IEENS UNIVERSITY OF CHARLOTTE COMM 633 Strategic Crisis & Issues Management Summer 2009 INSTRUCTOR: Lawrence Grayson PHONE: 980.387.7371 CLASS HOURS: Tuesdays 6 p.m. ~ 9:00 p.m. LOCATION: Dana 110 OFFICE HOURS: By appointment EMAIL: queenscomms@yahoo.com ‘The Commuter Hotline (704.337.2567) should be consulted for information on inclement ‘weather, schedule changes and cancelled classes. COURSE DESCRIPTION This course is intended to introduce the theories and practices that allow organizations, companies and individuals to cope with the communications aspects of crises. Skills developed will include message crafting; audience and channels analysis; and the internal review, approval and escalation process. Tactics will comprise real-time assignments with evolving facts and varying deadlines; presentations to representatives of intended audiences; and direct and immediate feedback from practicing professionals, TEXTS Fearn-Banks, Kathleen. Crisis Communications: A Casebook Approach (3" Edition). Lawrence Erlbaum Associates. (2007) Coombs, W. Timothy. Ongoing Crisis Communication: Planning, Managing and Responding (2™ Edition). Sage Publications. (2007) Harvard Business Essentials. Crisis Management: Master the Skills to Prevent Disasters. Harvard Business School Press. (2004) Note: Additional reading materials and recommendations will be distributed, Assignments: Assignments must be submitted by 6 p.m. on the assigned day. Any late assignment will be penalized one letter grade for each class meeting that itis late. ‘Writing: Written skills can be improved via an appointment at the Queens Learning Center (McEwen 113/704.337.2544).TENTATIVE COURSE SCHEDULE May-June A) Precrisis 1) Signal Detection 2) Prevention 3) Preparation June-July 1) Recognition 2) Containment July-August C) Post-Crisis 1) Ensuring completion 2) Evaluation 3) Leaming