon Quantity Redeemed

24%
Buy 1, Get 1 Free
41% 20% off
$75 off
Buy 1, Get 1 50% Off

24%

11%
 Loan Analysis
Loan Amount $40,000.00
Term (months) 60
Interest Rate 13%
Payment ($900.00)