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K.N.Jakanathan
Gopi
Vigneshwaran
Syed Mohammed faisan
Senthil Kumar
Arunagiri
J
Ô A Brand is a promise.
Ô A name, term, sign, symbol, jingle, design, or a
combination of these, intended to identify the goods
or services of one seller or group of sellers and to
differentiate them from those of competitors.
Ô Consumers (customers) will feel, believe, recollect
knowledge when they notice the brand name.
Ô It paves the way to strong relationship between
individual and the company.
Ô Brand will create loyal beliefs about the product.
Ô Branding will not increase the cost of sales.
Ô Routine consumers will be 100% loyal to the brand.
It will make the habit of consuming their products.
Ô People will fall in love with brands. They will trust
them, develop strong loyalties to them, buy them,
and believe in their superiority.
Ô When loyalty drop off, company can reward the
customers with exciting prizes and make them loyal.
Ô Brand will carry on from generation to generation.