Institution profile – Kerrang (Bauer Media Group)

Who produces it?

Bauer Media Group

Budget?
Unknown

Hardware/software they use?

Adobe Photoshop Elements 2.0

Techniques they use to appeal to new/existing audiences?

 Large, eye-catching main images on the cover
 Appealing masthead which relates to the rock genre
 Detailed articles
 Variety of text and images
 Clear and consistent layout
 A layering of images and text to make the layout more interesting

Marketing techniques?
 Radio station advertising the magazine
 Online advertising (Kerrang website)
 Word of mouth
 Posters
 Kerrang TV channel
 Kerrang Tour
 Kerrang Awards

Who distributes the magazine?

3Vision

How is it exhibited?
Other magazines advertising Kerrang
TV channel, Tour, Awards etc.
New bands/information
Exhibitions of photographs and previous magazines

How much profit did it make?

€1.79 billion

Reasons for success/failure?

 Similar to MOJO and Q magazine.
 Looks attractive and has an accurate target audience

Key Facts of Kerrang:

Editor – Nichola Browne

Frequency – Weekly
Publisher – Bauer
Total Circulation – 134,000
First Issue – 6 June 1981