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Owner & CEO of Projections, Inc.




HR Professional and social media expert
2 at Is Social Media?
@ Introduction

@ Getting Started

@ Most Common Sites

@ Facebook
@ LinkedIn
@ YouTube
@ Twitter
2 at Is Social Media?
@ Ot er sites
@ Digg
@ Flickr
@ My Space- for business?
@ Blogs
@ Free: blogger.com, wordpress.com
@ Paid sites: TypePad
@ Self- osted: 2ordpress.org
2 at Is Social Media?
@ Common Aspects
@ Profile
@ Contacts/ Friends
@ Communication wit ot ers
Advantages
@ Positive Employee Relations
@ Team mentality
@ Puts employees on t e ¶inside· of business decisions
@ Online ¶Open-door·

@ S owcase Your Employees

@ Hig lig ting awards
@ Subject expert
Advantages
@ Large base
@ Millions signing up
@ 2ant companies to be participating
@ Conversation taking place

@ Recruiting
@ Find top candidates
@ Profiles go deeper t an resume
@ Attractive to millenials
@ Screening candidates
Advantages
@ Marketing
@ Branding issue
@ Searc engine presence
@ Target specific audience

@ Companies w o participate in social media

Potential Dangers
@ Time Consumption
@ ¶Cyberloafing·
@ Advising employees on expectations
@ 2ill it be wort my time?

@ Too Muc Information

@ Monitoring
@ Personal vs. Professional
@ 2 at is acceptable? (and w at isn·t?)
Potential Dangers
@ Negative postings
@ External sources
@ Competitors
@ Former employees
@ Union organizers
@ Internal sources
@ Jobvent.com
@ Monitor t e web
Potential Dangers
@ It·s Not T at Easy To Delete
@ Internet arc ives
@ User can save info. (and re-post)

@ Legal issues
@ Discrimination
@ Potential employees
@ Current employees
@ 2age and Hour Violations
@ 2 istleblower protections
Everybody·s Talking
@ Human Resources and Social Media
Human Resources and Social Media

@ Already in t e conversation, w et er you know it

or not

@ Understanding social media is an à à
  for

HR practitioners!

@ 2 ere to go to learn

@ Applying t e tools
Moving Forward
@ End-goal

@ Involvement

@ Constructive participation

@ Spamming

@ Social media overload

Moving Forward
@ Attitude

@ Employee use

@ Employee monitoring

@ Company policy
Presented by:

 !

 is C ief Executive Officer and Owner of Projections,
Inc. He as been working in employee communications since 1984,
w en e earned a BA in Broadcasting and Public Relations from
Mississippi State University.
2alter's company, Projections, as been perfecting t e art of employee
communications wit small to Fortune 500 size companies across t e
U.S. and Canada. In 2009, Projections was recognized as one of t e
fastest-growing private companies in America, by Inc. magazine.
Projections began producing employee communication slide s ows over
30 years ago, and t e company as constantly evolved as t e media and
formats ave c anged. From slides into video, DVD, websites, eLearning
and today's Social Media and 2eb 2.0., t ere as always been one
constant - t e message is w at matters. Projections' ig ly skilled team
of professionals delivers vital information to employees world wide
every day.

Find out more about Projections at www.projectionsinc.com

Presented by:
"

 as two decades of HR experience at some of
t e top Fortune 500 and Great Place to 2ork employers. Mic ael
is an eclectic HR professional wit an extraordinary curiosity
about ow t ings work.
By day Mic ael works as an HR Specialist, doing web researc
and "t ink-tank" projects on uman resources and employee
relations issues for one of t e largest employers in Florida.
By nig t, Mic ael writes about uman resources and business
topics related to social media, uman resources, employee
relations, t e culture of organizations, leaders ip and best
business practices.
Mic ael blogs at T eHumanRaceHorses.com